Introduction
Introduction
Introduction
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Event Marketing: Shanghai Int’l Fashion Festival<br />
• Blockbuster event that showcases fashion designers and textile industries from China<br />
and around the World. Successfully held since 1994.<br />
• Features Int’l Model Competition with mass media exposure & extensive promotional<br />
opportunities for nationwide exposure on Chinese TV, Radio, Print & Internet.<br />
• Highly visible, nationwide media coverage, large footprint.<br />
• Reach: May 1999 shows reaching over 129 million viewers. May 2000 shows<br />
reaching over 199 million viewers. *).<br />
• Agency Co-produced event show from 1995-2005 in 3 hour TV programs annually.<br />
• Distributed to over 100+ markets in China.<br />
*) Source: AC Nielsen
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