Introduction
Introduction
Introduction
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Media Buying: P&G - Testimonial<br />
The Result<br />
A total amount US$2.3 million was saved in year 1 on a budget of US$8 million. The<br />
success rate of category protection for was 82% and for spot positioning 64% over the<br />
planning period. Making this campaign successful in achieving the objectives<br />
The Verdict<br />
“By using their media services in handling our media in Shanghai proofed very<br />
successful. We safes a significant portion of our budget and the qualitative aspects<br />
improved as well. category protection as a new tactic was executed with a high success<br />
rate.”<br />
“After 1 year of working with Sino Universal Media we decided to extend our contract<br />
with them.”<br />
H.J. Bouma,<br />
P&G Marketing Director<br />
Greater China
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