Introduction
Introduction
Introduction
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Media Buying: Campina - Testimonial<br />
The Result<br />
As soon as the new product was distributed the Hi-Cal pairing campaign<br />
started immediately thereafter. The product went well and sales figures<br />
increased.<br />
The first week of the campaign we had a success rate of 80%, the 2 nd week 81% and<br />
in the last week 77% making it the first effective pairing campaign in China.<br />
The Verdict<br />
“Using this pairing campaign turned out to be a very useful and budget efficient way<br />
of promoting this new product. Though both the media buying agency and ourselves<br />
took some risk in trying this media strategy, which was new to China, we can say<br />
that the outcome was very successful. We will surely do it again this way.”<br />
Theo Queis<br />
Area Manager China and Hong Kong
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