Introduction

Media Buying: Meelunie Windmill - Testimonial
Media Idea
Maximize reach by selecting newspaper and radio while maximizing frequency on
CATV and interactive radio with outdoor support in metro and advertorials in print.
The Result
During and after the 2 months launch campaign Windmill experienced rapid sales and
it facilitated acceptance in the trade. Distribution channels were doubled and consumer
awareness levels increased.
The Verdict
“The campaign carried out in Shanghai was very effective especially in regards to the
limited budget we had. We looking to roll this campaign out to Guangzhou and Beijing
later this year.”
Jan Willem Reuben
GM Meelunie China