Introduction
Introduction
Introduction
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Event Marketing: Vidal Sassoon - 1999 Case History<br />
• Title sponsorship for Vidal Sassoon of the Shanghai International Model Competition 1999.<br />
• Three 1 hour shows nationwide distribution.<br />
• Prime time On 16 stations: over 10 hours of directly measured VS exposure.<br />
• Shanghai Radio exposure: 8 min. 18 sec.<br />
• Print: 24 news reports<br />
• Shanghai: 4,2 million viewers (3 shows)<br />
• Average station ratings of 5.0<br />
• Estimated nationwide audience of over 129 million viewers *)<br />
*) Source: AC Nielsen
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