The Transition of Jamaican - International Labour Organisation ...

The newspaper is also widely used as a means of communication. An average
83.2 per cent of the youth use this medium, although only 25.5 per cent use it
everyday. Self-employed youth are not easily influenced by this print medium as
only 21.1 per cent read a newspaper everyday.
The Internet is not as popular in Jamaica as the traditional types of electronic
media. Some 24.4 per cent of youth use the Internet, and only 19.0 per cent use it
everyday. The In-school Youth and Employed Youth had highest usages with 40.2
per cent and 30.8 per cent, respectively. Internet usage in Jamaica is currently
more of an urban-based phenomenon. This is highlighted in the matrix below:
Area of Residence
Usage by Youth (Per cent)
Kgn/MoBay 38.5
Parish Capitals/Major Towns 37.6
Other Towns 26.7
Rural Areas 20.1
The frequency of usage is significantly less in other towns and rural areas.
Table 4.6: Frequency of Use of Selected Media by In-School Youth
Selected Media
Frequency
Everyday
Once a
Week
Only
Occasionally
Never
Television 67.9 17.7 14.3 0.0
Newspaper 23.4 39.8 36.6 0.3
Radio 77.0 11.2 11.7 0.1
Internet 15.3 21.9 60.8 2.1
All 45.9 22.7 30.9 0.6
The Internet is not as popular in Jamaica as the traditional types of electronic media.
Some 24.4 per cent of youth use the Internet, and only 19.0 per cent use it everyday.
The In-school Youth and Employed Youth had highest usages with 40.2 per cent and
30.8 per cent, respectively.
CHAPTER 4: LIFE GOALS AND VALUES OF YOUNG PEOPLE
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