Untitled - Hospitality Maldives

MALDIVIAN:
The Main Domestic Carrier of
the Maldives has Re-branded
Maldivian; the name referring to the people of the
Maldives gives instant recognition and identity to the
airline. The name also reflects the values of the nation.
Island Aviation Service Ltd, the main domestic
carrier in the Maldives, catering for the
demand of the domestic travelers since year
April 2000; made the first leap towards regional
operations in January 2008 by commencing
daily flights to Trivandrum, India.
Effective from 1st October, the airline will
be operating 14 flights to Trivandrum and is
gearing to commence operations for Colombo,
Sri Lanka from 6th November 2008 with
five frequencies a week.
Beginning with only 1 Dornier-228 (16 seats)
aircraft and 1 Dash8-200 (37 seats) in 2000,
the airline has been expanding its operations
domestically as well regionally by introducing
additional frequencies, acquiring additional
aircraft and now looking to commence operations
to new regional routes.
The airline fleet now consist of 1 Dornier-228
(16 seats), 2 Dash8-200 (37 seats), 2 Dash8-
300 (50 seats) aircrafts. With establishing
a strong presence and identity in mind the
most recent step taken is the re-branding of
the airline division of Island Aviation Services
Ltd as “Maldivian”. As the airline is making
its way to new international destinations, it
was natural to change the name of the airline
to a name which reflected its origins and
most importantly represented the country it
belonged to.
The name “Maldivian” was selected for its
simplicity and effectiveness giving immediate
recognition as the nation’s very own airline
and more importantly to represent the
people of the Maldives. The new name holds
meaning within the domestic as well as the
international sectors as its customers can fly
with a truly national airline.
Maldivian; the name referring to the people
of the Maldives gives instant recognition and
identity to the airline. The name also reflects
the values of the nation.
With the re-branding of the airline division
behind, the airline aims to further expand
and enhance operations by introducing an
additional Dash8-400 (75 seats) aircraft to its
fleet in 2009. According to the Managing Director
of Maldivian, Mr. Bandhu Ibrahim Saleem
“The Company will continue to expand
with investments in additional aircrafts and
new routes; and training staff for an efficient
organization to customer service at its best”.
In addition, the airline have invested in a new
reservation software which will be available
to all customers effective from 1st November
which will enable its customers to make
online booking and travel with e-tickets. This
again a major step towards enhancing its
services provided to its customers.
Many may still wonder, if the company Island
Aviation still exists and the answer is yes. Island
Aviation is still the proud owners and
operators of the airline Maldivian and with
the airline division making huge strides in
to the future, Island Aviation is also making
progress to expand the other key businesses
that it operates. The company is the ground
handling agent for all international flights to
Maldives at Male’ International Airport. With
Maldives popularity within the international
tourism arena as on the top destinations to
visit increases, the busier the country’s international
airport gets to welcome and receive
these tourists and as the ground handling
agent, it is a face of Island Aviation that one
first sees when arriving to the Maldives.
Island Aviation is also the sole air cargo handling
agent at Male’ International Airport. As
Maldives tourism boost with numerous new
resort developments, the number of good
both perishable and non-perishable is also in
the increase and the cargo services plays a
vital role in ensuring that the needed good
are handled and delivered to the customer
smoothly and on time.
With the parent company Island Aviation set
to expand its other businesses and the airline
“Maldivian” with the brand new name, and
a corporate commitment to continues training
for employees and service enhancements
for customers as the key focus, it really is a
matter of time before the airline operates to
other key regional destinations in future.