motor sports - Honda Malaysia

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20 What’s on Honda For more news visit www.honda.com.my today! 01 Come 1 September 2009, RON95 petrol will be the new standard fuel at the fuel pump, priced at RM1.75 per litre. This government initiative marks the phasing out of RON92 all together and the removal of subsidies for RON97, positioning it as a premium fuel. While many wonder if the use of RON95 petrol will adversely affect their cars, Honda owners can rest assured knowing that there will be no compromise on their vehicle’s performance and efficiency as RON95 petrol exceeds the minimum RON requirements (of 91) for virtually all Honda models**. This ensures Honda drivers enjoy the same level of power and efficiency that they’ve grown to love. For those unfamiliar with the term, RON is short for Research Octane Number, the measure of a fuel’s ability to resist igniting prematurely inside the combustion chamber before the spark plug fires. This self-igniting condition is known as engine knocking and over time, can potentially damage the engine. In addition to most Honda cars having a low RON requirement, Honda owners can also take delight in knowing that their cars 02 RON95 is ‘A-OK’ for Honda Cars! come equipped with Knock Sensors. Upon detection of engine knocking, these sensors automatically signal engine operation to retard ignition timing. This eliminates the knocking but may result in some loss of power. Although the RON rating has been in use for quite some time, many drivers are still unaware that using petrol with the highest octane levels isn’t necessarily the best choice for a car as the appropriate RON count for an engine depends on its compression ratio – the higher the ratio, the higher the RON that’s needed. Also, contrary to popular belief, mixing of fuel with different RON values poses no danger of damaging an engine as long as minimum RON requirements are met. However, as most petrol companies include additives in their fuel, mixing different brands may not ensure a vehicle’s optimum performance. ** For the Civic Type R, the use of RON97 fuel is recommended for optimum performance as the testing for the Civic Type R was performed with RON100 fuel. Although the Civic Type R can run on fuel as low as a RON91, the use of one with an octane count of less than 97 will affect the vehicle’s performance. For owners of older Honda vehicles, please refer to the owner’s manual for minimum RON requirement. Honda surprises the 10,000th 3rd Generation City owner Ms. Phua (second from left) receiving her prize from Honda Malaysia Managing Director and Chief Executive Officer Mr. Toru Takahashi (second from right), together with representatives from Sumber Auto Sdn Bhd. Little did Ms. Phua Bong Chin know, 10,000 was going to be a lucky number for her. As the 10,000th person to buy the 3rd Generation City, she was the star of a celebration thrown for her by Honda Malaysia at Sumber Auto Sdn Bhd, the dealer where Ms. Phua purchased her Honda from. Pleasantly surprised, Ms. Phua happily received a token of appreciation from Mr. Toru Takahashi, Managing Director and Chief Executive Officer of Honda Malaysia. “I've not been lucky in my entire life, not even in lucky draws and I'm really happy to be the 10,000th City owner," said Ms. Phua, who was especially delighted that she, together with her husband, would be going off to a 3-day, 2-night escapade in serene Pangkor Island, courtesy of Honda Malaysia. Mr. Takahashi, on the other hand, was only too happy to be giving this gift away. As he shared, "Honda is pleased to be a well accepted brand in the country. In response to the overwhelming support, we constantly innovate ways to show appreciation towards our customers. This is but a humble initiative for us to express our gratitude to their support." Mr. Takahashi certainly had good reason to be thankful. In the face of a declining market, Honda Malaysia still managed to record a growth of about 22% during the first half of 2009. As of June 2009, Honda registered a total sale of 20,479 units. The City has done exceptionally well with the 10,000th milestone unit recently crossed, now close to 11,000 units are on the road with over 4,000 units still on backorder list. To keep up with this overwhelming demand, the Honda Malaysia Alor Gajah assembly plant recently increased production of the City by 20% – running on full capacity with two 10-hour shifts and occasional runtime during public holidays – to shorten customer wait time. Once again Honda Malaysia would like to thank its customers for making the City a huge success.
what’s on Honda Powering the Racing Dreams of 03 Today’s Youth In the realm of motorsports, instilling a challenging spirit to overcome any obstacle and igniting the racing passion of the next generation are equally as important to Honda as striving to finish first. And what better way to do both then to give students an exclusive ‘behind the scene’ sneak peek at how the Honda Malaysia Racing Team (HMRT) prepared for this year’s Merdeka Millennium Endurance (MME) race – a gruelling race that lasts 12 hours. On 4 August 2009, 40 students and lecturers from The Otomotif College (TOC) received this rare opportunity. Upon their arrival at the Honda Malaysia Alor Gajah assembly plant, HMRT Assistant Coordinator En. Rosidan Haron welcomed the visitors by giving them a quick introduction of the HMRT. This was followed by first-hand accounts of six senior HMRT members who shared their personal experiences of being in the team. The highlight of the experience came when the students were invited to witness how the HMRT conducted checks and tweaked Race Car 27, Honda Malaysia’s entry for this year’s MME race. The students were also shown how a quality Honda car is assembled in the plant – from the first parts in the engine right up to the finishing coat of paint on a car’s chassis. “One of my dreams was to see how a car assembly plant functions and the steps taken to build a great car. I also feel very fortunate to be able to catch a glimpse of the HMRT Race Car 27 and have learnt a lot from my interaction with the HMRT members,” said 20-year-old student Fernandez Francis Zavier. When asked about the students’ visit, Honda Malaysia HMRT Assistant Coordinator En. Rosidan Haron (right) plays tour guide for a day. Managing Director and Chief Executive Officer Mr. Toru Takahashi commented he was delighted to educate and share knowledge with the young. Describing the students as a group of energetic and enthusiastic youths, Mr. Takahashi added that he was glad to show them the ins and outs of the HMRT and how a Honda car is produced. All in the hope of imparting to these students the value of excellence in every small detail of work in order to deliver a product of the highest quality. “After all, one of these bright young lads may grow up to be Malaysia’s top automotive designer or engineer,” said Mr. Takahashi. HMRT Assistant Coordinator En. Rosidan Haron posing for a group shot with students and lecturers from The Otomotif College (TOC). 21
Page 1 and 2: VOL.12 SEPT 2009 our newest dream m
Page 3 and 4: message from Honda Malaysia To Exce
Page 5 and 6: Categories of Tech Challenge 2009 C
Page 7 and 8: A CHAT WITH ALL THE WINNERS our new
Page 9: Sisters, Wenny (left) and Yin (righ
Page 14 and 15: eakthrough A Powerful Evolution Eve
Page 16 and 17: Also, instead of fielding two cars
Page 18 and 19: motor sports A ROARING START (MORNI
Page 22 and 23: AUTHORISED HONDA DEALERS CONTACT LI

motor sports - Honda Malaysia

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