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VOL.12 SEPT 2009<br />

our newest dream<br />

<strong>motor</strong> <strong>sports</strong><br />

what’s on <strong>Honda</strong><br />

Tech Challenge 2009<br />

Merdeka Millennium Endurance Race 2009<br />

RON95 is ‘A-OK’ for <strong>Honda</strong> Cars<br />

<strong>Honda</strong> Surprises the 10,000th 3rd Generation City Owner<br />

Powering the Racing Dreams of Today’s Youth<br />

<strong>motor</strong> <strong>sports</strong><br />

PP14768/03/2010(023729)<br />

MME Race 2009<br />

<strong>Honda</strong> Continues to Fuel <strong>Malaysia</strong>’s Racing Passion


contents<br />

04<br />

our newest dream<br />

In hopes of delivering the highest level of<br />

customer satisfaction, this year's Tech<br />

Challenge competition was expanded to<br />

include sales and customer relations<br />

personnel, making it bigger and better<br />

than ever before.<br />

12 breakthrough<br />

Drivers who have experienced<br />

the i-VTEC engine give it two<br />

thumbs-up for power and<br />

efficiency. Learn the secrets<br />

behind what makes it<br />

truly revolutionary and trace how<br />

the <strong>Honda</strong> engine has evolved<br />

into what it is today.<br />

16<br />

<strong>motor</strong> <strong>sports</strong><br />

By winning second position in Class A2 at this<br />

year’s Merdeka Millennium Endurance (MME) race,<br />

our all-local <strong>Honda</strong> <strong>Malaysia</strong> Racing Team (HMRT)<br />

has achieved its best result yet.<br />

08<br />

living <strong>Honda</strong><br />

Meet Wenny (below left) and Yin<br />

(below right). At first glance, you'll<br />

think they're best friends but they're<br />

actually sisters. Learn about their<br />

shared likes (which include driving<br />

<strong>Honda</strong> cars) and differences in this<br />

issue's Living <strong>Honda</strong>.<br />

20<br />

what’s on <strong>Honda</strong>?<br />

Find out why <strong>Honda</strong> owners have<br />

nothing to worry about with regards to<br />

the government's RON95 initiative, how<br />

we surprised our 10,000th customer of<br />

a 3rd Generation City, and ignited the<br />

racing passion of today's youth – all in<br />

this section.<br />

Be a patron of the environment by updating your particulars at<br />

www.honda.com.my/profiles to receive electronic copies of the<br />

With Dreams magazine and browse our archive. You'll also<br />

receive a FREE key chain!<br />

Call our Toll Free Number at 1800 88 2020<br />

Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.<br />

With DREAMS is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever<br />

without written permission. Opinions expressed in this magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information presented in this magazine is compiled from<br />

various sources and there is no declaration of responsibility as to legality, completeness and accuracy.<br />

EDITORIAL<br />

SPECIAL THANKS<br />

CHIEF EDITOR Carol Joseph<br />

We appreciate your feedback.<br />

Please send your comments, suggestions, questions to:<br />

EDITOR Shaheeran<br />

SUB-EDITOR Lee K.H.<br />

Ms Ooi Wan Nee & Ms Ooi Yin Lu . Mr Ooi Wei Ming . Mr Teoh Chee Soon . Formula Venture Sdn. Bhd.<br />

Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />

Printed by: Nova Domino Sdn. Bhd. (607395-V)<br />

No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,<br />

47810 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong>. KDN: PQ1780/3804


message from<br />

<strong>Honda</strong> <strong>Malaysia</strong><br />

To Excel is to Have ‘Kaizen’<br />

A WARM WELCOME to our readers. Let me start by extending my sincere thanks to all customers for your<br />

continued support even during these challenging times. Here at <strong>Honda</strong>, we believe in providing you with the best<br />

quality service and best value always.<br />

During the course of my two-year tenure at <strong>Honda</strong> <strong>Malaysia</strong>, I realised that ‘Kaizen’ – the never-ending determination<br />

to improve oneself – is a quality deeply embedded in the very foundation of this company. This belief extends to a micro<br />

level with all <strong>Honda</strong> <strong>Malaysia</strong> associates strongly encouraged to voice their suggestions on how to improve the organisation.<br />

After all, helping each individual associate realise his or her full potential empowers <strong>Honda</strong> to harness the<br />

Power of Dreams to achieve its dream of better satisfying customer needs.<br />

Flipping through the pages of this issue of With Dreams, you’ll discover <strong>Honda</strong> <strong>Malaysia</strong> has plenty to be excited<br />

about. Firstly, the launch of the latest <strong>Honda</strong> City last December marks a major milestone in <strong>Honda</strong> <strong>Malaysia</strong>’s<br />

history as all models of <strong>Honda</strong> cars now come available with the i-VTEC engine, an engineering marvel that marries<br />

impressive performance with good fuel economy.<br />

Secondly, the Tech Challenge skills competition, held since 2006 as part of <strong>Honda</strong> <strong>Malaysia</strong>’s efforts to ensure high<br />

service standards, has been expanded this year to include Sales Advisors and Customer Relations Executives so as to<br />

provide customers with a totally satisfying experience.<br />

The competency of <strong>Honda</strong> <strong>Malaysia</strong> associates in <strong>motor</strong><strong>sports</strong> was also further strengthened when we once<br />

again fielded an all-local <strong>Honda</strong> <strong>Malaysia</strong> Racing Team during the most recent Merdeka Millennium race – making it<br />

an all-<strong>Malaysia</strong>n HMRT for two years running.<br />

Last but not least, I would like to take this opportunity to personally thank both Miss Ooi Yin Lu and Miss Wenny Ooi<br />

for taking time off their busy schedules to share with our readers the satisfying experience they have with their<br />

<strong>Honda</strong> cars and the great service they enjoy with their favourite <strong>Honda</strong> 3S dealer, Formula Venture Sdn. Bhd.<br />

Allow me to conclude by assuring you that <strong>Honda</strong> <strong>Malaysia</strong> is never resting on its laurels. We’re always<br />

brainstorming new and innovative ways of how to better serve and support you – our valued customers – and enhance<br />

your Joy of Buying. And we do it in hope of forging a strong, long-lasting relationship with you.<br />

Best Regards,<br />

Mr. Rohime Shafie<br />

President and Chief Operating Officer of <strong>Honda</strong> <strong>Malaysia</strong><br />

03


our newest dream<br />

Passion • Quality • Challenge • The theme words for <strong>Honda</strong> <strong>Malaysia</strong>'s Tech<br />

Challenge 2009 – held on 15 August 2009 at its Training Centre, located in <strong>Honda</strong><br />

<strong>Malaysia</strong>'s Pegoh assembly plant in Malacca – are also the three qualities that<br />

every <strong>Honda</strong> associate need when providing the ultimate in customer satisfaction.<br />

04<br />

TECH CHALLENGE is a standing<br />

testimony to <strong>Honda</strong> <strong>Malaysia</strong>’s<br />

continued efforts to boost customers’<br />

satisfaction levels and live up to <strong>Honda</strong>’s<br />

core purpose.<br />

Aimed at creating joys by motivation,<br />

the Tech Challenge competition hopes<br />

to deliver greater<br />

enjoyment to the<br />

customer (The Joy of<br />

Buying) and fill <strong>Honda</strong><br />

associates with the<br />

pride and readiness to<br />

by Motivation<br />

serve customers with<br />

high-quality sales and after-sales<br />

service (The Joy of Selling). Armed<br />

with this pride and readiness, <strong>Honda</strong><br />

<strong>Malaysia</strong> associates will then be<br />

motivated to improve their skills and<br />

knowledge further (The Joy of Creating).<br />

As the joy in anything can only<br />

be achieved with teamwork, Tech<br />

Challenge is designed to inculcate<br />

quality professionalism through passion<br />

and the spirit of challenge. Contestants<br />

who reach the finals, come together to<br />

pit their skills and knowledge against<br />

each other, and do so according to<br />

<strong>Honda</strong> <strong>Malaysia</strong>’s standard guidelines.<br />

The challenge was introduced in<br />

2006 and since then, many lessons<br />

have been learnt from this competitive<br />

event. It aimed to improve the skills and<br />

knowledge of <strong>Honda</strong> dealers' service<br />

technicians, and has developed year<br />

after year to include more categories.<br />

In 2006, Tech Challenge began<br />

with only Technician/Foreman. But in<br />

2007, the competition grew to include<br />

Service Advisor and Parts Controller<br />

category, followed by the introduction<br />

of Body & Paint Repair Technician<br />

category a year later.<br />

This year however, new challenges<br />

were added to complete the customers’<br />

total ownership experience at all<br />

authorised <strong>Honda</strong> dealers. Categories<br />

for Sales Advisor and Customer<br />

Relations Executive were introduced for<br />

the first time, while the Parts Controller<br />

category was expanded to encompass<br />

inventory control as well.<br />

The contests are held in stages. The<br />

first stage, in-house selection, involves<br />

the conducting of tests by dealership<br />

service and sales managers before<br />

contestants are chosen to qualify for<br />

the regional challenge. Virtually all<br />

categories of the competition adopt<br />

this criteria with the exception of the<br />

Customer Relations Executive and<br />

Parts Controller categories, where<br />

participants are nominated by<br />

Service Managers.<br />

From the initial stage of over 1600<br />

dealers’ personnel, only a handful of 36<br />

are shortlisted to represent their<br />

regions, namely North, South, Central,<br />

East Coast and East <strong>Malaysia</strong> to<br />

compete in the Final Contest held on 15<br />

August 2009 at the <strong>Honda</strong> <strong>Malaysia</strong><br />

Training Centre in Malacca.<br />

In the true spirit of challenge, all<br />

finalists gathered as early as 7.30am<br />

on the day of the finals to register and<br />

receive a briefing from the chief judges<br />

for each category. Following a quick<br />

introduction, <strong>Honda</strong> <strong>Malaysia</strong> Managing<br />

Director and Chief Executive Officer Mr.<br />

Toru Takahashi proceeded to launch the<br />

event. The look of anticipation could be<br />

seen on the faces of all finalists. Those<br />

new to the challenge were extremely<br />

nervous while those who had competed<br />

before, were brimming with determination<br />

and confidence.


Categories of Tech Challenge 2009 Competition<br />

TECHNICIAN / FOREMAN<br />

Technicians and foremen are tested in two areas for the competition: Workbench and Shop Floor. For the workbench contest,<br />

each finalist’s measuring skills are tested not just for accuracy but for consistency as well, while the shop floor exercise sees<br />

finalists demonstrating their competency in diagnosing and troubleshooting<br />

vehicle faults.<br />

WORKBENCH<br />

• Five sets of equipments are allocated to each workbench for every finalist with each test<br />

lasting 15mins. Finalists are judged based on the accuracy and consistency of their<br />

measuring skills.<br />

SHOP FLOOR (DIAGNOSIS)<br />

• Each finalist is provided with a faulty car and worksheet to properly record their<br />

diagnosis/troubleshooting results.<br />

• Finalists must record all concerns, causes and corrective measures on the<br />

worksheet provided.<br />

• All diagnostic steps must be performed in accordance with the official service manual.<br />

The goal is to have a technician/foreman successfully start the car, accompanied by<br />

a proper record of all diagnosis/troubleshooting results.<br />

A Service Advisor needs to be attentive<br />

towards customers’ concern and<br />

exemplify proper scheduling and job<br />

allocation skills.<br />

SERVICE ADVISOR<br />

The competition for Service Advisors is made up of two components. The main component, which is the Standard<br />

Service Transaction (SST) that awards high scores to a finalists for impeccable service offered to customers, and Job<br />

Control Board (JCB), which values superb job assignment nt and time allocation skills.<br />

PARTS CONTROLLER<br />

Accurate measurement skills forms the basis to<br />

proper diagnosing and troubleshooting of vehicles.<br />

For the finals, competing Parts Controllers are tested based on two separate areas: System Practice and Shop Floor practice.<br />

These areas are critical to a dealer's success as its ability to offer quality service often requires efficient spare parts management.<br />

SYSTEM PRACTICE<br />

Proficiency in Inventory Control and Receiving Activities (how incoming stock is managed and stored) form the core of System Practice.<br />

• For this test, a finalist must accurately record all results of completed tasks so as to be able to gauge his or her level of<br />

understanding, ability and overall skills in accordance to <strong>Honda</strong> <strong>Malaysia</strong> Parts Standard Guideline.<br />

SHOP FLOOR PRACTICE<br />

In the shop floor contest, participants are expected to demonstrate their competency in managing<br />

and operating a storage area in four key areas: Rack Preparation, Location Labelling, Outgoing<br />

Activities and handling of Dead Stock. Beginning with Rack Preparation, which is essential to<br />

a dealer’s success since growth of the parts business means expanded storage space, a<br />

well-managed Rack Preparation holds key to meeting a dealer's storage requirement. Next, a<br />

properly labelled storage expedites stock tracking to reduce parts packing time, while<br />

Outgoing Activities ensure proper documentation of all outgoing parts, and the efficient handling of<br />

Dead Stock optimises storage area use.<br />

• All finalists need to complete a practical test with tools/facilities based on work tasks provided.<br />

• Finalists are judged based on their management and operation skills of the storage area<br />

according to the parts standard guidelines and spare parts implementation activities.<br />

our newest dream<br />

JOB CONTROL BOARD<br />

The Job Control Board (JCB) contest focuses primarily on job assignment and time<br />

management skills of Service Advisors.<br />

• A system of scheduling and assigning jobs to appropriate technicians that maximises<br />

productivity and manage workshop capacity.<br />

• Proper plotting of control checkers and skillfully managed job allocation will win the contestant<br />

a stellar performance. All results of completed tasks are displayed on the JCB provided.<br />

STANDARD SERVICE TRANSACTION<br />

The Standard Service Transaction (SST) contest puts the Service Advisor’s customer handling skills<br />

to the test. Not only must he or she adhere to the standard procedure according to the standard<br />

service transaction when attending to customers, incorporating necessary interpersonal skills is also<br />

mandatory to ensure a high-level of customer satisfaction.<br />

• Test consists of Reception, Additional Job Follow-Up and Active Delivery subcategories.<br />

• Contestants must record all customer requests and responses on the worksheet provided.<br />

To be a good Parts Controller, efficient spare parts<br />

management is essential, including a keen eye for defects.<br />

05


our newest dream<br />

Categories of Tech Challenge 2009 Competition<br />

BODY & PAINT TECHNICIANS<br />

The competition provides a platform for Body and Paint Repair<br />

Technicians to exhibit their ability to meticulously refurbish a vehicle’s<br />

body frame and paintwork until it appears as good as brand new.<br />

BODY<br />

• Consists of metal inert gas welding and panel repair with washer welding.<br />

• Finalists are judged on performance, with emphasis on good hammering techniques<br />

and accurate welding procedures. Health and safety protocols are to be followed.<br />

PAINT<br />

• Consists of mixing, feather edging and spraying.<br />

• Finalists are judged on skillful spray techniques and aesthetic results,<br />

with health and safety protocols to be maintained.<br />

Body & Paint Technicians take extra care to ensure that the car's<br />

exterior impresses as well as its engine under the hood.<br />

SALES ADVISOR<br />

The Quality Delivery System (QDS) contest consists of exercises in pre-delivery, delivery and post-delivery processes.<br />

Designed to test a Sales Advisor's knowledge of QDS and customer interaction skills, not only will he or she be judged<br />

according to presentation skills and manner of interaction with customers, but the Sales Advisor must also adhere to the<br />

standard procedures according to the QDS flow when attending to customers and incorporate the necessary<br />

interpersonal skills – all to ensure that a customer has the most enjoyable experience possible.<br />

Every impression counts, that is why Sales Advisors conduct<br />

one final vehicle inspection prior to the arrival of the customer.<br />

PRE-DELIVERY PROCESS<br />

• Test a Sales Advisor’s ability to troubleshoot and ensure that a vehicle is in proper<br />

delivery condition.<br />

• Proper inspection of the vehicle before it is delivered to the customer.<br />

• Preparation of the necessary documents for the customer.<br />

• Conduct a last inspection of the vehicle prior to the customer’s arrival.<br />

DELIVERY PROCESS<br />

• Provide a warm welcome to the customer.<br />

• Explain all necessary documents to the customer.<br />

• Check off all items on the Delivery Check Sheet with the customer.<br />

• Demonstrate the basic features of the vehicle to the customer.<br />

• Introduce the customer to the dealership’s sales and services managers.<br />

POST-DELIVERY PROCESS<br />

• Make a follow-up call to the customer.<br />

• Answer all queries that the customer may have.<br />

• Inform the customer if a subsequent meet-up is required for the<br />

resolving of paperwork matters.<br />

CUSTOMER RELATIONS EXECUTIVE<br />

Through role-play activities and a written test, finalists are assessed on<br />

their ability to accurately record customer requests during appointment<br />

handling and follow-up calls after service or repair, while maintaining good<br />

interpersonal skills at all times. A good system of<br />

follow-up enables dealers<br />

to collect much needed feedback.<br />

ROLE PLAY PRACTICE<br />

• Demonstrate proper SST techniques of serving customers during appointment handling<br />

and follow-up calls after service or repair.<br />

• Record all customer requests and responses using the worksheet provided.<br />

• Maintain good interpersonal skills and a friendly disposition at all times.<br />

WRITTEN TEST<br />

• Determines a contestant’s level of understanding in SST.<br />

An effective Customer Relations Executive remembers all customer<br />

requests and makes follow-up calls to the customer.<br />

06


A CHAT WITH ALL THE WINNERS<br />

our newest dream<br />

Winner of the Technician/<br />

Foreman Category<br />

Yip Weng Kin (Ban Hoe Seng Sdn Bhd)<br />

“I was quite lucky. I managed to get the car fired<br />

up. It had a blown fuse and a relay problem.<br />

However, I did my best and this competition has<br />

taught me a lot more, especially in terms of<br />

processes that we (<strong>Honda</strong> Associates) should<br />

follow. Frankly, I was expecting to come in third<br />

and never expected to win in this category.”<br />

Winner of the<br />

Parts Controller Category<br />

Tay Yew Keat (Magna Speed Sdn Bhd)<br />

“This was my first time (participating in Tech<br />

Challenge) and I didn’t know what to expect so I<br />

just tried my best. The exercises were challenging<br />

but I managed to pull through.”<br />

Winner of the<br />

Service Advisor Category<br />

Mohd Nor Khusairi Bin Jemangin @ Jemain<br />

(Sutera Auto Sdn Bhd)<br />

“I am very grateful. I never expected to win. After<br />

participating in Tech Challenge two years ago and<br />

finishing fifth, I was expecting to do better this time<br />

around. The tests were without a doubt quite<br />

difficult but I managed to keep my cool and<br />

complete all tasks given to me.”<br />

Winner of the<br />

Paint Repair Category<br />

Chan Yew Wah (Roda BB Motor Sdn Bhd)<br />

“When I came here for Tech Challenge, I had no<br />

expectations. I just wanted to learn as much as I<br />

could. I was very lucky to have finished first as I<br />

committed the least mistakes.”<br />

Tech Challenge 2009<br />

Final Results<br />

TECHNICIAN/FOREMAN<br />

Champion: Yip Weng Kin<br />

Dealer: Ban Hoe Seng Sdn Bhd<br />

1st Runner-Up: Hiew Kim Dat<br />

Dealer: Peringgit Sri Auto Services<br />

Sdn Bhd<br />

2nd Runner-Up: Lim Choon Ping<br />

Dealer: Lee Motors Alor Setar (Car Div)<br />

Sdn Bhd (Sg. Petani)<br />

SERVICE ADVISOR<br />

Champion: Mohd Nor Khusairi<br />

Bin Jemangin @ Jemain<br />

Dealer: Sutera Auto Sdn Bhd<br />

1st Runner-Up: Wong Siau Tong<br />

Dealer: Kah Motor Co. Sdn Bhd<br />

(Chan Sow Lin)<br />

2nd Runner-Up: Chai Kian Chiang<br />

Dealer: Jimisar Corporation Sdn Bhd<br />

PARTS CONTROLLER<br />

Champion: Tay Yew Keat<br />

Dealer: Magna Speed Sdn Bhd<br />

1st Runner-Up: Hasanah Bte Mohd Shah<br />

Dealer: Syarikat Tan Eng Ann Sdn Bhd<br />

2nd Runner-Up: Wong Sim Ee<br />

Dealer: New Era Sales (M) Sdn Bhd<br />

Winner of the<br />

Body Repair Category<br />

Winner of the<br />

Sales Advisor Category<br />

BODY REPAIR<br />

Champion: Hoo Ching Han<br />

Dealer: USJ Car Express Sdn Bhd<br />

Hoo Ching Han (USJ Car Express Sdn Bhd)<br />

“I won a consolation prize last year. However this<br />

year, I felt more confident and kept calm throughout<br />

the challenge. I came here expecting to win,<br />

and did exactly just that. The most difficult of all<br />

was the lack of time. A lot could have been done<br />

with more time.”<br />

Winner of the Customer<br />

Relations Executive Category<br />

Khoo Shan Meng<br />

(Peringgit Sri Motor Sdn Bhd)<br />

“It was a challenging event and a long process,<br />

no doubt. Although it wasn’t as easy as I<br />

expected, the materials that <strong>Honda</strong> provided<br />

were especially useful for the competition. With<br />

ever-growing customer expectations, the<br />

(<strong>Honda</strong> <strong>Malaysia</strong>) standard guidelines help make<br />

it easier to satisfy customers.”<br />

V. Sri Visagan (MH Prestige Auto Sdn Bhd)<br />

“I am extremely happy and grateful for this<br />

recognition. I owe this achievement to my<br />

parents, my boss and manager as they<br />

gave me the encouragement to participate<br />

in Tech Challenge.”<br />

PAINT REPAIR<br />

Champion: Chan Yew Wah<br />

Dealer: Roda BB Motor Sdn Bhd<br />

SALES ADVISOR<br />

Champion: Khoo Shan Meng<br />

Dealer: Peringgit Sri Motor Sdn Bhd<br />

1st Runner-Up: Yee Chin Hong<br />

Dealer: Yong Ming Motor Sdn Bhd<br />

2nd Runner-Up: Tan Chin Hooi<br />

Dealer: Formula Venture Sdn Bhd<br />

CUSTOMER RELATIONS EXECUTIVE<br />

Champion: V. Sri Visagan<br />

Dealer: MH Prestige Auto Sdn Bhd<br />

1st Runner-Up: Wan Nor Hafiza Binti<br />

Wan Mukhtar<br />

Dealer: Syarikat Tan Eng Ann Sdn Bhd<br />

2nd Runner-Up: Teoh Poh Suan<br />

Dealer: Motoria Sdn Bhd<br />

07


The<br />

Sisters<br />

The Ooi sisters share the same workplace, go on<br />

shopping trips and watch films on weekends<br />

together, and even drive the same brand of car.<br />

<strong>Honda</strong><br />

NAME<br />

AGE<br />

HOME<br />

OCCUPATION<br />

CURRENT OWNERSHIP<br />

Ooi Wan Nee (Wenny)<br />

30<br />

Butterworth, Penang<br />

Marketing Manager<br />

2007 <strong>Honda</strong> CR-V<br />

NAME<br />

AGE<br />

HOME<br />

OCCUPATION<br />

CURRENT OWNERSHIP<br />

Ooi Yin Lu (Yin)<br />

26<br />

Butterworth, Penang<br />

Finance Manager<br />

2004 <strong>Honda</strong> Accord<br />

08


Sisters, Wenny (left) and Yin (right) don't just work together, they unwind together<br />

too! Here, pictured ready to order a meal after a fun day of shopping.<br />

PENANGITE SIBLINGS Ooi Yin Lu (Yin), 26 and Ooi Wan Nee<br />

(Wenny), 30, have a relationship that goes beyond sisterhood,<br />

and instead have one normally shared between best friends.<br />

Beneath their distinct personalities and physical appearances<br />

however, they reveal a likeness when it comes to their career,<br />

interests, experiences and of course, their choice of rides.<br />

Yin was the first to arrive for the morning interview, arriving<br />

in her car, a <strong>Honda</strong> Accord. She doesn't appear to fit the<br />

regular description of someone who would drive an Accord<br />

because the car is clearly too large for her. It isn’t new but<br />

looked clean and well maintained. As she positions her car<br />

into the parking spot in front of the office at Formula Venture,<br />

she struggles to look over the car’s bonnet to get a perfect fit.<br />

Stepping out of her car, she wore make-up and clothes that fit<br />

a personality going for a TV appearance rather than a typical<br />

day at the office – no trace of the colourless and stereotypical<br />

images of a finance manager. Smiling as she greeted us, it was<br />

quite obvious that she has an outgoing disposition, a person<br />

quite comfortable with meeting new people for the first time.<br />

Wenny arrived about ten minutes later and if she didn’t<br />

introduce herself, we wouldn’t have guessed that she is<br />

Yin’s older sister. She has different facial features, and was<br />

taller and more reserved. It took Wenny a while to warm up<br />

to us as she patiently took her place beside Yin and smiled<br />

as Yin continued with the conversation with animated<br />

expressions and gestures. After a few moments, Wenny<br />

joined in on the conversation and as a result, the interview<br />

session grew livelier and introduced a deeper perspective into<br />

their story.<br />

Sharing the same workplace is no coincidence. They work<br />

at Airmas, a property development company in Butterworth.<br />

Their father has been with the company for a while now and they<br />

both started work at the company not long after graduating<br />

from Melbourne, Australia. Interestingly, the <strong>Honda</strong>s they drive<br />

both carry registration numbers that may not have been<br />

picked by chance. “One of the cars has a number that<br />

signifies health and prosperity while the other carries a number<br />

that matches the number of our home,” said Yin, a business<br />

accounting graduate of Monash University.<br />

According to them, the relationship with their father at<br />

work is strictly professional – they reiterate the fact that they<br />

get no favours or special privileges (the girls even have to don<br />

the company’s pinstripe blazers for work, just like all other<br />

frontline staff). “We call him dad at work but we never forget<br />

that he’s also the boss,” said Wenny, an international business<br />

graduate of Deakin University who holds the position of<br />

marketing manager at Airmas.<br />

The sisters may hold different job positions but we found<br />

out even that doesn’t stop them from being together when it<br />

comes to discharging their duties. They drive to Kuala Lumpur<br />

frequently for work and leisure. Part of their work requires<br />

them to travel to the nation’s capital at least once a month,<br />

giving them the opportunity to mix business with pleasureas<br />

they get to catch up with many of their friends there.<br />

“We try to go down to KL as often as we can because most<br />

of our friends are there,” said Wenny. As the materials for her<br />

company’s showhouses are in Kuala Lumpur, they schedule<br />

business trips normally on a weekday. “Weekends are for<br />

friends,” added Yin with a cheeky grin. And when it comes to<br />

travelling, they use far away excursions to do their shopping.<br />

Wenny (right) and Yin (middle) like what they hear<br />

about the latest <strong>Honda</strong> Accord 2.0 VTi-L from Sales<br />

Manager Mr. Ooi Wei Ming (left).<br />

09


eakthrough<br />

Great for Drivers, Even<br />

Better for the Environment!<br />

Who says you can’t have power and still be environmentally friendly at the same time? With the<br />

i-VTEC (“i” for intelligent), you can! By combining Variable Timing Control (VTC) technology with<br />

<strong>Honda</strong>’s renowned VTEC engine, <strong>Honda</strong> makes it possible to enjoy an ideal balance of impressive<br />

horsepower and high torque with outstanding fuel economy and low emissions. Simply put, you’ll<br />

love the i-VTEC and so will Mother Nature!<br />

i-VTEC Core Components<br />

Air Flow Meter,<br />

Linear Air Flow<br />

& MAP Sensors<br />

Functioning as a unit, the<br />

air flow meter, linear air<br />

flow and MAP (Manifold<br />

Absolute Pressure) sensors<br />

work together in tandem to<br />

maintain maximum airflow<br />

ratio, which contributes<br />

significantly to optimise<br />

combustion efficiency and<br />

deliver world class clean<br />

emission performance.<br />

Drive-By-Wire (DBW)<br />

This electronic throttle control<br />

ensures optimum control by<br />

operating based on the information<br />

it obtains from a sensor once<br />

the gas pedal is stepped on.<br />

1.8-litre i-VTEC Engine<br />

Piston (Oil Rings, Piston Skirts,<br />

Plateau Honing, Piston Oil Jets)<br />

To minimise friction in the pistons for maximum<br />

performance, <strong>Honda</strong> uses aluminum die-cast<br />

pistons, ion-plated piston rings, low-friction<br />

molydebenum coated piston skirts (a world’s first)<br />

and plateau honing of cylinder walls to create a<br />

smoother surface. Piston oil jets are also<br />

incorporated to lubricate pistons efficiently for<br />

powerful torque even during cruising.<br />

Aluminium Lower Block<br />

& Rocker Arms<br />

The use of aluminum for the engine’s lower<br />

block construction as well as rocker arms<br />

provides for better rigidity and a more<br />

compact and lightweight engine design.<br />

This translates to better fuel-efficiency and<br />

quieter engine performance.<br />

12


eakthrough<br />

A Powerful<br />

Evolution<br />

Even before the debut of i-VTEC, <strong>Honda</strong> has been committed to developing fuel-efficient engines since it<br />

entered the automobile industry in 1963. From the unveiling of the CVCC in 1972 – the first engine in the<br />

world to comply with the 1970 U.S. Clean Air Act emissions regulations – to the legendary VTEC that proved<br />

a single internal combustion engine could offer both greater fuel-efficiency and power, and most recently the<br />

revolutionary i-VTEC, which delivers world-leading efficiency, low emissions and impressive performance,<br />

it’s no wonder <strong>Honda</strong> cars have always been and continue to be a pleasure to drive.<br />

Before i-VTEC, there<br />

were CVCC and VTEC.<br />

On its unending quest to<br />

develop the perfect<br />

engine, <strong>Honda</strong> has over<br />

the decades introduced<br />

innovation after innovation,<br />

each revolutionising the<br />

way we drive. The CVCC<br />

marked <strong>Honda</strong>’s first<br />

breakthrough in engine<br />

design, followed by the<br />

truly inspiring VTEC.<br />

From VTEC was born<br />

i-VTEC, the next leap<br />

forward that reaffirms<br />

<strong>Honda</strong>’s position as a<br />

global leader in automotive<br />

technology. Here, we<br />

trace the evolution of<br />

the design of the<br />

<strong>Honda</strong> engine.<br />

1972<br />

CVCC<br />

Using <strong>Honda</strong>’s Low-Emission Engine Method<br />

whereby the engine’s combustion process itself<br />

produces lower emissions – eliminating the need<br />

for a catalytic converter – the Compound Vortex<br />

Controlled Combustion (CVCC) engine delivered<br />

cleaner emissions and excellent fuel economy. In<br />

2007, the CVCC was inducted into Japan’s<br />

Mechanical Engineering Heritage as an important<br />

contribution to the country’s development in the<br />

field of mechanical engineering.<br />

Cars: 1972 Civic CVCC, 1976 Accord<br />

CVCC II 1980<br />

Providing further improvements in combustion efficiency and emission<br />

reductions, a catalytic converter was incorporated into the CVCC design to<br />

create the CVCC II engine.<br />

Cars: 1979 Civic, 1981 Accord, 1981 City, 1983 Civic, 1985 Accord, 1986 City, 1989 Accord<br />

1989<br />

VTEC<br />

Prior to the introduction of the VTEC, cars could only be designed to be<br />

either economical (with smaller valve openings) or performance-based<br />

(with larger valve openings) as conventional engines employed the use<br />

of only one cam. The VTEC solved this by utilising two cam profiles: a<br />

lower cam for low and mid speeds, and a higher cam for high speeds,<br />

making it possible for a single car to achieve both efficiency and power.<br />

Cars: 1989 Civic SiR, 1991 Civic, 1993 Accord, 1994 Odyssey, 1996 City, 1997 Accord, 1999 Odyssey,<br />

2000 City, 2000 Stream, 2001 Jazz<br />

3-Stage VTEC<br />

1991<br />

Improving fuel consumption further with a lean burn, the highly productive<br />

3-Stage VTEC uses swirling to promote more efficient air-and-fuel<br />

mixing in the engine chambers. During low engine speeds, airflow is<br />

restricted by deactivating one of the two intake valves, while at medium<br />

and high-speed range, Practical Valve Timing Lift triggers operation of<br />

both valves to open fully for maximum airflow.<br />

Cars: 1991 Civic<br />

14


eakthrough<br />

The Next<br />

Breakthrough<br />

The turn of the 21st century signalled <strong>Honda</strong>’s next breakthrough in the evolution of VTEC technology with<br />

the introduction of the i-VTEC engine. This sparked the development of the i-VTEC Injection System and<br />

3-Stage i-VTEC with IMA hybrid system, eventually culminating with the launch of the first* V6 engine in the<br />

world to feature three stages of cylinder deactivation – the i-VTEC with VCM. Proving once again that with<br />

dreams and passion as its fuel, there is no challenge too big for <strong>Honda</strong>.<br />

2006 1.8-litre i-VTEC Engine<br />

<strong>Honda</strong> proves that an engine can be powerful, fuel-<br />

efficient and clean running at the same time with the<br />

i-VTEC ("i" for intelligent). By combining the ability of the<br />

VTEC to electronically switch valve timing and valve lift to<br />

match low and high-speed range, with Variable Timing<br />

Control (VTC) technology that provides continuous phase<br />

control of the intake valve according to engine load<br />

rotation, the i-VTEC creates the ideal balance of high<br />

power, fuel economy and effective emission control.<br />

In addition, i-VTEC engines are rotated 180º from traditional<br />

<strong>Honda</strong> engine layouts, bringing the exhaust manifold closer to<br />

the catalyst for reduced emissions at start-up.<br />

Cars: 2003 Odyssey, 2006 Stream, 2006 CR-V, 2006 Civic, 2008 Jazz, 2008 City<br />

i-VTEC<br />

2003<br />

i-VTEC I<br />

<strong>Honda</strong>’s newly developed centre<br />

injection system that boasts fuelefficiency,<br />

clean emissions and high<br />

output, the i-VTEC I (“I” for injection)<br />

with its amazing air-fuel ratio of 65:1<br />

delivers ultra-clean combustion and<br />

consumes far less fuel than conventional<br />

direct injection engines with a 40:1<br />

air-fuel ratio.<br />

Cars: 2003 Stream Absolute<br />

2006<br />

2005<br />

2007<br />

3-Stage i-VTEC + IMA<br />

The latest hybrid system from <strong>Honda</strong>,<br />

the 3-Stage i-VTEC engine offers three<br />

stages of valve timing (low rpm, high<br />

rpm and cylinder idle mode) depending<br />

on driving conditions to provide both<br />

responsive driving and impressive fuelefficiency.<br />

Its IMA (Integrated Motor<br />

Assist) system, which reuses energy<br />

captured during braking to aid acceleration<br />

and other times of heavy engine load, has<br />

also been made more compact and efficient.<br />

Cars: 2006 Civic Hybrid<br />

i-VTEC + VCM<br />

Adding a luxurious touch to classleading<br />

fuel economy and environmental<br />

performance, there’s only one place<br />

you’ll find the world's first* V6 engine<br />

with a 3-stage cylinder deactivation – the<br />

top-of-the-line 3.5-litre i-VTEC Accord.<br />

Featuring <strong>Honda</strong>’s Variable Cylinder<br />

Management (VCM) fuel-saving technology,<br />

it empowers the engine to switch between<br />

three, four and six-cylinder combustion for<br />

fuel conservation during cruising and power<br />

on demand.<br />

* As of 2007.<br />

Cars: 2008 3.5-litre V6 Accord<br />

15


Also, instead of fielding two cars as in previous races, this year saw HMRT field only #27,<br />

a <strong>Honda</strong> Civic Type R, in the Class A2 category.<br />

optimised at two sessions, the first as an introduction for new members, while the second enhanced<br />

synchronisation within the team.<br />

16<br />

Class A2 at the recent Merdeka Millennium Endurance (MME)<br />

race on 8 August 2009 – the team’s most impressive result<br />

Hard work and strong determination paid off for the <strong>Honda</strong><br />

<strong>Malaysia</strong> Racing Team (HMRT) who grabbed second place in<br />

since it began fielding an all-<strong>Malaysia</strong>n team in 2008.<br />

commemorate <strong>Malaysia</strong>’s Independence Day – horsepower counts for little if<br />

there is no synergy between man (human capital) and machine (race car).<br />

This year’s MME proved more challenging than previous years due to a splitting of race categories for the first time with<br />

Classes O and A participating in the main race, while Classes B and C were moved into a separate race called the Sepang<br />

1,000km Race, held before the main event. Following the split, Class A was further divided into two subcategories: Class A1<br />

for two-seater cars and Class A2 for four-seater cars, increasing the number of participants as a whole. Only Class O<br />

remained unchanged.<br />

As if a revamp of categories wasn’t enough, a new Head and Neck Restraint System (HANS) used to safeguard drivers’<br />

lives was also introduced in this year’s race. This not only meant a redesign of seats to accommodate the device, but<br />

also precious seconds during a race would be lost as more time is needed for a race driver to exit the vehicle.<br />

HMRT also implemented its own set of initiatives before this year’s race. First, only 14 of the HMRT’s 26<br />

members were new while returning members would share their experience with newcomers. Plus, two<br />

new positions were added to the team: the Pit Crew Coordinator, and Communications Set Controller,<br />

creating more specialised responsibilities. Thirdly, the number of shakedowns for the HMRT was<br />

such as the Merdeka Millennium Endurance (MME) race –<br />

held yearly since 2000 at the Sepang International Circuit to<br />

full potential of its associates, make it truly unique in the<br />

world of <strong>motor</strong> <strong>sports</strong>. For a gruelling 12-hour endurance race<br />

Racing flows through the veins of <strong>Honda</strong>’s existence. This<br />

passion, together with <strong>Honda</strong>’s philosophy of harnessing the<br />

<strong>motor</strong> <strong>sports</strong>


<strong>motor</strong> <strong>sports</strong><br />

RACING CREW<br />

Team Manager<br />

Loh CW<br />

• Develop race day plan, enforce timings, plan fuel stops,<br />

oil change and tyre change.<br />

• Instruct crews and communicate with drivers.<br />

• Motivate team spirit.<br />

Drivers<br />

Eddie Lew, Aaron Lim, Rueben Wong<br />

“It’s easier to focus when it comes to one car,” said HMRT Team<br />

Manager C.W. Loh. “This is part of the key learning that we (HMRT)<br />

had last year. We have reverted back to synchronising an all-local<br />

team on one car, to re-learn the whole process and fine tune the<br />

organisation before expanding again,” he added.<br />

Despite the difficulties adapting to changes in race regulations,<br />

HMRT is no stranger to challenges, which is why Team Principal, Toru<br />

Takahashi, expressed strong confidence in the team before the race<br />

began,“I believe HMRT will continue to stand proud with their high<br />

strength of mind and do their best in the race.”<br />

With the team’s motto for the 2009 MME race as Rising to the<br />

Challenge, there’s no denying that HMRT surpassed all expectations<br />

this year, capturing its best result yet – second place in Class A2 –<br />

within just two years of having gone all-local.<br />

Growing from a team under the complete guidance and supervision<br />

of the MUGEN team from Japan during its first MME, to becoming a<br />

100 percent <strong>Malaysia</strong>n team last year, Mr. Takahashi said, “This is<br />

the ultimate objective of HMRT – to train and build up the skills of<br />

local talents to thrive in the <strong>motor</strong><strong>sports</strong> and automotive arena.”<br />

<strong>Honda</strong> <strong>Malaysia</strong>’s participation in the MME for seven years has been<br />

a driving force behind promoting The Challenging Spirit amongst its<br />

associates, helping them to realise their full potential. By exposing<br />

<strong>Honda</strong> <strong>Malaysia</strong> associates to the rigorous demands of an<br />

international race such as MME, it improves their operational<br />

autonomy and strengthens core work values that channel to better<br />

work ethics and more efficient practices.<br />

QUALIFYING ROUND<br />

With the three drivers consistently clocking an average 2mins<br />

25secs as the team’s best time Car #27 managed to qualify top of<br />

Class A2, ahead of the other 19 cars that entered in the same<br />

category. This allowed HMRT to be placed in 17th position, behind<br />

the class A1 pole sitter. All three HMRT drivers were looking forward<br />

to performing well come Race Day.<br />

Eddie Lew Kar Wai<br />

Date of Birth: 8.5.1979<br />

Birth Place: Johor Bahru<br />

Chief Mechanic<br />

Engine Mechanic<br />

Mechanics<br />

Chief Tyre Man<br />

Tyre Men<br />

M Nurzaidi Abdul Musid<br />

Azhar Ahmad,<br />

Borhan Selamat, Mohd Soib Omar<br />

• Stand by new tyres during pit stop.<br />

• Measure tyre temperature and pressure during pit stops.<br />

Chief Fuel Man<br />

Fuel Men<br />

Aaron Lim<br />

Date of Birth: 22.6.1985<br />

Birth Place: Petaling Jaya<br />

M Faizul M. Ghazali<br />

Rueben Wong<br />

Date of Birth: 24.12.1979<br />

Birth Place: Kuala Lumpur<br />

• Set-up, maintain and repair race car.<br />

• Change tyres, consumables and parts during pit stops.<br />

Crew Assistant Coordinator<br />

Irwan Abd Hamid<br />

Thayalakumaran<br />

Mohd Norhafiz Amat, Zulkifli Ismail,<br />

Norazlan Mohammad, Azuan Idris,<br />

Adrishah Jaafar<br />

Rosidan Haron<br />

• Enforce crew attendance, discipline and time awareness.<br />

• Alert pit crew to stand-by.<br />

• Motivate team and supporters.<br />

Fairiz Haidad, Affendi Ahmat,<br />

Abdul Akram Shahuddin<br />

• Ensure sufficient fuel and refuel race car during pit stops<br />

(when instructed).<br />

Seatbelt Changer<br />

Sivasangkaran<br />

• Aid driver entering and leaving race car.<br />

• Communicate with driver during standby.<br />

Pit Wall Crew<br />

M Khairulnizam Ramat<br />

Mohd Zamri Mohd Din, Ajunidah May Zin<br />

Shaiful Mazlan, Khartena Yaakop<br />

• Measure and record lap times, communicate with driver<br />

and update time info.<br />

• Verify lap time accuracy, monitor fuel and driving time limit.<br />

Communication Set Controller<br />

Jafni<br />

• Ensure all communication devices are in working order.<br />

Chief Hospitality<br />

Hospitality<br />

Sulakiah Haron<br />

Khartena B. Yaakop<br />

• Set up F&B venues and prepare refreshments.<br />

• Expedite meal times and stand-by first aid supplies.<br />

17


<strong>motor</strong> <strong>sports</strong><br />

A ROARING START (MORNING)<br />

8am – 9.15am - HMRT's buzzing around the pit, preparing for the race, with<br />

technicians and tyre men doing last minute checks, while mechanics rehearse<br />

refuelling. Most skip breakfast, too excited (and busy) to eat, preparing for the<br />

rigorous 12-hour race ahead. Meanwhile, LCD screens are installed so the crew can<br />

track the race from every angle.<br />

10am - After a team-wide pep talk, HMRT's manager and MUGEN engineers brief<br />

the drivers, before the all-important first engine start-up of the day. Engineers<br />

monitor RPMs and temperature, check brakes and recalculate fuel levels,<br />

repeating the start-up several times, until everything's perfect. #27 leaves the<br />

pit just in time for photo ops with the drivers, team and race queens.<br />

11.30am - Race Day kicks off as #27's Rueben Wong seizes the Class lead,<br />

resisting strong challenges from rival cars at the very first corner.<br />

11.45am – 12pm - Competition heats up, as rivals repeatedly challenge<br />

Rueben's position. Pit crew and engineers scramble to analyse incoming<br />

data before the all-important first pit stop. With the driving intense, the safety<br />

car is deployed after several cars crash, and amid the chaos, #27 drops to<br />

fourth place.<br />

18


SURGING AHEAD (AFTERNOON)<br />

12.30pm - The all-important first<br />

pit stop, at lap 25, finishes in a<br />

46-second flash. Rueben jumps<br />

out as they refuel and change tyres,<br />

and HMRT's second driver, Eddie<br />

Lew, jumps in as #27 tears out of<br />

the pit.<br />

1pm - Pushing ahead, Eddie<br />

snatches the lead! With #27<br />

running smoothly and looking in<br />

great shape, team members are<br />

upbeat. Go HMRT!<br />

2.54pm - This is the most<br />

punishing point of the 12-hour<br />

race, as fatigue seeps in.<br />

Coupled with scorching 40ºC<br />

weather, inside the pit's like an<br />

oven, and conditions are even worse for drivers.<br />

6.24pm - The weather cools as #27 takes a brief stop and refuels. By<br />

this time, the HMRT is moving like clockwork. With no malfunctions,<br />

#27's running well.<br />

PUSHING<br />

ON (NIGHT)<br />

7.30pm – 7.34pm - Entering<br />

the night leg, the crew takes<br />

extra precautions prepping the<br />

pit for further stops, as lights<br />

are fully activated. #27 pulls<br />

into the pit, the ability of the HMRT to smoothly handle night<br />

stops speaks volumes to their proficiency.<br />

10.13pm - Only 19mins since #27's last pit stop, some HMRT<br />

members are catching a breather, gathering around Chief Mechanic<br />

Irwan Abdul Hamid for a quick debrief of the previous stop, when<br />

suddenly HMRT engineers are calling out to the pit crew. #27 drives<br />

right into the service bay and is hoisted up.<br />

10.15pm - As the crew buzzes around #27, the driver reports faulty<br />

brakes as mechanics make furious repairs bleeding the brakes, while<br />

onlookers watch the TV screens, waiting to see if anyone overtakes<br />

HMRT. Just 7mins later, #27 roars out of the pit, propelled by sheer<br />

determination.<br />

10.50pm - Eddie Lew smashes HMRT<br />

records clocking 2mins 26.929secs,<br />

2mins 26.827secs and 2mins<br />

26.637secs laps late in the race.<br />

THE FINAL PUSH<br />

11.04pm - The mood in<br />

the pit's anxious as #27<br />

makes its final stop.<br />

HMRT can’t afford any<br />

mistakes from here out, or<br />

risk losing its hard-fought<br />

dominance at second<br />

place in Class A.<br />

11.20pm - Eddie goes all-out and keeps narrowing the gap with the<br />

first-place, clocking another 2mins 26sec lap very late in the race, but<br />

unfortunately time's running short. At 11.30pm sharp, Eddie and<br />

HMRT take second place in Class A2, just seconds behind the leader.<br />

12am - The HMRT was presented with second place accolades.<br />

Although the team failed to win first position, their challenging spirit<br />

empowered them to achieve their best result yet. Congratulations<br />

HMRT!<br />

<strong>motor</strong> <strong>sports</strong><br />

TEAM PRINCIPAL / HONDA MALAYSIA MANAGING<br />

DIRECTOR AND CHIEF EXECUTIVE OFFICER TORU<br />

TAKAHASHI<br />

“The team has shown an exemplary dedication and<br />

teamwork to overcome all obstacles during the arduous<br />

12-hour race. This is a true display of Our Challenging Spirit.<br />

We are sure the team has learnt greatly from this year’s race<br />

and hope that they will transfer their experience and<br />

knowledge to infuse the elements of continuous<br />

improvement in any future initiative.”<br />

WE TALK TO THE TEAM<br />

Team Manager<br />

C.W. Loh<br />

“We had an extremely good race today,<br />

except for the beginning of the race<br />

where the car seemed unstable.<br />

“But after the first pit stop, everything<br />

went as scheduled again. And for the<br />

entire time, the lap times were<br />

consistent while the pit stops were<br />

quick to make us competitive.<br />

“However, about one hour before the race ended, the car<br />

developed brake problems. It was unfortunate as this meant<br />

that we lost some 10 minutes. By the time we got back in, it<br />

wouldn’t have made a difference. All the driver, had to do was<br />

to go flat-out till the end.<br />

“Besides that, the race went perfectly. The team worked well,<br />

the confidence levels were high. They wanted the victory.”<br />

“We carried out 10 pit stops throughout the race, each<br />

stint between pit stops took an average of 70 to 75<br />

minutes. And to maximise our stops, we changed drivers,<br />

refuelled and changed tyres all at one go.”<br />

Engine Mechanic<br />

D. Thayalakumaran<br />

“The engine had been exceptional<br />

throughout the race. We didn’t have<br />

any concerns whatsoever for both<br />

the engine and the 6-speed manual<br />

gearbox.<br />

“It was the same engine as in last<br />

year’s race. It was the K20A Type R<br />

engine.<br />

“The overheating of the brakes was the only thing that<br />

happened to the car.”<br />

Chief Tyreman<br />

M. Nurzaidi Abdul Musid<br />

“The tyres are very important in an<br />

endurance like this. First of all, we<br />

have to know the tyres to be used in<br />

advance.<br />

“Everytime the tyres come off, we<br />

need to clean the tyres of brake dust<br />

and soot, take a temperature reading<br />

for data purposes, before getting the<br />

tyres replaced.<br />

19


20<br />

What’s<br />

on <strong>Honda</strong><br />

For more news visit<br />

www.honda.com.my today!<br />

01<br />

Come 1 September 2009, RON95 petrol will be the new standard<br />

fuel at the fuel pump, priced at RM1.75 per litre. This government<br />

initiative marks the phasing out of RON92 all together and the<br />

removal of subsidies for RON97, positioning it as a premium fuel.<br />

While many wonder if the use of RON95 petrol will<br />

adversely affect their cars, <strong>Honda</strong> owners can rest assured<br />

knowing that there will be no compromise on their vehicle’s<br />

performance and efficiency as RON95 petrol exceeds the<br />

minimum RON requirements (of 91) for virtually all <strong>Honda</strong><br />

models**. This ensures <strong>Honda</strong> drivers enjoy the same level of<br />

power and efficiency that they’ve grown to love.<br />

For those unfamiliar with the term, RON is short for Research<br />

Octane Number, the measure of a fuel’s ability to resist igniting<br />

prematurely inside the combustion chamber before the spark plug<br />

fires. This self-igniting condition is known as engine knocking and<br />

over time, can potentially damage the engine.<br />

In addition to most <strong>Honda</strong> cars having a low RON requirement,<br />

<strong>Honda</strong> owners can also take delight in knowing that their cars<br />

02<br />

RON95 is ‘A-OK’ for<br />

<strong>Honda</strong> Cars!<br />

come equipped with Knock Sensors. Upon detection of engine<br />

knocking, these sensors automatically signal engine operation to<br />

retard ignition timing. This eliminates the knocking but may result<br />

in some loss of power.<br />

Although the RON rating has been in use for quite some time,<br />

many drivers are still unaware that using petrol with the highest<br />

octane levels isn’t necessarily the best choice for a car as the<br />

appropriate RON count for an engine depends on its compression<br />

ratio – the higher the ratio, the higher the RON that’s needed.<br />

Also, contrary to popular belief, mixing of fuel with different<br />

RON values poses no danger of damaging an engine as long as<br />

minimum RON requirements are met. However, as most petrol<br />

companies include additives in their fuel, mixing different brands<br />

may not ensure a vehicle’s optimum performance.<br />

** For the Civic Type R, the use of RON97 fuel is recommended for optimum performance as<br />

the testing for the Civic Type R was performed with RON100 fuel. Although the Civic Type R<br />

can run on fuel as low as a RON91, the use of one with an octane count of less than 97 will<br />

affect the vehicle’s performance. For owners of older <strong>Honda</strong> vehicles, please refer to the<br />

owner’s manual for minimum RON requirement.<br />

<strong>Honda</strong> surprises<br />

the 10,000th 3rd Generation City owner<br />

Ms. Phua (second from left) receiving her prize from <strong>Honda</strong> <strong>Malaysia</strong> Managing Director and<br />

Chief Executive Officer Mr. Toru Takahashi (second from right), together with representatives<br />

from Sumber Auto Sdn Bhd.<br />

Little did Ms. Phua Bong Chin know, 10,000 was going to be a<br />

lucky number for her. As the 10,000th person to buy the 3rd<br />

Generation City, she was the star of a celebration thrown for her<br />

by <strong>Honda</strong> <strong>Malaysia</strong> at Sumber Auto Sdn Bhd, the dealer where<br />

Ms. Phua purchased her <strong>Honda</strong> from.<br />

Pleasantly surprised, Ms. Phua happily received a token of<br />

appreciation from Mr. Toru Takahashi, Managing Director and<br />

Chief Executive Officer of <strong>Honda</strong> <strong>Malaysia</strong>.<br />

“I've not been lucky in my entire life, not even in lucky draws<br />

and I'm really happy to be the 10,000th City owner," said Ms.<br />

Phua, who was especially delighted that she, together with her<br />

husband, would be going off to a 3-day, 2-night escapade in<br />

serene Pangkor Island, courtesy of <strong>Honda</strong> <strong>Malaysia</strong>.<br />

Mr. Takahashi, on the other hand, was only too happy to be<br />

giving this gift away. As he shared, "<strong>Honda</strong> is pleased to be a well<br />

accepted brand in the country. In response to the overwhelming<br />

support, we constantly innovate ways to show appreciation<br />

towards our customers. This is but a humble initiative for us to<br />

express our gratitude to their support."<br />

Mr. Takahashi certainly had good reason to be thankful. In the<br />

face of a declining market, <strong>Honda</strong> <strong>Malaysia</strong> still managed to<br />

record a growth of about 22% during the first half of 2009. As of<br />

June 2009, <strong>Honda</strong> registered a total sale of 20,479 units. The City<br />

has done exceptionally well with the 10,000th milestone unit<br />

recently crossed, now close to 11,000 units are on the road with<br />

over 4,000 units still on backorder list.<br />

To keep up with this overwhelming demand, the <strong>Honda</strong><br />

<strong>Malaysia</strong> Alor Gajah assembly plant recently increased production<br />

of the City by 20% – running on full capacity with two 10-hour<br />

shifts and occasional runtime during public holidays – to shorten<br />

customer wait time.<br />

Once again <strong>Honda</strong> <strong>Malaysia</strong> would like to thank its customers<br />

for making the City a huge success.


what’s on <strong>Honda</strong><br />

Powering the Racing Dreams of<br />

03 Today’s Youth<br />

In the realm of <strong>motor</strong><strong>sports</strong>, instilling a challenging spirit to<br />

overcome any obstacle and igniting the racing passion of the<br />

next generation are equally as important to <strong>Honda</strong> as striving<br />

to finish first.<br />

And what better way to do both then to give students an<br />

exclusive ‘behind the scene’ sneak peek at how the <strong>Honda</strong><br />

<strong>Malaysia</strong> Racing Team (HMRT) prepared for this year’s<br />

Merdeka Millennium Endurance (MME) race – a gruelling race<br />

that lasts 12 hours.<br />

On 4 August 2009, 40 students and lecturers from The<br />

Otomotif College (TOC) received this rare opportunity. Upon their<br />

arrival at the <strong>Honda</strong> <strong>Malaysia</strong> Alor Gajah assembly plant, HMRT<br />

Assistant Coordinator En. Rosidan Haron welcomed the visitors<br />

by giving them a quick introduction of the HMRT. This was<br />

followed by first-hand accounts of six senior HMRT members<br />

who shared their personal experiences of being in the team.<br />

The highlight of the experience came when the students were<br />

invited to witness how the HMRT conducted checks and<br />

tweaked Race Car 27, <strong>Honda</strong> <strong>Malaysia</strong>’s entry for this year’s<br />

MME race. The students were also shown how a quality <strong>Honda</strong><br />

car is assembled in the plant – from the first parts in the engine<br />

right up to the finishing coat of paint on a car’s chassis.<br />

“One of my dreams was to see how a car assembly plant<br />

functions and the steps taken to build a great car. I also feel very<br />

fortunate to be able to catch a glimpse of the HMRT Race Car 27<br />

and have learnt a lot from my interaction with the HMRT<br />

members,” said 20-year-old student Fernandez Francis Zavier.<br />

When asked about the students’ visit, <strong>Honda</strong> <strong>Malaysia</strong><br />

HMRT Assistant Coordinator En. Rosidan Haron (right)<br />

plays tour guide for a day.<br />

Managing Director and Chief Executive Officer Mr. Toru Takahashi<br />

commented he was delighted to educate and share<br />

knowledge with the young.<br />

Describing the students as a group of energetic and<br />

enthusiastic youths, Mr. Takahashi added that he was glad to<br />

show them the ins and outs of the HMRT and how a <strong>Honda</strong> car<br />

is produced. All in the hope of imparting to these students the<br />

value of excellence in every small detail of work in order to<br />

deliver a product of the highest quality.<br />

“After all, one of these bright young lads may grow up<br />

to be <strong>Malaysia</strong>’s top automotive designer or engineer,”<br />

said Mr. Takahashi.<br />

HMRT Assistant Coordinator En. Rosidan Haron posing for a group shot with students and lecturers from The Otomotif College (TOC).<br />

21


AUTHORISED HONDA DEALERS CONTACT LIST<br />

STATE<br />

COMPANY NAME<br />

SHOWROOM<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

ADDRESS<br />

SHOWROOM<br />

SERVICE CENTRE<br />

TEL FAX TEL FAX<br />

Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6253 3186 03-6253 3184<br />

Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –<br />

Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931<br />

MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617<br />

New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028<br />

Noblekey (M) Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak, 03-4021 2104 03-4025 5116 – 03-4025 5116<br />

53200 Kuala Lumpur<br />

Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –<br />

K U A L A L U M P U R<br />

Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 03-4024 2266 03-4024 9320 – 03-4022 8776<br />

53200 Kuala Lumpur<br />

Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686<br />

The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698<br />

Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922<br />

Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –<br />

Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985<br />

Lot 2847, Segambut, Kuala Lumpur – – 03-6253 2066 03-6253 2936<br />

Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –<br />

111-A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur – – 03-4251 6151 03-4257 6813<br />

Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –<br />

Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –<br />

Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –<br />

Global Amity Sdn Bhd No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 03-8945 9508 03-8945 8953 – –<br />

Seri Kembangan,Selangor<br />

Kosmo Kars Sdn Bhd No. 3, Jalan Pelukis, U1/46, Sec U1, 40150 Shah Alam, Selangor 03-5569 5259 03-5569 9836 03-5569 5259 03-5569 9836<br />

Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7956 7233<br />

Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8990<br />

USJ Car Express Sdn Bhd Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor 03-5636 1100 03-5638 9248 03-5632 6809 –<br />

P E R A K S E L A N G O R<br />

Imavest Sdn Bhd No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor 03-4252 8061 03-4252 8264 – –<br />

No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883<br />

Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –<br />

No. 24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor – – 03-5882 9200 03-5882 6682<br />

Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –<br />

Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703<br />

Shared Auto Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park, 03-5510 0099 03-5513 0099 – –<br />

Jalan Tinju 13/50, 40675 Shah Alam, Selangor<br />

No. 2, Jalan Saujana, Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836<br />

Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 3400 Taiping, Perak 05-8483 888 05-8483 266 – –<br />

Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 500 05-5273 501 – 05-5273 575<br />

Sendi Auto Sdn Bhd Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 –<br />

Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30100 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –<br />

22


STATE<br />

COMPANY NAME<br />

SHOWROOM<br />

SERVICE<br />

CENTRE<br />

BODY & PAINT<br />

ADDRESS<br />

SHOWROOM<br />

SERVICE CENTRE<br />

TEL FAX TEL FAX<br />

PERAK<br />

Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –<br />

Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652<br />

Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – –<br />

NEGERI SEMBILAN P A H A N G TERRENGGANU KELANTAN<br />

P U L A U P I N A N G<br />

K E D A H<br />

Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel,Fasa 1, Kawasan Perusahaan Bakar Arang, 04-4210 116 04-4229 119 – –<br />

08000 Sungai Petani, Kedah<br />

Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –<br />

Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah 04-9557 002 04-9559 007 – –<br />

Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3103 808<br />

Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 – –<br />

Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3905 313 04-3992 139 04-3906 313 –<br />

Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –<br />

JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 04-530 6393<br />

Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –<br />

Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang – – 04-6440 000 04-6442 323<br />

Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –<br />

Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamed, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –<br />

25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396<br />

Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005<br />

Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –<br />

Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –<br />

H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991<br />

Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 06-6794 770 06-6786 764 – –<br />

70450, Seremban, Negeri Sembilan<br />

Ban Lee Heng Motor Sdn Bhd 8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan 06-7611 120 06-7636 599 – –<br />

No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan – – 06-6772 858 06-6772 735<br />

LABUAN SARAWAK SABAH<br />

J O H O R<br />

MELAKA<br />

Kah Motor Co. Sdn Bhd Lot 1783, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 06-2833 988 06-2811 116<br />

Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 – –<br />

Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7736 600 –<br />

K.M. Lim Motor Sdn Bhd 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor 07-4327 890 07-4314 202 07-4337 890 07-4328 790<br />

Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188<br />

Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 – –<br />

Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858<br />

Wang Loo Motor Sdn Bhd LOT 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688<br />

Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 – –<br />

Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –<br />

Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –<br />

Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-352 878 084-352 778 084-352 878 084-350 978<br />

Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –<br />

23

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