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VOL.12 SEPT 2009<br />
our newest dream<br />
<strong>motor</strong> <strong>sports</strong><br />
what’s on <strong>Honda</strong><br />
Tech Challenge 2009<br />
Merdeka Millennium Endurance Race 2009<br />
RON95 is ‘A-OK’ for <strong>Honda</strong> Cars<br />
<strong>Honda</strong> Surprises the 10,000th 3rd Generation City Owner<br />
Powering the Racing Dreams of Today’s Youth<br />
<strong>motor</strong> <strong>sports</strong><br />
PP14768/03/2010(023729)<br />
MME Race 2009<br />
<strong>Honda</strong> Continues to Fuel <strong>Malaysia</strong>’s Racing Passion
contents<br />
04<br />
our newest dream<br />
In hopes of delivering the highest level of<br />
customer satisfaction, this year's Tech<br />
Challenge competition was expanded to<br />
include sales and customer relations<br />
personnel, making it bigger and better<br />
than ever before.<br />
12 breakthrough<br />
Drivers who have experienced<br />
the i-VTEC engine give it two<br />
thumbs-up for power and<br />
efficiency. Learn the secrets<br />
behind what makes it<br />
truly revolutionary and trace how<br />
the <strong>Honda</strong> engine has evolved<br />
into what it is today.<br />
16<br />
<strong>motor</strong> <strong>sports</strong><br />
By winning second position in Class A2 at this<br />
year’s Merdeka Millennium Endurance (MME) race,<br />
our all-local <strong>Honda</strong> <strong>Malaysia</strong> Racing Team (HMRT)<br />
has achieved its best result yet.<br />
08<br />
living <strong>Honda</strong><br />
Meet Wenny (below left) and Yin<br />
(below right). At first glance, you'll<br />
think they're best friends but they're<br />
actually sisters. Learn about their<br />
shared likes (which include driving<br />
<strong>Honda</strong> cars) and differences in this<br />
issue's Living <strong>Honda</strong>.<br />
20<br />
what’s on <strong>Honda</strong>?<br />
Find out why <strong>Honda</strong> owners have<br />
nothing to worry about with regards to<br />
the government's RON95 initiative, how<br />
we surprised our 10,000th customer of<br />
a 3rd Generation City, and ignited the<br />
racing passion of today's youth – all in<br />
this section.<br />
Be a patron of the environment by updating your particulars at<br />
www.honda.com.my/profiles to receive electronic copies of the<br />
With Dreams magazine and browse our archive. You'll also<br />
receive a FREE key chain!<br />
Call our Toll Free Number at 1800 88 2020<br />
Operating hours: 9.00a.m. – 5.00p.m. Closed on weekends and public holidays.<br />
With DREAMS is a quarterly magazine published by <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. All rights reserved. Contents may not be reprinted or otherwise reproduced in any form whatsoever<br />
without written permission. Opinions expressed in this magazine are not necessarily those of <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. The information presented in this magazine is compiled from<br />
various sources and there is no declaration of responsibility as to legality, completeness and accuracy.<br />
EDITORIAL<br />
SPECIAL THANKS<br />
CHIEF EDITOR Carol Joseph<br />
We appreciate your feedback.<br />
Please send your comments, suggestions, questions to:<br />
EDITOR Shaheeran<br />
SUB-EDITOR Lee K.H.<br />
Ms Ooi Wan Nee & Ms Ooi Yin Lu . Mr Ooi Wei Ming . Mr Teoh Chee Soon . Formula Venture Sdn. Bhd.<br />
Editorial Team <strong>Honda</strong> <strong>Malaysia</strong> Sdn. Bhd. (532120-D) Lot 15, Jalan 13/6, 46200 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong><br />
Printed by: Nova Domino Sdn. Bhd. (607395-V)<br />
No.11A, Jalan PJU 3/41, Sunway Damansara Technology Park,<br />
47810 Petaling Jaya, Selangor Darul Ehsan, <strong>Malaysia</strong>. KDN: PQ1780/3804
message from<br />
<strong>Honda</strong> <strong>Malaysia</strong><br />
To Excel is to Have ‘Kaizen’<br />
A WARM WELCOME to our readers. Let me start by extending my sincere thanks to all customers for your<br />
continued support even during these challenging times. Here at <strong>Honda</strong>, we believe in providing you with the best<br />
quality service and best value always.<br />
During the course of my two-year tenure at <strong>Honda</strong> <strong>Malaysia</strong>, I realised that ‘Kaizen’ – the never-ending determination<br />
to improve oneself – is a quality deeply embedded in the very foundation of this company. This belief extends to a micro<br />
level with all <strong>Honda</strong> <strong>Malaysia</strong> associates strongly encouraged to voice their suggestions on how to improve the organisation.<br />
After all, helping each individual associate realise his or her full potential empowers <strong>Honda</strong> to harness the<br />
Power of Dreams to achieve its dream of better satisfying customer needs.<br />
Flipping through the pages of this issue of With Dreams, you’ll discover <strong>Honda</strong> <strong>Malaysia</strong> has plenty to be excited<br />
about. Firstly, the launch of the latest <strong>Honda</strong> City last December marks a major milestone in <strong>Honda</strong> <strong>Malaysia</strong>’s<br />
history as all models of <strong>Honda</strong> cars now come available with the i-VTEC engine, an engineering marvel that marries<br />
impressive performance with good fuel economy.<br />
Secondly, the Tech Challenge skills competition, held since 2006 as part of <strong>Honda</strong> <strong>Malaysia</strong>’s efforts to ensure high<br />
service standards, has been expanded this year to include Sales Advisors and Customer Relations Executives so as to<br />
provide customers with a totally satisfying experience.<br />
The competency of <strong>Honda</strong> <strong>Malaysia</strong> associates in <strong>motor</strong><strong>sports</strong> was also further strengthened when we once<br />
again fielded an all-local <strong>Honda</strong> <strong>Malaysia</strong> Racing Team during the most recent Merdeka Millennium race – making it<br />
an all-<strong>Malaysia</strong>n HMRT for two years running.<br />
Last but not least, I would like to take this opportunity to personally thank both Miss Ooi Yin Lu and Miss Wenny Ooi<br />
for taking time off their busy schedules to share with our readers the satisfying experience they have with their<br />
<strong>Honda</strong> cars and the great service they enjoy with their favourite <strong>Honda</strong> 3S dealer, Formula Venture Sdn. Bhd.<br />
Allow me to conclude by assuring you that <strong>Honda</strong> <strong>Malaysia</strong> is never resting on its laurels. We’re always<br />
brainstorming new and innovative ways of how to better serve and support you – our valued customers – and enhance<br />
your Joy of Buying. And we do it in hope of forging a strong, long-lasting relationship with you.<br />
Best Regards,<br />
Mr. Rohime Shafie<br />
President and Chief Operating Officer of <strong>Honda</strong> <strong>Malaysia</strong><br />
03
our newest dream<br />
Passion • Quality • Challenge • The theme words for <strong>Honda</strong> <strong>Malaysia</strong>'s Tech<br />
Challenge 2009 – held on 15 August 2009 at its Training Centre, located in <strong>Honda</strong><br />
<strong>Malaysia</strong>'s Pegoh assembly plant in Malacca – are also the three qualities that<br />
every <strong>Honda</strong> associate need when providing the ultimate in customer satisfaction.<br />
04<br />
TECH CHALLENGE is a standing<br />
testimony to <strong>Honda</strong> <strong>Malaysia</strong>’s<br />
continued efforts to boost customers’<br />
satisfaction levels and live up to <strong>Honda</strong>’s<br />
core purpose.<br />
Aimed at creating joys by motivation,<br />
the Tech Challenge competition hopes<br />
to deliver greater<br />
enjoyment to the<br />
customer (The Joy of<br />
Buying) and fill <strong>Honda</strong><br />
associates with the<br />
pride and readiness to<br />
by Motivation<br />
serve customers with<br />
high-quality sales and after-sales<br />
service (The Joy of Selling). Armed<br />
with this pride and readiness, <strong>Honda</strong><br />
<strong>Malaysia</strong> associates will then be<br />
motivated to improve their skills and<br />
knowledge further (The Joy of Creating).<br />
As the joy in anything can only<br />
be achieved with teamwork, Tech<br />
Challenge is designed to inculcate<br />
quality professionalism through passion<br />
and the spirit of challenge. Contestants<br />
who reach the finals, come together to<br />
pit their skills and knowledge against<br />
each other, and do so according to<br />
<strong>Honda</strong> <strong>Malaysia</strong>’s standard guidelines.<br />
The challenge was introduced in<br />
2006 and since then, many lessons<br />
have been learnt from this competitive<br />
event. It aimed to improve the skills and<br />
knowledge of <strong>Honda</strong> dealers' service<br />
technicians, and has developed year<br />
after year to include more categories.<br />
In 2006, Tech Challenge began<br />
with only Technician/Foreman. But in<br />
2007, the competition grew to include<br />
Service Advisor and Parts Controller<br />
category, followed by the introduction<br />
of Body & Paint Repair Technician<br />
category a year later.<br />
This year however, new challenges<br />
were added to complete the customers’<br />
total ownership experience at all<br />
authorised <strong>Honda</strong> dealers. Categories<br />
for Sales Advisor and Customer<br />
Relations Executive were introduced for<br />
the first time, while the Parts Controller<br />
category was expanded to encompass<br />
inventory control as well.<br />
The contests are held in stages. The<br />
first stage, in-house selection, involves<br />
the conducting of tests by dealership<br />
service and sales managers before<br />
contestants are chosen to qualify for<br />
the regional challenge. Virtually all<br />
categories of the competition adopt<br />
this criteria with the exception of the<br />
Customer Relations Executive and<br />
Parts Controller categories, where<br />
participants are nominated by<br />
Service Managers.<br />
From the initial stage of over 1600<br />
dealers’ personnel, only a handful of 36<br />
are shortlisted to represent their<br />
regions, namely North, South, Central,<br />
East Coast and East <strong>Malaysia</strong> to<br />
compete in the Final Contest held on 15<br />
August 2009 at the <strong>Honda</strong> <strong>Malaysia</strong><br />
Training Centre in Malacca.<br />
In the true spirit of challenge, all<br />
finalists gathered as early as 7.30am<br />
on the day of the finals to register and<br />
receive a briefing from the chief judges<br />
for each category. Following a quick<br />
introduction, <strong>Honda</strong> <strong>Malaysia</strong> Managing<br />
Director and Chief Executive Officer Mr.<br />
Toru Takahashi proceeded to launch the<br />
event. The look of anticipation could be<br />
seen on the faces of all finalists. Those<br />
new to the challenge were extremely<br />
nervous while those who had competed<br />
before, were brimming with determination<br />
and confidence.
Categories of Tech Challenge 2009 Competition<br />
TECHNICIAN / FOREMAN<br />
Technicians and foremen are tested in two areas for the competition: Workbench and Shop Floor. For the workbench contest,<br />
each finalist’s measuring skills are tested not just for accuracy but for consistency as well, while the shop floor exercise sees<br />
finalists demonstrating their competency in diagnosing and troubleshooting<br />
vehicle faults.<br />
WORKBENCH<br />
• Five sets of equipments are allocated to each workbench for every finalist with each test<br />
lasting 15mins. Finalists are judged based on the accuracy and consistency of their<br />
measuring skills.<br />
SHOP FLOOR (DIAGNOSIS)<br />
• Each finalist is provided with a faulty car and worksheet to properly record their<br />
diagnosis/troubleshooting results.<br />
• Finalists must record all concerns, causes and corrective measures on the<br />
worksheet provided.<br />
• All diagnostic steps must be performed in accordance with the official service manual.<br />
The goal is to have a technician/foreman successfully start the car, accompanied by<br />
a proper record of all diagnosis/troubleshooting results.<br />
A Service Advisor needs to be attentive<br />
towards customers’ concern and<br />
exemplify proper scheduling and job<br />
allocation skills.<br />
SERVICE ADVISOR<br />
The competition for Service Advisors is made up of two components. The main component, which is the Standard<br />
Service Transaction (SST) that awards high scores to a finalists for impeccable service offered to customers, and Job<br />
Control Board (JCB), which values superb job assignment nt and time allocation skills.<br />
PARTS CONTROLLER<br />
Accurate measurement skills forms the basis to<br />
proper diagnosing and troubleshooting of vehicles.<br />
For the finals, competing Parts Controllers are tested based on two separate areas: System Practice and Shop Floor practice.<br />
These areas are critical to a dealer's success as its ability to offer quality service often requires efficient spare parts management.<br />
SYSTEM PRACTICE<br />
Proficiency in Inventory Control and Receiving Activities (how incoming stock is managed and stored) form the core of System Practice.<br />
• For this test, a finalist must accurately record all results of completed tasks so as to be able to gauge his or her level of<br />
understanding, ability and overall skills in accordance to <strong>Honda</strong> <strong>Malaysia</strong> Parts Standard Guideline.<br />
SHOP FLOOR PRACTICE<br />
In the shop floor contest, participants are expected to demonstrate their competency in managing<br />
and operating a storage area in four key areas: Rack Preparation, Location Labelling, Outgoing<br />
Activities and handling of Dead Stock. Beginning with Rack Preparation, which is essential to<br />
a dealer’s success since growth of the parts business means expanded storage space, a<br />
well-managed Rack Preparation holds key to meeting a dealer's storage requirement. Next, a<br />
properly labelled storage expedites stock tracking to reduce parts packing time, while<br />
Outgoing Activities ensure proper documentation of all outgoing parts, and the efficient handling of<br />
Dead Stock optimises storage area use.<br />
• All finalists need to complete a practical test with tools/facilities based on work tasks provided.<br />
• Finalists are judged based on their management and operation skills of the storage area<br />
according to the parts standard guidelines and spare parts implementation activities.<br />
our newest dream<br />
JOB CONTROL BOARD<br />
The Job Control Board (JCB) contest focuses primarily on job assignment and time<br />
management skills of Service Advisors.<br />
• A system of scheduling and assigning jobs to appropriate technicians that maximises<br />
productivity and manage workshop capacity.<br />
• Proper plotting of control checkers and skillfully managed job allocation will win the contestant<br />
a stellar performance. All results of completed tasks are displayed on the JCB provided.<br />
STANDARD SERVICE TRANSACTION<br />
The Standard Service Transaction (SST) contest puts the Service Advisor’s customer handling skills<br />
to the test. Not only must he or she adhere to the standard procedure according to the standard<br />
service transaction when attending to customers, incorporating necessary interpersonal skills is also<br />
mandatory to ensure a high-level of customer satisfaction.<br />
• Test consists of Reception, Additional Job Follow-Up and Active Delivery subcategories.<br />
• Contestants must record all customer requests and responses on the worksheet provided.<br />
To be a good Parts Controller, efficient spare parts<br />
management is essential, including a keen eye for defects.<br />
05
our newest dream<br />
Categories of Tech Challenge 2009 Competition<br />
BODY & PAINT TECHNICIANS<br />
The competition provides a platform for Body and Paint Repair<br />
Technicians to exhibit their ability to meticulously refurbish a vehicle’s<br />
body frame and paintwork until it appears as good as brand new.<br />
BODY<br />
• Consists of metal inert gas welding and panel repair with washer welding.<br />
• Finalists are judged on performance, with emphasis on good hammering techniques<br />
and accurate welding procedures. Health and safety protocols are to be followed.<br />
PAINT<br />
• Consists of mixing, feather edging and spraying.<br />
• Finalists are judged on skillful spray techniques and aesthetic results,<br />
with health and safety protocols to be maintained.<br />
Body & Paint Technicians take extra care to ensure that the car's<br />
exterior impresses as well as its engine under the hood.<br />
SALES ADVISOR<br />
The Quality Delivery System (QDS) contest consists of exercises in pre-delivery, delivery and post-delivery processes.<br />
Designed to test a Sales Advisor's knowledge of QDS and customer interaction skills, not only will he or she be judged<br />
according to presentation skills and manner of interaction with customers, but the Sales Advisor must also adhere to the<br />
standard procedures according to the QDS flow when attending to customers and incorporate the necessary<br />
interpersonal skills – all to ensure that a customer has the most enjoyable experience possible.<br />
Every impression counts, that is why Sales Advisors conduct<br />
one final vehicle inspection prior to the arrival of the customer.<br />
PRE-DELIVERY PROCESS<br />
• Test a Sales Advisor’s ability to troubleshoot and ensure that a vehicle is in proper<br />
delivery condition.<br />
• Proper inspection of the vehicle before it is delivered to the customer.<br />
• Preparation of the necessary documents for the customer.<br />
• Conduct a last inspection of the vehicle prior to the customer’s arrival.<br />
DELIVERY PROCESS<br />
• Provide a warm welcome to the customer.<br />
• Explain all necessary documents to the customer.<br />
• Check off all items on the Delivery Check Sheet with the customer.<br />
• Demonstrate the basic features of the vehicle to the customer.<br />
• Introduce the customer to the dealership’s sales and services managers.<br />
POST-DELIVERY PROCESS<br />
• Make a follow-up call to the customer.<br />
• Answer all queries that the customer may have.<br />
• Inform the customer if a subsequent meet-up is required for the<br />
resolving of paperwork matters.<br />
CUSTOMER RELATIONS EXECUTIVE<br />
Through role-play activities and a written test, finalists are assessed on<br />
their ability to accurately record customer requests during appointment<br />
handling and follow-up calls after service or repair, while maintaining good<br />
interpersonal skills at all times. A good system of<br />
follow-up enables dealers<br />
to collect much needed feedback.<br />
ROLE PLAY PRACTICE<br />
• Demonstrate proper SST techniques of serving customers during appointment handling<br />
and follow-up calls after service or repair.<br />
• Record all customer requests and responses using the worksheet provided.<br />
• Maintain good interpersonal skills and a friendly disposition at all times.<br />
WRITTEN TEST<br />
• Determines a contestant’s level of understanding in SST.<br />
An effective Customer Relations Executive remembers all customer<br />
requests and makes follow-up calls to the customer.<br />
06
A CHAT WITH ALL THE WINNERS<br />
our newest dream<br />
Winner of the Technician/<br />
Foreman Category<br />
Yip Weng Kin (Ban Hoe Seng Sdn Bhd)<br />
“I was quite lucky. I managed to get the car fired<br />
up. It had a blown fuse and a relay problem.<br />
However, I did my best and this competition has<br />
taught me a lot more, especially in terms of<br />
processes that we (<strong>Honda</strong> Associates) should<br />
follow. Frankly, I was expecting to come in third<br />
and never expected to win in this category.”<br />
Winner of the<br />
Parts Controller Category<br />
Tay Yew Keat (Magna Speed Sdn Bhd)<br />
“This was my first time (participating in Tech<br />
Challenge) and I didn’t know what to expect so I<br />
just tried my best. The exercises were challenging<br />
but I managed to pull through.”<br />
Winner of the<br />
Service Advisor Category<br />
Mohd Nor Khusairi Bin Jemangin @ Jemain<br />
(Sutera Auto Sdn Bhd)<br />
“I am very grateful. I never expected to win. After<br />
participating in Tech Challenge two years ago and<br />
finishing fifth, I was expecting to do better this time<br />
around. The tests were without a doubt quite<br />
difficult but I managed to keep my cool and<br />
complete all tasks given to me.”<br />
Winner of the<br />
Paint Repair Category<br />
Chan Yew Wah (Roda BB Motor Sdn Bhd)<br />
“When I came here for Tech Challenge, I had no<br />
expectations. I just wanted to learn as much as I<br />
could. I was very lucky to have finished first as I<br />
committed the least mistakes.”<br />
Tech Challenge 2009<br />
Final Results<br />
TECHNICIAN/FOREMAN<br />
Champion: Yip Weng Kin<br />
Dealer: Ban Hoe Seng Sdn Bhd<br />
1st Runner-Up: Hiew Kim Dat<br />
Dealer: Peringgit Sri Auto Services<br />
Sdn Bhd<br />
2nd Runner-Up: Lim Choon Ping<br />
Dealer: Lee Motors Alor Setar (Car Div)<br />
Sdn Bhd (Sg. Petani)<br />
SERVICE ADVISOR<br />
Champion: Mohd Nor Khusairi<br />
Bin Jemangin @ Jemain<br />
Dealer: Sutera Auto Sdn Bhd<br />
1st Runner-Up: Wong Siau Tong<br />
Dealer: Kah Motor Co. Sdn Bhd<br />
(Chan Sow Lin)<br />
2nd Runner-Up: Chai Kian Chiang<br />
Dealer: Jimisar Corporation Sdn Bhd<br />
PARTS CONTROLLER<br />
Champion: Tay Yew Keat<br />
Dealer: Magna Speed Sdn Bhd<br />
1st Runner-Up: Hasanah Bte Mohd Shah<br />
Dealer: Syarikat Tan Eng Ann Sdn Bhd<br />
2nd Runner-Up: Wong Sim Ee<br />
Dealer: New Era Sales (M) Sdn Bhd<br />
Winner of the<br />
Body Repair Category<br />
Winner of the<br />
Sales Advisor Category<br />
BODY REPAIR<br />
Champion: Hoo Ching Han<br />
Dealer: USJ Car Express Sdn Bhd<br />
Hoo Ching Han (USJ Car Express Sdn Bhd)<br />
“I won a consolation prize last year. However this<br />
year, I felt more confident and kept calm throughout<br />
the challenge. I came here expecting to win,<br />
and did exactly just that. The most difficult of all<br />
was the lack of time. A lot could have been done<br />
with more time.”<br />
Winner of the Customer<br />
Relations Executive Category<br />
Khoo Shan Meng<br />
(Peringgit Sri Motor Sdn Bhd)<br />
“It was a challenging event and a long process,<br />
no doubt. Although it wasn’t as easy as I<br />
expected, the materials that <strong>Honda</strong> provided<br />
were especially useful for the competition. With<br />
ever-growing customer expectations, the<br />
(<strong>Honda</strong> <strong>Malaysia</strong>) standard guidelines help make<br />
it easier to satisfy customers.”<br />
V. Sri Visagan (MH Prestige Auto Sdn Bhd)<br />
“I am extremely happy and grateful for this<br />
recognition. I owe this achievement to my<br />
parents, my boss and manager as they<br />
gave me the encouragement to participate<br />
in Tech Challenge.”<br />
PAINT REPAIR<br />
Champion: Chan Yew Wah<br />
Dealer: Roda BB Motor Sdn Bhd<br />
SALES ADVISOR<br />
Champion: Khoo Shan Meng<br />
Dealer: Peringgit Sri Motor Sdn Bhd<br />
1st Runner-Up: Yee Chin Hong<br />
Dealer: Yong Ming Motor Sdn Bhd<br />
2nd Runner-Up: Tan Chin Hooi<br />
Dealer: Formula Venture Sdn Bhd<br />
CUSTOMER RELATIONS EXECUTIVE<br />
Champion: V. Sri Visagan<br />
Dealer: MH Prestige Auto Sdn Bhd<br />
1st Runner-Up: Wan Nor Hafiza Binti<br />
Wan Mukhtar<br />
Dealer: Syarikat Tan Eng Ann Sdn Bhd<br />
2nd Runner-Up: Teoh Poh Suan<br />
Dealer: Motoria Sdn Bhd<br />
07
The<br />
Sisters<br />
The Ooi sisters share the same workplace, go on<br />
shopping trips and watch films on weekends<br />
together, and even drive the same brand of car.<br />
<strong>Honda</strong><br />
NAME<br />
AGE<br />
HOME<br />
OCCUPATION<br />
CURRENT OWNERSHIP<br />
Ooi Wan Nee (Wenny)<br />
30<br />
Butterworth, Penang<br />
Marketing Manager<br />
2007 <strong>Honda</strong> CR-V<br />
NAME<br />
AGE<br />
HOME<br />
OCCUPATION<br />
CURRENT OWNERSHIP<br />
Ooi Yin Lu (Yin)<br />
26<br />
Butterworth, Penang<br />
Finance Manager<br />
2004 <strong>Honda</strong> Accord<br />
08
Sisters, Wenny (left) and Yin (right) don't just work together, they unwind together<br />
too! Here, pictured ready to order a meal after a fun day of shopping.<br />
PENANGITE SIBLINGS Ooi Yin Lu (Yin), 26 and Ooi Wan Nee<br />
(Wenny), 30, have a relationship that goes beyond sisterhood,<br />
and instead have one normally shared between best friends.<br />
Beneath their distinct personalities and physical appearances<br />
however, they reveal a likeness when it comes to their career,<br />
interests, experiences and of course, their choice of rides.<br />
Yin was the first to arrive for the morning interview, arriving<br />
in her car, a <strong>Honda</strong> Accord. She doesn't appear to fit the<br />
regular description of someone who would drive an Accord<br />
because the car is clearly too large for her. It isn’t new but<br />
looked clean and well maintained. As she positions her car<br />
into the parking spot in front of the office at Formula Venture,<br />
she struggles to look over the car’s bonnet to get a perfect fit.<br />
Stepping out of her car, she wore make-up and clothes that fit<br />
a personality going for a TV appearance rather than a typical<br />
day at the office – no trace of the colourless and stereotypical<br />
images of a finance manager. Smiling as she greeted us, it was<br />
quite obvious that she has an outgoing disposition, a person<br />
quite comfortable with meeting new people for the first time.<br />
Wenny arrived about ten minutes later and if she didn’t<br />
introduce herself, we wouldn’t have guessed that she is<br />
Yin’s older sister. She has different facial features, and was<br />
taller and more reserved. It took Wenny a while to warm up<br />
to us as she patiently took her place beside Yin and smiled<br />
as Yin continued with the conversation with animated<br />
expressions and gestures. After a few moments, Wenny<br />
joined in on the conversation and as a result, the interview<br />
session grew livelier and introduced a deeper perspective into<br />
their story.<br />
Sharing the same workplace is no coincidence. They work<br />
at Airmas, a property development company in Butterworth.<br />
Their father has been with the company for a while now and they<br />
both started work at the company not long after graduating<br />
from Melbourne, Australia. Interestingly, the <strong>Honda</strong>s they drive<br />
both carry registration numbers that may not have been<br />
picked by chance. “One of the cars has a number that<br />
signifies health and prosperity while the other carries a number<br />
that matches the number of our home,” said Yin, a business<br />
accounting graduate of Monash University.<br />
According to them, the relationship with their father at<br />
work is strictly professional – they reiterate the fact that they<br />
get no favours or special privileges (the girls even have to don<br />
the company’s pinstripe blazers for work, just like all other<br />
frontline staff). “We call him dad at work but we never forget<br />
that he’s also the boss,” said Wenny, an international business<br />
graduate of Deakin University who holds the position of<br />
marketing manager at Airmas.<br />
The sisters may hold different job positions but we found<br />
out even that doesn’t stop them from being together when it<br />
comes to discharging their duties. They drive to Kuala Lumpur<br />
frequently for work and leisure. Part of their work requires<br />
them to travel to the nation’s capital at least once a month,<br />
giving them the opportunity to mix business with pleasureas<br />
they get to catch up with many of their friends there.<br />
“We try to go down to KL as often as we can because most<br />
of our friends are there,” said Wenny. As the materials for her<br />
company’s showhouses are in Kuala Lumpur, they schedule<br />
business trips normally on a weekday. “Weekends are for<br />
friends,” added Yin with a cheeky grin. And when it comes to<br />
travelling, they use far away excursions to do their shopping.<br />
Wenny (right) and Yin (middle) like what they hear<br />
about the latest <strong>Honda</strong> Accord 2.0 VTi-L from Sales<br />
Manager Mr. Ooi Wei Ming (left).<br />
09
eakthrough<br />
Great for Drivers, Even<br />
Better for the Environment!<br />
Who says you can’t have power and still be environmentally friendly at the same time? With the<br />
i-VTEC (“i” for intelligent), you can! By combining Variable Timing Control (VTC) technology with<br />
<strong>Honda</strong>’s renowned VTEC engine, <strong>Honda</strong> makes it possible to enjoy an ideal balance of impressive<br />
horsepower and high torque with outstanding fuel economy and low emissions. Simply put, you’ll<br />
love the i-VTEC and so will Mother Nature!<br />
i-VTEC Core Components<br />
Air Flow Meter,<br />
Linear Air Flow<br />
& MAP Sensors<br />
Functioning as a unit, the<br />
air flow meter, linear air<br />
flow and MAP (Manifold<br />
Absolute Pressure) sensors<br />
work together in tandem to<br />
maintain maximum airflow<br />
ratio, which contributes<br />
significantly to optimise<br />
combustion efficiency and<br />
deliver world class clean<br />
emission performance.<br />
Drive-By-Wire (DBW)<br />
This electronic throttle control<br />
ensures optimum control by<br />
operating based on the information<br />
it obtains from a sensor once<br />
the gas pedal is stepped on.<br />
1.8-litre i-VTEC Engine<br />
Piston (Oil Rings, Piston Skirts,<br />
Plateau Honing, Piston Oil Jets)<br />
To minimise friction in the pistons for maximum<br />
performance, <strong>Honda</strong> uses aluminum die-cast<br />
pistons, ion-plated piston rings, low-friction<br />
molydebenum coated piston skirts (a world’s first)<br />
and plateau honing of cylinder walls to create a<br />
smoother surface. Piston oil jets are also<br />
incorporated to lubricate pistons efficiently for<br />
powerful torque even during cruising.<br />
Aluminium Lower Block<br />
& Rocker Arms<br />
The use of aluminum for the engine’s lower<br />
block construction as well as rocker arms<br />
provides for better rigidity and a more<br />
compact and lightweight engine design.<br />
This translates to better fuel-efficiency and<br />
quieter engine performance.<br />
12
eakthrough<br />
A Powerful<br />
Evolution<br />
Even before the debut of i-VTEC, <strong>Honda</strong> has been committed to developing fuel-efficient engines since it<br />
entered the automobile industry in 1963. From the unveiling of the CVCC in 1972 – the first engine in the<br />
world to comply with the 1970 U.S. Clean Air Act emissions regulations – to the legendary VTEC that proved<br />
a single internal combustion engine could offer both greater fuel-efficiency and power, and most recently the<br />
revolutionary i-VTEC, which delivers world-leading efficiency, low emissions and impressive performance,<br />
it’s no wonder <strong>Honda</strong> cars have always been and continue to be a pleasure to drive.<br />
Before i-VTEC, there<br />
were CVCC and VTEC.<br />
On its unending quest to<br />
develop the perfect<br />
engine, <strong>Honda</strong> has over<br />
the decades introduced<br />
innovation after innovation,<br />
each revolutionising the<br />
way we drive. The CVCC<br />
marked <strong>Honda</strong>’s first<br />
breakthrough in engine<br />
design, followed by the<br />
truly inspiring VTEC.<br />
From VTEC was born<br />
i-VTEC, the next leap<br />
forward that reaffirms<br />
<strong>Honda</strong>’s position as a<br />
global leader in automotive<br />
technology. Here, we<br />
trace the evolution of<br />
the design of the<br />
<strong>Honda</strong> engine.<br />
1972<br />
CVCC<br />
Using <strong>Honda</strong>’s Low-Emission Engine Method<br />
whereby the engine’s combustion process itself<br />
produces lower emissions – eliminating the need<br />
for a catalytic converter – the Compound Vortex<br />
Controlled Combustion (CVCC) engine delivered<br />
cleaner emissions and excellent fuel economy. In<br />
2007, the CVCC was inducted into Japan’s<br />
Mechanical Engineering Heritage as an important<br />
contribution to the country’s development in the<br />
field of mechanical engineering.<br />
Cars: 1972 Civic CVCC, 1976 Accord<br />
CVCC II 1980<br />
Providing further improvements in combustion efficiency and emission<br />
reductions, a catalytic converter was incorporated into the CVCC design to<br />
create the CVCC II engine.<br />
Cars: 1979 Civic, 1981 Accord, 1981 City, 1983 Civic, 1985 Accord, 1986 City, 1989 Accord<br />
1989<br />
VTEC<br />
Prior to the introduction of the VTEC, cars could only be designed to be<br />
either economical (with smaller valve openings) or performance-based<br />
(with larger valve openings) as conventional engines employed the use<br />
of only one cam. The VTEC solved this by utilising two cam profiles: a<br />
lower cam for low and mid speeds, and a higher cam for high speeds,<br />
making it possible for a single car to achieve both efficiency and power.<br />
Cars: 1989 Civic SiR, 1991 Civic, 1993 Accord, 1994 Odyssey, 1996 City, 1997 Accord, 1999 Odyssey,<br />
2000 City, 2000 Stream, 2001 Jazz<br />
3-Stage VTEC<br />
1991<br />
Improving fuel consumption further with a lean burn, the highly productive<br />
3-Stage VTEC uses swirling to promote more efficient air-and-fuel<br />
mixing in the engine chambers. During low engine speeds, airflow is<br />
restricted by deactivating one of the two intake valves, while at medium<br />
and high-speed range, Practical Valve Timing Lift triggers operation of<br />
both valves to open fully for maximum airflow.<br />
Cars: 1991 Civic<br />
14
eakthrough<br />
The Next<br />
Breakthrough<br />
The turn of the 21st century signalled <strong>Honda</strong>’s next breakthrough in the evolution of VTEC technology with<br />
the introduction of the i-VTEC engine. This sparked the development of the i-VTEC Injection System and<br />
3-Stage i-VTEC with IMA hybrid system, eventually culminating with the launch of the first* V6 engine in the<br />
world to feature three stages of cylinder deactivation – the i-VTEC with VCM. Proving once again that with<br />
dreams and passion as its fuel, there is no challenge too big for <strong>Honda</strong>.<br />
2006 1.8-litre i-VTEC Engine<br />
<strong>Honda</strong> proves that an engine can be powerful, fuel-<br />
efficient and clean running at the same time with the<br />
i-VTEC ("i" for intelligent). By combining the ability of the<br />
VTEC to electronically switch valve timing and valve lift to<br />
match low and high-speed range, with Variable Timing<br />
Control (VTC) technology that provides continuous phase<br />
control of the intake valve according to engine load<br />
rotation, the i-VTEC creates the ideal balance of high<br />
power, fuel economy and effective emission control.<br />
In addition, i-VTEC engines are rotated 180º from traditional<br />
<strong>Honda</strong> engine layouts, bringing the exhaust manifold closer to<br />
the catalyst for reduced emissions at start-up.<br />
Cars: 2003 Odyssey, 2006 Stream, 2006 CR-V, 2006 Civic, 2008 Jazz, 2008 City<br />
i-VTEC<br />
2003<br />
i-VTEC I<br />
<strong>Honda</strong>’s newly developed centre<br />
injection system that boasts fuelefficiency,<br />
clean emissions and high<br />
output, the i-VTEC I (“I” for injection)<br />
with its amazing air-fuel ratio of 65:1<br />
delivers ultra-clean combustion and<br />
consumes far less fuel than conventional<br />
direct injection engines with a 40:1<br />
air-fuel ratio.<br />
Cars: 2003 Stream Absolute<br />
2006<br />
2005<br />
2007<br />
3-Stage i-VTEC + IMA<br />
The latest hybrid system from <strong>Honda</strong>,<br />
the 3-Stage i-VTEC engine offers three<br />
stages of valve timing (low rpm, high<br />
rpm and cylinder idle mode) depending<br />
on driving conditions to provide both<br />
responsive driving and impressive fuelefficiency.<br />
Its IMA (Integrated Motor<br />
Assist) system, which reuses energy<br />
captured during braking to aid acceleration<br />
and other times of heavy engine load, has<br />
also been made more compact and efficient.<br />
Cars: 2006 Civic Hybrid<br />
i-VTEC + VCM<br />
Adding a luxurious touch to classleading<br />
fuel economy and environmental<br />
performance, there’s only one place<br />
you’ll find the world's first* V6 engine<br />
with a 3-stage cylinder deactivation – the<br />
top-of-the-line 3.5-litre i-VTEC Accord.<br />
Featuring <strong>Honda</strong>’s Variable Cylinder<br />
Management (VCM) fuel-saving technology,<br />
it empowers the engine to switch between<br />
three, four and six-cylinder combustion for<br />
fuel conservation during cruising and power<br />
on demand.<br />
* As of 2007.<br />
Cars: 2008 3.5-litre V6 Accord<br />
15
Also, instead of fielding two cars as in previous races, this year saw HMRT field only #27,<br />
a <strong>Honda</strong> Civic Type R, in the Class A2 category.<br />
optimised at two sessions, the first as an introduction for new members, while the second enhanced<br />
synchronisation within the team.<br />
16<br />
Class A2 at the recent Merdeka Millennium Endurance (MME)<br />
race on 8 August 2009 – the team’s most impressive result<br />
Hard work and strong determination paid off for the <strong>Honda</strong><br />
<strong>Malaysia</strong> Racing Team (HMRT) who grabbed second place in<br />
since it began fielding an all-<strong>Malaysia</strong>n team in 2008.<br />
commemorate <strong>Malaysia</strong>’s Independence Day – horsepower counts for little if<br />
there is no synergy between man (human capital) and machine (race car).<br />
This year’s MME proved more challenging than previous years due to a splitting of race categories for the first time with<br />
Classes O and A participating in the main race, while Classes B and C were moved into a separate race called the Sepang<br />
1,000km Race, held before the main event. Following the split, Class A was further divided into two subcategories: Class A1<br />
for two-seater cars and Class A2 for four-seater cars, increasing the number of participants as a whole. Only Class O<br />
remained unchanged.<br />
As if a revamp of categories wasn’t enough, a new Head and Neck Restraint System (HANS) used to safeguard drivers’<br />
lives was also introduced in this year’s race. This not only meant a redesign of seats to accommodate the device, but<br />
also precious seconds during a race would be lost as more time is needed for a race driver to exit the vehicle.<br />
HMRT also implemented its own set of initiatives before this year’s race. First, only 14 of the HMRT’s 26<br />
members were new while returning members would share their experience with newcomers. Plus, two<br />
new positions were added to the team: the Pit Crew Coordinator, and Communications Set Controller,<br />
creating more specialised responsibilities. Thirdly, the number of shakedowns for the HMRT was<br />
such as the Merdeka Millennium Endurance (MME) race –<br />
held yearly since 2000 at the Sepang International Circuit to<br />
full potential of its associates, make it truly unique in the<br />
world of <strong>motor</strong> <strong>sports</strong>. For a gruelling 12-hour endurance race<br />
Racing flows through the veins of <strong>Honda</strong>’s existence. This<br />
passion, together with <strong>Honda</strong>’s philosophy of harnessing the<br />
<strong>motor</strong> <strong>sports</strong>
<strong>motor</strong> <strong>sports</strong><br />
RACING CREW<br />
Team Manager<br />
Loh CW<br />
• Develop race day plan, enforce timings, plan fuel stops,<br />
oil change and tyre change.<br />
• Instruct crews and communicate with drivers.<br />
• Motivate team spirit.<br />
Drivers<br />
Eddie Lew, Aaron Lim, Rueben Wong<br />
“It’s easier to focus when it comes to one car,” said HMRT Team<br />
Manager C.W. Loh. “This is part of the key learning that we (HMRT)<br />
had last year. We have reverted back to synchronising an all-local<br />
team on one car, to re-learn the whole process and fine tune the<br />
organisation before expanding again,” he added.<br />
Despite the difficulties adapting to changes in race regulations,<br />
HMRT is no stranger to challenges, which is why Team Principal, Toru<br />
Takahashi, expressed strong confidence in the team before the race<br />
began,“I believe HMRT will continue to stand proud with their high<br />
strength of mind and do their best in the race.”<br />
With the team’s motto for the 2009 MME race as Rising to the<br />
Challenge, there’s no denying that HMRT surpassed all expectations<br />
this year, capturing its best result yet – second place in Class A2 –<br />
within just two years of having gone all-local.<br />
Growing from a team under the complete guidance and supervision<br />
of the MUGEN team from Japan during its first MME, to becoming a<br />
100 percent <strong>Malaysia</strong>n team last year, Mr. Takahashi said, “This is<br />
the ultimate objective of HMRT – to train and build up the skills of<br />
local talents to thrive in the <strong>motor</strong><strong>sports</strong> and automotive arena.”<br />
<strong>Honda</strong> <strong>Malaysia</strong>’s participation in the MME for seven years has been<br />
a driving force behind promoting The Challenging Spirit amongst its<br />
associates, helping them to realise their full potential. By exposing<br />
<strong>Honda</strong> <strong>Malaysia</strong> associates to the rigorous demands of an<br />
international race such as MME, it improves their operational<br />
autonomy and strengthens core work values that channel to better<br />
work ethics and more efficient practices.<br />
QUALIFYING ROUND<br />
With the three drivers consistently clocking an average 2mins<br />
25secs as the team’s best time Car #27 managed to qualify top of<br />
Class A2, ahead of the other 19 cars that entered in the same<br />
category. This allowed HMRT to be placed in 17th position, behind<br />
the class A1 pole sitter. All three HMRT drivers were looking forward<br />
to performing well come Race Day.<br />
Eddie Lew Kar Wai<br />
Date of Birth: 8.5.1979<br />
Birth Place: Johor Bahru<br />
Chief Mechanic<br />
Engine Mechanic<br />
Mechanics<br />
Chief Tyre Man<br />
Tyre Men<br />
M Nurzaidi Abdul Musid<br />
Azhar Ahmad,<br />
Borhan Selamat, Mohd Soib Omar<br />
• Stand by new tyres during pit stop.<br />
• Measure tyre temperature and pressure during pit stops.<br />
Chief Fuel Man<br />
Fuel Men<br />
Aaron Lim<br />
Date of Birth: 22.6.1985<br />
Birth Place: Petaling Jaya<br />
M Faizul M. Ghazali<br />
Rueben Wong<br />
Date of Birth: 24.12.1979<br />
Birth Place: Kuala Lumpur<br />
• Set-up, maintain and repair race car.<br />
• Change tyres, consumables and parts during pit stops.<br />
Crew Assistant Coordinator<br />
Irwan Abd Hamid<br />
Thayalakumaran<br />
Mohd Norhafiz Amat, Zulkifli Ismail,<br />
Norazlan Mohammad, Azuan Idris,<br />
Adrishah Jaafar<br />
Rosidan Haron<br />
• Enforce crew attendance, discipline and time awareness.<br />
• Alert pit crew to stand-by.<br />
• Motivate team and supporters.<br />
Fairiz Haidad, Affendi Ahmat,<br />
Abdul Akram Shahuddin<br />
• Ensure sufficient fuel and refuel race car during pit stops<br />
(when instructed).<br />
Seatbelt Changer<br />
Sivasangkaran<br />
• Aid driver entering and leaving race car.<br />
• Communicate with driver during standby.<br />
Pit Wall Crew<br />
M Khairulnizam Ramat<br />
Mohd Zamri Mohd Din, Ajunidah May Zin<br />
Shaiful Mazlan, Khartena Yaakop<br />
• Measure and record lap times, communicate with driver<br />
and update time info.<br />
• Verify lap time accuracy, monitor fuel and driving time limit.<br />
Communication Set Controller<br />
Jafni<br />
• Ensure all communication devices are in working order.<br />
Chief Hospitality<br />
Hospitality<br />
Sulakiah Haron<br />
Khartena B. Yaakop<br />
• Set up F&B venues and prepare refreshments.<br />
• Expedite meal times and stand-by first aid supplies.<br />
17
<strong>motor</strong> <strong>sports</strong><br />
A ROARING START (MORNING)<br />
8am – 9.15am - HMRT's buzzing around the pit, preparing for the race, with<br />
technicians and tyre men doing last minute checks, while mechanics rehearse<br />
refuelling. Most skip breakfast, too excited (and busy) to eat, preparing for the<br />
rigorous 12-hour race ahead. Meanwhile, LCD screens are installed so the crew can<br />
track the race from every angle.<br />
10am - After a team-wide pep talk, HMRT's manager and MUGEN engineers brief<br />
the drivers, before the all-important first engine start-up of the day. Engineers<br />
monitor RPMs and temperature, check brakes and recalculate fuel levels,<br />
repeating the start-up several times, until everything's perfect. #27 leaves the<br />
pit just in time for photo ops with the drivers, team and race queens.<br />
11.30am - Race Day kicks off as #27's Rueben Wong seizes the Class lead,<br />
resisting strong challenges from rival cars at the very first corner.<br />
11.45am – 12pm - Competition heats up, as rivals repeatedly challenge<br />
Rueben's position. Pit crew and engineers scramble to analyse incoming<br />
data before the all-important first pit stop. With the driving intense, the safety<br />
car is deployed after several cars crash, and amid the chaos, #27 drops to<br />
fourth place.<br />
18
SURGING AHEAD (AFTERNOON)<br />
12.30pm - The all-important first<br />
pit stop, at lap 25, finishes in a<br />
46-second flash. Rueben jumps<br />
out as they refuel and change tyres,<br />
and HMRT's second driver, Eddie<br />
Lew, jumps in as #27 tears out of<br />
the pit.<br />
1pm - Pushing ahead, Eddie<br />
snatches the lead! With #27<br />
running smoothly and looking in<br />
great shape, team members are<br />
upbeat. Go HMRT!<br />
2.54pm - This is the most<br />
punishing point of the 12-hour<br />
race, as fatigue seeps in.<br />
Coupled with scorching 40ºC<br />
weather, inside the pit's like an<br />
oven, and conditions are even worse for drivers.<br />
6.24pm - The weather cools as #27 takes a brief stop and refuels. By<br />
this time, the HMRT is moving like clockwork. With no malfunctions,<br />
#27's running well.<br />
PUSHING<br />
ON (NIGHT)<br />
7.30pm – 7.34pm - Entering<br />
the night leg, the crew takes<br />
extra precautions prepping the<br />
pit for further stops, as lights<br />
are fully activated. #27 pulls<br />
into the pit, the ability of the HMRT to smoothly handle night<br />
stops speaks volumes to their proficiency.<br />
10.13pm - Only 19mins since #27's last pit stop, some HMRT<br />
members are catching a breather, gathering around Chief Mechanic<br />
Irwan Abdul Hamid for a quick debrief of the previous stop, when<br />
suddenly HMRT engineers are calling out to the pit crew. #27 drives<br />
right into the service bay and is hoisted up.<br />
10.15pm - As the crew buzzes around #27, the driver reports faulty<br />
brakes as mechanics make furious repairs bleeding the brakes, while<br />
onlookers watch the TV screens, waiting to see if anyone overtakes<br />
HMRT. Just 7mins later, #27 roars out of the pit, propelled by sheer<br />
determination.<br />
10.50pm - Eddie Lew smashes HMRT<br />
records clocking 2mins 26.929secs,<br />
2mins 26.827secs and 2mins<br />
26.637secs laps late in the race.<br />
THE FINAL PUSH<br />
11.04pm - The mood in<br />
the pit's anxious as #27<br />
makes its final stop.<br />
HMRT can’t afford any<br />
mistakes from here out, or<br />
risk losing its hard-fought<br />
dominance at second<br />
place in Class A.<br />
11.20pm - Eddie goes all-out and keeps narrowing the gap with the<br />
first-place, clocking another 2mins 26sec lap very late in the race, but<br />
unfortunately time's running short. At 11.30pm sharp, Eddie and<br />
HMRT take second place in Class A2, just seconds behind the leader.<br />
12am - The HMRT was presented with second place accolades.<br />
Although the team failed to win first position, their challenging spirit<br />
empowered them to achieve their best result yet. Congratulations<br />
HMRT!<br />
<strong>motor</strong> <strong>sports</strong><br />
TEAM PRINCIPAL / HONDA MALAYSIA MANAGING<br />
DIRECTOR AND CHIEF EXECUTIVE OFFICER TORU<br />
TAKAHASHI<br />
“The team has shown an exemplary dedication and<br />
teamwork to overcome all obstacles during the arduous<br />
12-hour race. This is a true display of Our Challenging Spirit.<br />
We are sure the team has learnt greatly from this year’s race<br />
and hope that they will transfer their experience and<br />
knowledge to infuse the elements of continuous<br />
improvement in any future initiative.”<br />
WE TALK TO THE TEAM<br />
Team Manager<br />
C.W. Loh<br />
“We had an extremely good race today,<br />
except for the beginning of the race<br />
where the car seemed unstable.<br />
“But after the first pit stop, everything<br />
went as scheduled again. And for the<br />
entire time, the lap times were<br />
consistent while the pit stops were<br />
quick to make us competitive.<br />
“However, about one hour before the race ended, the car<br />
developed brake problems. It was unfortunate as this meant<br />
that we lost some 10 minutes. By the time we got back in, it<br />
wouldn’t have made a difference. All the driver, had to do was<br />
to go flat-out till the end.<br />
“Besides that, the race went perfectly. The team worked well,<br />
the confidence levels were high. They wanted the victory.”<br />
“We carried out 10 pit stops throughout the race, each<br />
stint between pit stops took an average of 70 to 75<br />
minutes. And to maximise our stops, we changed drivers,<br />
refuelled and changed tyres all at one go.”<br />
Engine Mechanic<br />
D. Thayalakumaran<br />
“The engine had been exceptional<br />
throughout the race. We didn’t have<br />
any concerns whatsoever for both<br />
the engine and the 6-speed manual<br />
gearbox.<br />
“It was the same engine as in last<br />
year’s race. It was the K20A Type R<br />
engine.<br />
“The overheating of the brakes was the only thing that<br />
happened to the car.”<br />
Chief Tyreman<br />
M. Nurzaidi Abdul Musid<br />
“The tyres are very important in an<br />
endurance like this. First of all, we<br />
have to know the tyres to be used in<br />
advance.<br />
“Everytime the tyres come off, we<br />
need to clean the tyres of brake dust<br />
and soot, take a temperature reading<br />
for data purposes, before getting the<br />
tyres replaced.<br />
19
20<br />
What’s<br />
on <strong>Honda</strong><br />
For more news visit<br />
www.honda.com.my today!<br />
01<br />
Come 1 September 2009, RON95 petrol will be the new standard<br />
fuel at the fuel pump, priced at RM1.75 per litre. This government<br />
initiative marks the phasing out of RON92 all together and the<br />
removal of subsidies for RON97, positioning it as a premium fuel.<br />
While many wonder if the use of RON95 petrol will<br />
adversely affect their cars, <strong>Honda</strong> owners can rest assured<br />
knowing that there will be no compromise on their vehicle’s<br />
performance and efficiency as RON95 petrol exceeds the<br />
minimum RON requirements (of 91) for virtually all <strong>Honda</strong><br />
models**. This ensures <strong>Honda</strong> drivers enjoy the same level of<br />
power and efficiency that they’ve grown to love.<br />
For those unfamiliar with the term, RON is short for Research<br />
Octane Number, the measure of a fuel’s ability to resist igniting<br />
prematurely inside the combustion chamber before the spark plug<br />
fires. This self-igniting condition is known as engine knocking and<br />
over time, can potentially damage the engine.<br />
In addition to most <strong>Honda</strong> cars having a low RON requirement,<br />
<strong>Honda</strong> owners can also take delight in knowing that their cars<br />
02<br />
RON95 is ‘A-OK’ for<br />
<strong>Honda</strong> Cars!<br />
come equipped with Knock Sensors. Upon detection of engine<br />
knocking, these sensors automatically signal engine operation to<br />
retard ignition timing. This eliminates the knocking but may result<br />
in some loss of power.<br />
Although the RON rating has been in use for quite some time,<br />
many drivers are still unaware that using petrol with the highest<br />
octane levels isn’t necessarily the best choice for a car as the<br />
appropriate RON count for an engine depends on its compression<br />
ratio – the higher the ratio, the higher the RON that’s needed.<br />
Also, contrary to popular belief, mixing of fuel with different<br />
RON values poses no danger of damaging an engine as long as<br />
minimum RON requirements are met. However, as most petrol<br />
companies include additives in their fuel, mixing different brands<br />
may not ensure a vehicle’s optimum performance.<br />
** For the Civic Type R, the use of RON97 fuel is recommended for optimum performance as<br />
the testing for the Civic Type R was performed with RON100 fuel. Although the Civic Type R<br />
can run on fuel as low as a RON91, the use of one with an octane count of less than 97 will<br />
affect the vehicle’s performance. For owners of older <strong>Honda</strong> vehicles, please refer to the<br />
owner’s manual for minimum RON requirement.<br />
<strong>Honda</strong> surprises<br />
the 10,000th 3rd Generation City owner<br />
Ms. Phua (second from left) receiving her prize from <strong>Honda</strong> <strong>Malaysia</strong> Managing Director and<br />
Chief Executive Officer Mr. Toru Takahashi (second from right), together with representatives<br />
from Sumber Auto Sdn Bhd.<br />
Little did Ms. Phua Bong Chin know, 10,000 was going to be a<br />
lucky number for her. As the 10,000th person to buy the 3rd<br />
Generation City, she was the star of a celebration thrown for her<br />
by <strong>Honda</strong> <strong>Malaysia</strong> at Sumber Auto Sdn Bhd, the dealer where<br />
Ms. Phua purchased her <strong>Honda</strong> from.<br />
Pleasantly surprised, Ms. Phua happily received a token of<br />
appreciation from Mr. Toru Takahashi, Managing Director and<br />
Chief Executive Officer of <strong>Honda</strong> <strong>Malaysia</strong>.<br />
“I've not been lucky in my entire life, not even in lucky draws<br />
and I'm really happy to be the 10,000th City owner," said Ms.<br />
Phua, who was especially delighted that she, together with her<br />
husband, would be going off to a 3-day, 2-night escapade in<br />
serene Pangkor Island, courtesy of <strong>Honda</strong> <strong>Malaysia</strong>.<br />
Mr. Takahashi, on the other hand, was only too happy to be<br />
giving this gift away. As he shared, "<strong>Honda</strong> is pleased to be a well<br />
accepted brand in the country. In response to the overwhelming<br />
support, we constantly innovate ways to show appreciation<br />
towards our customers. This is but a humble initiative for us to<br />
express our gratitude to their support."<br />
Mr. Takahashi certainly had good reason to be thankful. In the<br />
face of a declining market, <strong>Honda</strong> <strong>Malaysia</strong> still managed to<br />
record a growth of about 22% during the first half of 2009. As of<br />
June 2009, <strong>Honda</strong> registered a total sale of 20,479 units. The City<br />
has done exceptionally well with the 10,000th milestone unit<br />
recently crossed, now close to 11,000 units are on the road with<br />
over 4,000 units still on backorder list.<br />
To keep up with this overwhelming demand, the <strong>Honda</strong><br />
<strong>Malaysia</strong> Alor Gajah assembly plant recently increased production<br />
of the City by 20% – running on full capacity with two 10-hour<br />
shifts and occasional runtime during public holidays – to shorten<br />
customer wait time.<br />
Once again <strong>Honda</strong> <strong>Malaysia</strong> would like to thank its customers<br />
for making the City a huge success.
what’s on <strong>Honda</strong><br />
Powering the Racing Dreams of<br />
03 Today’s Youth<br />
In the realm of <strong>motor</strong><strong>sports</strong>, instilling a challenging spirit to<br />
overcome any obstacle and igniting the racing passion of the<br />
next generation are equally as important to <strong>Honda</strong> as striving<br />
to finish first.<br />
And what better way to do both then to give students an<br />
exclusive ‘behind the scene’ sneak peek at how the <strong>Honda</strong><br />
<strong>Malaysia</strong> Racing Team (HMRT) prepared for this year’s<br />
Merdeka Millennium Endurance (MME) race – a gruelling race<br />
that lasts 12 hours.<br />
On 4 August 2009, 40 students and lecturers from The<br />
Otomotif College (TOC) received this rare opportunity. Upon their<br />
arrival at the <strong>Honda</strong> <strong>Malaysia</strong> Alor Gajah assembly plant, HMRT<br />
Assistant Coordinator En. Rosidan Haron welcomed the visitors<br />
by giving them a quick introduction of the HMRT. This was<br />
followed by first-hand accounts of six senior HMRT members<br />
who shared their personal experiences of being in the team.<br />
The highlight of the experience came when the students were<br />
invited to witness how the HMRT conducted checks and<br />
tweaked Race Car 27, <strong>Honda</strong> <strong>Malaysia</strong>’s entry for this year’s<br />
MME race. The students were also shown how a quality <strong>Honda</strong><br />
car is assembled in the plant – from the first parts in the engine<br />
right up to the finishing coat of paint on a car’s chassis.<br />
“One of my dreams was to see how a car assembly plant<br />
functions and the steps taken to build a great car. I also feel very<br />
fortunate to be able to catch a glimpse of the HMRT Race Car 27<br />
and have learnt a lot from my interaction with the HMRT<br />
members,” said 20-year-old student Fernandez Francis Zavier.<br />
When asked about the students’ visit, <strong>Honda</strong> <strong>Malaysia</strong><br />
HMRT Assistant Coordinator En. Rosidan Haron (right)<br />
plays tour guide for a day.<br />
Managing Director and Chief Executive Officer Mr. Toru Takahashi<br />
commented he was delighted to educate and share<br />
knowledge with the young.<br />
Describing the students as a group of energetic and<br />
enthusiastic youths, Mr. Takahashi added that he was glad to<br />
show them the ins and outs of the HMRT and how a <strong>Honda</strong> car<br />
is produced. All in the hope of imparting to these students the<br />
value of excellence in every small detail of work in order to<br />
deliver a product of the highest quality.<br />
“After all, one of these bright young lads may grow up<br />
to be <strong>Malaysia</strong>’s top automotive designer or engineer,”<br />
said Mr. Takahashi.<br />
HMRT Assistant Coordinator En. Rosidan Haron posing for a group shot with students and lecturers from The Otomotif College (TOC).<br />
21
AUTHORISED HONDA DEALERS CONTACT LIST<br />
STATE<br />
COMPANY NAME<br />
SHOWROOM<br />
SERVICE<br />
CENTRE<br />
BODY & PAINT<br />
ADDRESS<br />
SHOWROOM<br />
SERVICE CENTRE<br />
TEL FAX TEL FAX<br />
Angkasa Motor Sdn Bhd 558, Batu 3 1/2, Jalan Ipoh, 51200 Kuala Lumpur 03-6257 0608 03-6257 2915 03-6253 3186 03-6253 3184<br />
Kah Motor Co. Sdn Bhd 32D-1, Block B, Jalan Chan Sow Lin, 55200 Kuala Lumpur 03-9221 0000 03-9221 1009 – –<br />
Kah Motor Co. Body Repair Center Sdn Bhd No. 550-552, Batu 3 1/4, Jalan Ipoh, 51200 Kuala Lumpur – – 03-6259 1120 03-6259 1931<br />
MH Prestige Auto Sdn Bhd 18, Persiaran Dagang, Bandar Sri Damansara, Kepong, 52200 Kuala Lumpur 03-6277 5548 03-6277 5469 03-6277 4569 03-6272 2617<br />
New Era Sales (M) Sdn Bhd 109, Jalan Pudu, 55100 Kuala Lumpur 03-2032 2266 03-2031 8989 03-2032 4423 03-2072 0028<br />
Noblekey (M) Sdn Bhd Wisma W Shalihudin 1, No.5, Jln Perusahaan Kiri, Kaw. Perusahaan Ringan Setapak, 03-4021 2104 03-4025 5116 – 03-4025 5116<br />
53200 Kuala Lumpur<br />
Peringgit Sri Motor Sdn Bhd No. 171, Batu 3 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur 03-7980 0000 03-7981 9482 – –<br />
K U A L A L U M P U R<br />
Sri Utama Auto Sdn Bhd No. 21-23, Jalan Usahawan 5, Setapak Industrial Area, Off Jln Genting Kelang, 03-4024 2266 03-4024 9320 – 03-4022 8776<br />
53200 Kuala Lumpur<br />
Sri Utama BP Sdn Bhd PT 6312, Jalan 2/27A, Wangsa Maju, Mukim Off Setapak, 53300 Kuala Lumpur – – 03-4023 4936 03-4023 7686<br />
The Millennium Auto & Carriage Sdn Bhd 2007, Wisma Mofaz, Jalan Damansara, 60000 Kuala Lumpur 03-7728 1361 03-7727 4180 03-7728 8413 03-7722 4698<br />
Wegro Sdn Bhd Lot 4523 (D), Batu 4 1/2, Jalan Cheras, 56100 Kuala Lumpur 03-9130 2288 03-9131 6611 03-9130 9888 03-9130 9922<br />
Roda BB Motor Sdn Bhd 193 & 195, Jalan Imbi, 55100 Kuala Lumpur 03-2142 5088 03-2141 7125 – –<br />
Lot 7576-B, Batu 4 3/4, Jalan Kelang Lama, 58000 Kuala Lumpur – – 03-7983 3230 03-7983 2985<br />
Lot 2847, Segambut, Kuala Lumpur – – 03-6253 2066 03-6253 2936<br />
Weststar Auto Sdn Bhd 68, Jalan Ampang, 50450 Kuala Lumpur 03-2031 5151 03-2031 2008 – –<br />
111-A, Jalan Ulu Klang, 68000 Ampang, Kuala Lumpur – – 03-4251 6151 03-4257 6813<br />
Kah Motor Co. Sdn Bhd Wisma Kah Motor, 339, Jalan Tuanku Abdul Rahman, 50100 Kuala Lumpur 03-2698 3358 03-2692 9251 – –<br />
Kah Motor Co. Sdn Bhd No. 99, Jalan Maarof, Bangsar Park, 59000 Kuala Lumpur 03-2282 5585 03-2282 5248 – –<br />
Actmar Sdn Bhd Lot 21449, Jln Persiaran Bukit Raja, Bandar Baru Klang, 41150 Klang, Selangor 03-3345 2020 03-3343 2298 – –<br />
Global Amity Sdn Bhd No. 2, 3, 4 & 5, Ground Floor, Jalan SR 1/9, Sek 9, Serdang Raya, 43300 03-8945 9508 03-8945 8953 – –<br />
Seri Kembangan,Selangor<br />
Kosmo Kars Sdn Bhd No. 3, Jalan Pelukis, U1/46, Sec U1, 40150 Shah Alam, Selangor 03-5569 5259 03-5569 9836 03-5569 5259 03-5569 9836<br />
Sumber Auto Edaran Sdn Bhd Lot 1A, Jalan Bersatu 13/4, Seksyen 13, 46200 Petaling Jaya, Selangor 03-7960 2828 03-7955 3773 03-7960 2626 03-7956 7233<br />
Tenaga Setia Resources Sdn Bhd Lot 8229, Jalan 222, 46100 Petaling Jaya, Selangor 03-7957 6611 03-7957 8718 03-7957 8727 03-7957 8990<br />
USJ Car Express Sdn Bhd Lot 792, Persiaran Indah, Taman Perindustrian Subang, 47610 Subang Jaya, Selangor 03-5636 1100 03-5638 9248 03-5632 6809 –<br />
P E R A K S E L A N G O R<br />
Imavest Sdn Bhd No. 52, Jalan Memanda 9, Ampang Point, 68000 Selangor 03-4252 8061 03-4252 8264 – –<br />
No.11 & 12, Lot 378, Jalan Ulu Kelang, 68000 Ampang, Selangor – – 03-4251 3883 03-4257 3883<br />
Kah Motor Co. Sdn Bhd 8 & 9, Jalan Kenari 5, Bandar Puchong Jaya, 47100 Puchong, Selangor 03-8075 5616 03-8075 3640 – –<br />
No. 24, Jalan Serindit 2, Bandar Puchong Jaya, 47100 Puchong, Selangor – – 03-5882 9200 03-5882 6682<br />
Nanyang General Enterprises Sdn Bhd 31, 33 & 35, Jalan Batu Tiga, 41300 Klang, Selangor 03-3342 0272 03-3342 1682 – –<br />
Lot 71 & 72, Jalan Batu 3, 41300 Klang, Selangor – – 03-3341 0049 03-3342 5703<br />
Shared Auto Sdn Bhd 17 &19, Ground Floor, Block 2, Worldwide Business Park, 03-5510 0099 03-5513 0099 – –<br />
Jalan Tinju 13/50, 40675 Shah Alam, Selangor<br />
No. 2, Jalan Saujana, Indah 5, Taman Saujana Indah, 40150 Shah Alam, Selangor – – 03-7845 8837 03-7845 8836<br />
Delima Kinta Sdn Bhd Lot 10853, Batu 2 1/2, Jalan Simpang, 3400 Taiping, Perak 05-8483 888 05-8483 266 – –<br />
Kah Motor Co. Sdn Bhd No. 45, Jalan Tun Abdul Razak, 30100 Ipoh, Perak 05-5273 500 05-5273 501 – 05-5273 575<br />
Sendi Auto Sdn Bhd Lot 4572, Jalan Kampong Sitiawan, 32000 Sitiawan, Perak 05-6920 028 05-6920 828 05-6922 880 –<br />
Tian Siang Auto Care Sdn Bhd No. 99, Jalan Kuala Kangsar, 30100 Ipoh, Perak 05-5061 600 05-5064 600 05-5062 600 –<br />
22
STATE<br />
COMPANY NAME<br />
SHOWROOM<br />
SERVICE<br />
CENTRE<br />
BODY & PAINT<br />
ADDRESS<br />
SHOWROOM<br />
SERVICE CENTRE<br />
TEL FAX TEL FAX<br />
PERAK<br />
Ban Hoe Seng Sdn Bhd 14-20, Jalan Raja Permaisuri Bainun (Jalan Kampar), 30250 Ipoh, Perak 05-2413 433 05-2552 320 – –<br />
Lot 31216A, Jalan Mariamman Lane 2, Off Sungei Pari Road, 30250 Ipoh, Perak – – 05-2532 001 05-2537 652<br />
Lee Motor Alor Setar (Car Div) Sdn Bhd 12 MBAS 1066, Jalan Teluk Wanjah, 05200 Alor Setar, Kedah 04-7311 766 04-7332 722 – –<br />
NEGERI SEMBILAN P A H A N G TERRENGGANU KELANTAN<br />
P U L A U P I N A N G<br />
K E D A H<br />
Lee Motor Alor Setar (Car Div) Sdn Bhd Lot 51, 16C-9, Jalan 4/5 Miel,Fasa 1, Kawasan Perusahaan Bakar Arang, 04-4210 116 04-4229 119 – –<br />
08000 Sungai Petani, Kedah<br />
Magna Speed Sdn Bhd 357 & 358, Jalan Petaling 10, 09000 Kulim, Kedah 04-4959 595 04-4909 595 – –<br />
Yooi Cars Sdn Bhd Lot 964, Jalan Padang Matsirat, Kampung Yooi, Mukim Bohor, 07100 Langkawi, Kedah 04-9557 002 04-9559 007 – –<br />
Formula Venture Sdn Bhd Lot 79, Jalan Bagan Jermal, 12300 Butterworth, Pulau Pinang 04-3244 166 04-3333 946 04-3106 699 04-3103 808<br />
Kah Motor Co. Sdn Bhd 124-A, Lengkok Sg. Pinang, 10150 Pulau Pinang 04-2815 100 04-2815 409 – –<br />
Motoria Sdn Bhd 17, Jalan Chain Ferry, 13700 Prai, Seberang Prai Tengah, Pulau Pinang 04-3905 313 04-3992 139 04-3906 313 –<br />
Kah Motor Co. Sdn Bhd 25-B, Lebuh Farquhar, 10200 Pulau Pinang 04-2638 244 04-2637 152 – –<br />
JM Motor Venture Sdn Bhd Lot 2632 & 2633, Jalan Song Ban Kheng, 14000 Bukit Mertajam, Pulau Pinang 04-540 3399 04-530 6393 04-540 3377 04-530 6393<br />
Vivahill Auto Sdn Bhd 1-1-8, Krystal Point 2, Jalan Tun. Dr. Awang, 11900 Sungai Nibong, Pulau Pinang 04-6441 111 04-6442 121 – –<br />
Lot 63, Pesara Kg. Jawa, Taman Perindustrian Bayan Lepas, 11900 Pulau Pinang – – 04-6440 000 04-6442 323<br />
Ban Chu Bee Sdn Bhd 5488, Jalan Sultanah Zainab, 15050 Kota Bahru, Kelantan 09-7445 893 09-7484 593 09-7441 897 –<br />
Syarikat Tan Eng Ann Sdn Bhd 686, Jalan Sultan Mohamed, (Gong Kapas) 21100 Kuala Terengganu, Terengganu 09-6221 796 09-6233 796 – –<br />
25-D, Jalan Bukit Kecil, 21100 Kuala Terengganu, Terengganu – – 09-6221 996 09-6229 396<br />
Honhin Auto Credit Sdn Bhd A57-A59-A61, Jalan Teluk Sisek, 25000 Kuantan, Pahang 09-5177 235 09-5178 940 09-5177 102 09-5178 005<br />
Macinda Auto Sdn Bhd Lot 47/A, Kawasan Perindustrian Semambu, 25350 Kuantan, Pahang 09-5687 000 09-5669 000 09-5688 000 –<br />
Chuan Thye Motor Sdn Bhd C311 & C312, Jalan Kuantan, 28000 Temerloh, Pahang 09-2963 308 09-2965 613 – –<br />
H31-32, Taman Muhibbah, 28000 Temerloh, Pahang – – 09-2962 991 09-2961 991<br />
Wanija Classic (M) Sdn Bhd 125A & 125B, Jalan Senawang, Kawasan Perindustrian Senawang, 06-6794 770 06-6786 764 – –<br />
70450, Seremban, Negeri Sembilan<br />
Ban Lee Heng Motor Sdn Bhd 8-10, Jalan Yam Tuan, 70000 Seremban, Negeri Sembilan 06-7611 120 06-7636 599 – –<br />
No. 54, Senawang Light Industries Estate, 70450 Senawang, Seremban, Negeri Sembilan – – 06-6772 858 06-6772 735<br />
LABUAN SARAWAK SABAH<br />
J O H O R<br />
MELAKA<br />
Kah Motor Co. Sdn Bhd Lot 1783, Jalan Semabok, 75050 Melaka 06-2833 988 06-2840 200 06-2833 988 06-2811 116<br />
Haslita Motor Sdn Bhd 12-A, Jalan Buloh Kasap, 85000 Segamat, Johor 07-9313 822 07-9310 986 – –<br />
Iptimas Motor Sdn Bhd No. 1, 2 & 3, Jalan Emas, Taman Kluang Jaya, 86000 Kluang, Johor 07-7730 924 07-7739 200 07-7736 600 –<br />
K.M. Lim Motor Sdn Bhd 50, 52 & 54, Jalan Kundang 2, Taman Bukit Pasir, 83000 Batu Pahat, Johor 07-4327 890 07-4314 202 07-4337 890 07-4328 790<br />
Sutera Auto Sdn Bhd No. 1-H, Jalan Bunga Ros, Majidee Baru, 81100 Johor Bahru, Johor 07-3321 888 07-3338 070 07-3381 222 07-3332 188<br />
Syarikat Motor GS Tay Sdn Bhd 315, Batu 1 3/4, Jalan Bakri, 84000 Muar, Johor 06-9522 855 06-9527 669 – –<br />
Yong Ming Motor Sdn Bhd 241-241B, Jalan Skudai, 4 1/2 Miles, Tampoi, 81200 Johor Bahru, Johor 07-2351 717 07-2329 993 – 07-2387 858<br />
Wang Loo Motor Sdn Bhd LOT 2556 & 2558, Jalan Raya, Saleng 81400 Senai, Johor 07-5982 288 07-5985 588 07-5983 388 07-5986 688<br />
Boon Siew (Borneo) Sdn Bhd 62A, Mile 5 1/2, Jalan Tuaran, 88805 Inanam, Kota Kinabalu, Sabah 088-421 770 088-421 719 – –<br />
Heng Ho Hing Co. Sdn Bhd 55, Krokop Road, 98000 Miri, Sarawak 085-436 746 085-418 876 – –<br />
Jimisar Corporation Sdn Bhd 88, Lorong Sherif Masahor 3, Jalan Tun Jugah, 93350 Kuching, Sarawak 082-459 322 082-452 322 – –<br />
Jimisar Motors Sdn Bhd Lot 1859-1860, Block 18 Seduan Land District, 96000 Sibu, Sarawak 084-352 878 084-352 778 084-352 878 084-350 978<br />
Premier Motor 2KM, Jalan Tun Mustapha, 87020 Labuan, F.T 087-412 282 087-416 808 087-415 522 –<br />
23