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HOFSTRA SYMBOLS AND HERITAGE
THE SYMBOLS OF
HOFSTRA UNIVERSITY
The Shield Logo
In 2005 Hofstra introduced a new logo as part
of a University-wide re-imaging. Both the
University’s logo as well as the Pride logo were
designed by advertising agency Powell New
York, a full-service branding and marketing
agency, noted as one of the ten firms to watch
in 2005 in Advertising Age.
The new University logo features an “H”
within a shield design. Hofstra University
has always been known for both a tradition
of academic excellence and a willingness to
evolve to meet the needs of students and the
greater society. This shield represents the
University’s commitment to our heritage and
a tradition of academic excellence, while the
dynamic representation of the H within the
shield embodies the evolutionary, changing nature of the University.
Hofstra University has both honored its traditions and heritage
while embracing changing disciplines, using new technology
and remaining relevant to scholarly pursuits and the demands of
industry.
The Seal
The Hofstra seal was designed from the royal Dutch emblem by art
instructor Constant Van de Wall. The seal is modeled on the coat of
arms of the House of Orange-Nassau. The round seal includes the
coat of arms, flanked by lions on either side. A lion also stands in
the center of the coat of arms, holding a sword in its right claw and
a bundle of seven arrows, which represent the seven provinces of
Holland, in its left. The seal also carries the motto of the House of
Orange-Nassau in Old French: “Je maintiendray” (I stand steadfast).
62 — 2011 Hofstra Men’s Lacrosse
In 1988 one of the two lions on the seal was officially replaced
with a lioness. The Hofstra seal is still in use today, though not as
a logo. The seal will be affixed to formal documents, and used for
official purposes such as commencement, convocations, and official
University functions.
The Pride
Hofstra’s athletic teams are officially known as
the Pride, providing our teams with a strong,
consistent image that resonates with the Hofstra
community. The Hofstra Athletics logo consists
of a graphic mark of a male and female lion in
powerful, synchronized motion with the word
mark of the Hofstra Pride or the specific sports
team.
The Hofstra Pride refers to a pack of lions, male
and female, which work together towards a
common goal and symbolize determination and
strength. The Pride conveys both the teamwork
and togetherness that is a trait of lions living in
prides, who have a close bond and work together
for the good of the entire group. The teamwork evident in prides
is a trait of Hofstra’s student-athletes, who support each other in
furtherance of a common goal, while working tirelessly to represent
their teams and, in turn, the University. Lions also possess speed,