Tourism Risk Management - Sustainable Tourism Online

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contributing to the development and implementation of multi-agency disaster management plans and systems. Chapter 3 identifies national governments’ responsibilities for the development, coordination and implementation of policies relating to risk and disaster management, and for establishing strategic directions for risk and disaster management processes. It identifies the need for national tourism councils and highlights the benefits of an effective partnership between government agencies and the tourism industry. Critical elements of a National Tourism Safety and Security Plan and a National Tourism Incident Response Plan are examined and the need for business continuity plans identified. Arrangements to prepare for and respond to a terrorism event are discussed, and an overview of national disaster management arrangements in Asia and the Pacific is provided. The crisis management strategies of prevention/mitigation, preparedness, response and recovery for tourism destinations are addressed in Chapter 4. It suggests the composition of and tasks for a crisis planning committee, identifies the key elements of a crisis response management plan, examines the training and exercising (testing) needs of a crisis management team, examines business continuity processes, and describes crisis recovery processes including debriefing. The chapter also highlights the need for tourism organizations and operators to work with relevant government agencies and community organizations to develop effective partnerships for crisis management. Chapter 5 examines the role of the media and general information exchange (including the role of Travel Advisories) in the management of tourism crisis situations. Having a separate chapter on media and information issues reinforces the importance of each in crisis and disaster management. Throughout this report the following symbols are used to assist the reader: Case Study: An example to illustrate a concept or activity. Checklist: A self-help tool to clarify points made in the text. Summary: Draws together points raised in the text. Definitions used in this guide In this guide, a risk represents a source of potential harm to an operator or a destination/community. Risk management is concerned with identifying and analysing the risks (the chance of something happening) to an organization or community and deciding what can or should be done to address these risks. Risk management in the tourism context refers to the planning and implementation of processes directed towards managing the adverse effects of crises and disasters on tourism. It also addresses tourism’s potential opportunities for the improvement in systems and procedures. While risk management is essentially about anticipating and minimizing risks, crisis occurs when an unforeseen or unavoidable event does occur. According to PATA (2003) a crisis is defined as: ‘Any situation that has the potential to affect long-term confidence in an organization or a product, or which may interfere with its ability to continue operating normally’. The term crisis management applies to the means by which a tourism business/organization or destination prepares for, responds to and recovers from a crisis. The term disaster refers a serious disruption to a community which is of such magnitude that responding organizations, infrastructure and resources are overwhelmed and there is an inability to 2 Tourism Risk Management – An Authoritative Guide to Managing Crises in Tourism
eturn to normal without external assistance. Chapter 2 provides a detailed overview of disasters and how they relate to tourism. A complete Glossary of Terms can be found in Appendix A. Tourism Risk Management – An Authoritative Guide to Managing Crises in Tourism 3
Page 1: Tourism Risk Management An Authorit
Page 4 and 5: Foreword The world travel and touri
Page 6 and 7: Tourism Risk Management in the Paci
Page 8 and 9: PREFACE Message of the Secretary-Ge
Page 12 and 13: CHAPTER 1: PROTECTING TOURISM Aim o
Page 14 and 15: There is a broad range of economic
Page 16 and 17: Figure 2: The Contribution of the T
Page 18 and 19: As can been seen in the above graph
Page 20 and 21: included 13 measures providing assi
Page 22 and 23: services in each economy, it is ess
Page 24 and 25: CHAPTER 2: RISK MANAGEMENT FOR TOUR
Page 26 and 27: established, coordinated and integr
Page 28 and 29: 2. Tourism and Related Sectors Tour
Page 30 and 31: New Orleans and the Lessons of Hurr
Page 32 and 33: • the Risk Management Standard co
Page 34 and 35: • industry representatives; • a
Page 36 and 37: Example of Elements at Risk for a D
Page 38 and 39: 1. Must do. 2. Should do. 3. Could
Page 40 and 41: Establish and maintain regular moni
Page 42 and 43: epresentatives. While all initial e
Page 44 and 45: CHAPTER 3: NATIONAL RESPONSIBILITIE
Page 46 and 47: A National Tourism Safety and Secur
Page 48 and 49: crisis in the relatively short hist
Page 50 and 51: Some countries (including the Unite
Page 52 and 53: international awards for quality of
Page 54 and 55: Disasters in Asia and the Pacific M
Page 56 and 57: • The Government of Bangladesh ha
Page 58 and 59: Child Wise 2006, [online] http://ww
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The Four Crisis Management Strategi
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A key part of crisis preparedness f
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Training of Staff Crises inevitably
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Proactive Planning: An Example of B
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Crisis Management in Tourism in Tro
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oom or area to be established as th
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Recovery Processes Just as no two c
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determined that Phuket and other to
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Checklist for Prevention 1. Have yo
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Checklist for Response YES NO 1. Ha
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CHAPTER 5: MEDIA AND COMMUNICATION
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annually as a minimum, and then rev
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• Get involved in defining securi
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• Challenge untrue statements Mon
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A) Image building communications
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C) Security for the future • Eval
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visitor spots, resort managers repo
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References Anonymous, 2002a, March
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Recovery The coordinated process of
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