Tourism Risk Management - Sustainable Tourism Online

More documents

Recommendations

Info

PREFACE Message of the Secretary-General of the World Tourism Organization, Francesco Frangialli On behalf of the World Tourism Organization (UNWTO), I take this opportunity to congratulate the APEC International Centre for Sustainable Tourism (AICST) and the Australian Government on their undertaking of the Risk Management Project with an update of the earlier initiative of “Tourism Risk Management for the Asia-Pacific Region” published in 2004, by incorporating amongst others, the findings from the tsunami of 2004 and Hurricane Rita. It is indeed pleasing to note that this report is being published in Indonesian, Thai, Chinese, and Vietnamese languages in addition to the English version. UNWTO will add a Spanish version to this collection in the near future. It is also commendable that AICST has developed risk management training modules including trainer’s guides that will further help the project. UNWTO hopes that this initiative which is specific to Asia-Pacific will be a model for the rest of the world and that other regions will benefit from the experience and research of this project to develop their own systems, strategies and plans. The present collaboration of UNWTO and AICST is a direct outcome of the Phuket Action Plan where crisis management was recognized as one of the five major areas of development for post-tsunami tourism recovery. It is also noteworthy that UNWTO, having acquired significant experience in dealing with crises, both natural and man-made, has established a broader “Risk Management and Assessment Unit” at its headquarters so there could be a systematic sharing of facts in crisis management between Member States to which the AICST Risk Management Project will no doubt contribute in a significant manner. While extending my thanks to AICST I wish it all the success it so rightly deserves. Francesco Frangialli vi Tourism Risk Management – An Authoritative Guide to Managing Crises in Tourism
INTRODUCTION The purpose of this guide is to provide tourism industry members in Asia, the Pacific and beyond with an authoritative guide to risk management. Importantly, the generic risk management process has been adapted to the specific needs of tourism. The guide provides a practical framework within which tourism destinations can identify, analyse, evaluate, treat, monitor and review risks in the tourism context. Although the tourism risk management process has been developed for destinations, the same principles also apply to a tourism business or organization and can easily be adapted for their purposes. Throughout this guide there are two fundamental roles for tourism in risk management: the first of these is as a partner with government and community agencies in the development of multi-agency, coordinated disaster management plans, systems, procedures and processes which include the needs of tourism; the second is to develop plans and procedures appropriate to a destination and to the specific roles and responsibilities of an organization, to train personnel to those plans, and to conduct regular tests of plans, procedures and personnel with subsequent amendment and update. Although the tourism industry is not responsible for the development or implementation of community disaster management plans and arrangements, the guide recommends that destinations and tourism operators should, when possible, participate in disaster planning and management activities through appropriate local, regional or national committees. Such participation enables the importance of tourism to be drawn to the attention of disaster management agencies and promotes the need for appropriate measures to be established to protect visitors in times of crisis. Case studies of Hurricane Katrina and the Bali Bombings demonstrate how a community disaster can affect confidence in tourism and interfere with its ability to continue normal operations. While each tourist destination is unique and will have different issues to deal with, there are key areas of risk management which are common across destinations. The most obvious is a dramatic drop in visitor numbers in which the impact is felt across a whole economy. While this guide presents case studies of recent events which have had a significant impact on tourism, the focus is on solutions rather than merely documenting past difficulties. The guide also provides checklists which will assist destinations and tourism businesses to adopt current risk management processes. This guide draws on best practice from a range of sources within and outside the APEC group. Current knowledge and practical application are the objectives of the project, so that peak bodies (UNWTO, PATA, etc) can use material from this report for training and education programs. Recognizing the critical role of national governments in supporting and protecting tourist destinations, the guide also seeks to offer an authoritative guide that can be endorsed by governments. Chapter Summaries In order to demonstrate the importance of tourism, Chapter 1 begins with an overview of the need to protect tourism, focusing particularly on the economic significance of the tourism industry to all economies. Selected case studies reinforce the value of tourism by showing the economic losses associated with adverse events. Having established the importance of tourism for generating income, creating and sustaining jobs, encouraging foreign investment and facilitating trade opportunities, Chapter 2 then considers the key elements of crises and disasters and their effects upon tourism businesses/organizations and destinations and identifies the role of the tourism industry in risk management. The chapter provides a practical framework within which tourism destinations and businesses/organizations can identify, analyse, evaluate, treat, monitor and review risks and identifies the critical role of tourism operators in Tourism Risk Management – An Authoritative Guide to Managing Crises in Tourism 1
Page 1: Tourism Risk Management An Authorit
Page 4 and 5: Foreword The world travel and touri
Page 6 and 7: Tourism Risk Management in the Paci
Page 10 and 11: contributing to the development and
Page 12 and 13: CHAPTER 1: PROTECTING TOURISM Aim o
Page 14 and 15: There is a broad range of economic
Page 16 and 17: Figure 2: The Contribution of the T
Page 18 and 19: As can been seen in the above graph
Page 20 and 21: included 13 measures providing assi
Page 22 and 23: services in each economy, it is ess
Page 24 and 25: CHAPTER 2: RISK MANAGEMENT FOR TOUR
Page 26 and 27: established, coordinated and integr
Page 28 and 29: 2. Tourism and Related Sectors Tour
Page 30 and 31: New Orleans and the Lessons of Hurr
Page 32 and 33: • the Risk Management Standard co
Page 34 and 35: • industry representatives; • a
Page 36 and 37: Example of Elements at Risk for a D
Page 38 and 39: 1. Must do. 2. Should do. 3. Could
Page 40 and 41: Establish and maintain regular moni
Page 42 and 43: epresentatives. While all initial e
Page 44 and 45: CHAPTER 3: NATIONAL RESPONSIBILITIE
Page 46 and 47: A National Tourism Safety and Secur
Page 48 and 49: crisis in the relatively short hist
Page 50 and 51: Some countries (including the Unite
Page 52 and 53: international awards for quality of
Page 54 and 55: Disasters in Asia and the Pacific M
Page 56 and 57: • The Government of Bangladesh ha
Page 58 and 59:
Child Wise 2006, [online] http://ww
Page 60 and 61:
The Four Crisis Management Strategi
Page 62 and 63:
A key part of crisis preparedness f
Page 64 and 65:
Training of Staff Crises inevitably
Page 66 and 67:
Proactive Planning: An Example of B
Page 68 and 69:
Crisis Management in Tourism in Tro
Page 70 and 71:
oom or area to be established as th
Page 72 and 73:
Recovery Processes Just as no two c
Page 74 and 75:
determined that Phuket and other to
Page 76 and 77:
Checklist for Prevention 1. Have yo
Page 78 and 79:
Checklist for Response YES NO 1. Ha
Page 80 and 81:
CHAPTER 5: MEDIA AND COMMUNICATION
Page 82 and 83:
annually as a minimum, and then rev
Page 84 and 85:
• Get involved in defining securi
Page 86 and 87:
• Challenge untrue statements Mon
Page 88 and 89:
A) Image building communications
Page 90 and 91:
C) Security for the future • Eval
Page 92 and 93:
visitor spots, resort managers repo
Page 94 and 95:
References Anonymous, 2002a, March
Page 96:
Recovery The coordinated process of
show all

Tourism Risk Management - Sustainable Tourism Online

Create successful ePaper yourself

Delete template?

Save as template?