Download - Broadband Properties

than the free services
provide. Or, if
they have installed
high-end videoconferencing
equipment
in public areas (see
“Differentiating Your
Community”) they
can sell time – and
guaranteed quality
of service – on those
systems to individual
customers. Unlike
desktop video, highend
videoconferencing
and telepresence
are becoming acceptable
alternatives to
business travel even for important meetings.
Targeted advertising, although it is sold
to advertisers rather than subscribers, still
represents an important revenue stream for
FTTH providers. One mechanism is through
IPTV, which lets providers insert ads based
on nearly any criteria. While cable TV ads
are usually differentiated by zip code, IPTV
ads can be sent to households with certain
demographic criteria, or to households (or
even individual TV sets) with certain viewing
patterns. Another potential source of advertising
dollars is t-commerce, where television
viewers can click the remote on an ad – or
even a product placement in a television show
– and either see more information about the
product or actually order the product.
Property Management
Broadband is enabling owners to control
their properties and assets more efficiently
than ever before. The addition of broadband
– especially the
high-capacity, highreliability
broadband
that fiber enables –
turns “smart” buildings
into “genius”
buildings, according
to one industry
expert. Internet-enabled
sensors and applications
automate
work that was once
done by maintenance
crews – and do it
more quickly and accurately.
Broadband
Fiber-enabled,
high-capacity, highreliability
broadband turns
“smart” buildings into
“genius” buildings, saving
on energy, maintenance
and security.
Remote music lessons.
applications also help owners communicate
with tenants and employees.
Guarding the construction site can be
managed through IP-based video surveillance.
Asset tagging helps prevent theft or
misplacement of equipment, and tags worn
by employees help make sure people are
where they’re authorized to be. Videoconferencing
allows construction managers to
make virtual site inspections more frequently
than they could make physical inspections.
Energy management can also be broadband-enabled.
Motion sensors, intelligent
thermostats and automated ventilation
equipment can keep public spaces and unoccupied
units at appropriate temperatures;
applications that monitor and analyze energy
usage help owners find opportunities
to shift loads to nonpeak times and reduce
overall energy usage. Broadband-enabled
applications also help reduce water usage.
Utility applications like automated meter
reading, SCADA and outage investigation
greatly reduce the costs of operating
electric utilities. These “Smart Grid” applications
are a major reason that electric
utilities across the country are now building
fiber infrastructures.
Online work order scheduling helps
property managers be more responsive to
their tenants, while reducing operating expenses.
Tenants can request repairs at any
time – not just when the office is open or
they can find the super – and management
personnel can deal with problems that require
personal attention, rather than routine
requests. Tenants can be automatically
notified when work is completed.
14 | The Advantages of Fiber | FTTH Council