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Guidelines for Libraries of Government Departments - IFLA

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4.2.2.1 Survey users<br />

A library can distribute a survey to library users asking their opinion <strong>of</strong> library<br />

services. The survey should be relatively short and specific. The survey can be<br />

online or in written paper <strong>for</strong>m. Depending on the size <strong>of</strong> the user group, the<br />

entire user group can be surveyed or just a sample <strong>of</strong> the group. Electronic<br />

surveys are easier to distribute and to analyse <strong>for</strong> a large group <strong>of</strong> users.<br />

Surveys typically include a section asking <strong>for</strong> the opinion <strong>of</strong> current services and<br />

a section asking <strong>for</strong> suggestions <strong>for</strong> new services. Ask users to rank as well as<br />

rate the services. Rating gives an idea <strong>of</strong> how users approve <strong>of</strong> specific<br />

services. Ranking gives an idea <strong>of</strong> how users approve <strong>of</strong> services in comparison<br />

with other services. Ranking is more difficult and provides more in-depth<br />

in<strong>for</strong>mation. It is not unusual <strong>for</strong> users to rate all services as important.<br />

However, when they are asked to rank them, they must choose which are more<br />

important than others.<br />

A survey <strong>of</strong> a large group <strong>of</strong> people also, again, provides in<strong>for</strong>mation that can be<br />

used in advocating <strong>for</strong> additional support <strong>of</strong> the library by showing how many<br />

people have a positive opinion <strong>of</strong> the library. If the opinion is negative, this can<br />

be used to justify new resources or services to better meet the needs <strong>of</strong> users.<br />

4.2.2.2 Interviews and focus groups<br />

Another method is to conduct interviews or focus groups with user groups.<br />

Interviews are with one or two people; focus groups are with a larger number <strong>of</strong><br />

people. The advantage <strong>of</strong> interviews over focus groups is that you can have a<br />

longer period <strong>of</strong> keen attention and probe answers that are unclear. It is possible<br />

to combine a survey with a focus group, using the results <strong>of</strong> the survey to follow<br />

up with more specific questions in the focus groups.<br />

The librarian should consider interviewing key department leaders individually<br />

about their individual resource and service needs and any current projects that<br />

may need attention. This allows the librarian to bring the library to the attention<br />

<strong>of</strong> department leaders in a positive way and to ensure that these needs are met.<br />

Focus group questions <strong>of</strong>ten have the following pattern:<br />

What services to you like best from the library<br />

What services would you change that the library currently <strong>of</strong>fers<br />

What new services would you like<br />

What projects are you working on where you have not been able to find<br />

sufficient library materials<br />

It is also possible to ask participants to rank their responses so that you can<br />

determine what they like the most, what they would most like to change, and<br />

what new services they would most like to receive.<br />

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