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etail
focus
Buy
local,
One of Jet’s longest
standing Dealers invests
in an extensive site
redevelopment...
Meet the
The Manchett family has owned the Manchetts Budgens of
Burwell site since 1961 and has been a Jet Dealer since then,
making them one of Jet’s longest-standing Dealers. Since its
launch in 1961, three generations of the Manchetts family
have made the group of companies what it is today – a
successful business that encompasses all areas
of the motor trade, including an MOT Centre, Car
Workshop, Commercial Workshop and other
‘motor businesses’ in the locality.
The Jet brand resplendent at
the redeveloped Manchetts site
intouch
12
Sell local
Brian Weedon, owner of Hopcrofts Holt in Steeple Ashton,
rural Oxfordshire, sees sales soar following his
shop refurbishment and explains why he thinks
‘local is best’!
“We have seen a 25 percent increase in customer footfall
following the rebrand of our forecourt shop. The new
store, with its new layout, offers a wider selection of
products, as well as more special offers.
The entrepreneurial family undertook
detailed research prior to choosing
a new partner for their new
shop, to complement their
successful Jet forecourt
business.
As one of only a small number of local shops in the area,
we know that having the right types of products the
rural community requires is a vital element in running a successful business. It’s all about knowing your customers - we always
try to stock produce from nearby businesses. Our food-to-go lines, such as sandwiches, pies, pasties and cakes, are all sourced locally
and our bread comes from the bakery in nearby Kidlington. As part of our off licence offering, we stock a selection from Oxford Fine Wines,
who supply to the Oxford colleges. Although generally they are a little more expensive, their wines are ideal for special occasions...and
most importantly of all, we like using them. One of our best sellers is wood and coal, of which we can sell a tonne of coal and 100 bags of
logs a week during the winter, again sourced locally. This local supply chain is a really important part of our offering.
Local village shops are on the decline, so we play a crucial role in meeting our customers’ needs.
That is why we were particularly drawn to Jet’s community-centric ethos. We are delighted with
the new shop and from the feedback we have had so far, so are our customers.”
Above: The site back in 1926.
Right: Hopcroft Holt Service
Station in 1980
Top: how the Jet livery stands
out today.
It doesn’t stop there, as Brian’s long-term plans are
to knock down the existing buildings and
re-develop the whole site, including further
expansion of the shop and forecourt. With the
nearest supermarket about seven miles away, he is
confident there is a real opportunity for the future,
as he intends to further his offering to his loyal,
regular clientele from the surrounding villages.