PDF version - Phillips 66

Investment in the future
Over a period of six weeks in February and March this year, the
Burwell forecourt site was developed and the car showroom
redeveloped into a new state-of-the-art 2,345 sq.ft. convenience
store. The Budgens store development team then refitted the
store to the highest standards.
Brand new Tokheim 500 pumps were
installed and super unleaded added to
the range. New tanks, lines and a new
canopy were also fitted.
The existing workshops were
refurbished and a new service reception
added.
From a retail perspective, the carefully
considered store layout carries alcohol, food-togo,
greetings cards, newspapers/magazines and
fresh/chilled foods; new to the forecourt’s
customer offering.
As soon as you walk through the entrance of the
new store, the aroma of hot foods entices the
taste buds, with the ‘Good to Go’ range, along
with fresh coffee, both highly visible. There is an
area dedicated to fresh food; some 14 metres of
fresh-food chillers draw customers to the
bakery section at the back of the store where
there is a dedicated freshly baked bread counter
and morning goods.
The launch day for the new store took place on 5
March 2010. On the day, Manchetts invited a
local award-winning school choir to perform at
the front of the store. To encourage customers to
attend, postcards with information on the new
store were
Manchetts...
delivered to local residents, a Facebook page was
launched to keep customers informed and advertising was
placed in the village magazine.
The launch day was a great success with more than 100
customers joining the Manchetts team to celebrate. A team of
17 staff are now employed at the Manchetts Budgens of
Burwell store, all of whom were recruited from the local area.
Just weeks after opening, the initial anticipated turnover has
already been surpassed and fuel sales have also increased
considerably.
Robert Manchett, Director, comments: “Entering into the
convenience retail sector fitted in with the dynamics of the
business and complemented our successful forecourt business.
We are an enthusiastic family and are keen to develop our
business in the future. We believe our entrepreneurial spirit
will ensure that our business continues to go from strength to
strength in the years ahead.”
Children from the local school
choir cut the ribbon
New tanks and lines
mean state-of-theart
fuel drawing.
intouch
13
The off-licence section looks like a ‘storewithin-a-store’;
the atmosphere being created by distinct
wooden flooring and specialist lighting. Customers can choose
from a comprehensive range of chilled and ambient wines,
beers and ciders. The Manchetts have already teamed up with
two local food suppliers – a local sausage company called
Powter and a sandwich/baguette supplier, with plans in place
to increase the number of local suppliers in the future.
The Jet brand stands
proud in the press
The Jet brand is always looking to recruit new Dealers to its fold and this year’s
marketing focus is entitled 'Yesterday, today, tomorrow...' The rationale behind the
headline for the advertising campaign, featured in the trade press, is to explain to
potential Dealers that Jet has a long and proud 'Dealer driven' history for over half
a century. Today, behind the Jet brand, is the Humber Refinery, offering one of the
most secure supply networks available in today's marketplace, showing we have
the infrastructure in place to offer the very best in customer support. Finally, the
reinforcement that Jet are here for the long-term, 'fuelling the local
community', now and into the future.