PDF version - Phillips 66

ds and Success!
Excellent standards and service are vital to guarantee a satisfying customer
experience and keep ahead of the competition. It is our goal to achieve this across
the network as a mark of the Jet brand and the 2010 programme has been designed
to build on the high standards already in place and challenge new areas of focus.
This year sees a change to the existing Aim Hi Standards and
Service programme. Aim4Success began on 1 March 2010 and
consists of four key elements.
Standards and Service focuses on brand assessment with an
appraisal of the forecourt area infrastructure such as pumps,
canopy and pole sign; coupled with the shop, staff appearance,
safety and customer communication.
Another important element of this
section is ensuring that Point of
Sale is current and properly
displayed.
training training
standards & service
aim success
safety pr
safety
Safety is paramount in the running of our
business and for all Jet Dealers. As in
previous years, sites will be scored on
various safety criteria including audits, risk
assessments, site defects and the
completion of contractor audits to ensure
high standards of Health and Safety are
constantly maintained.
pr
The Jet Retail Detail Training programme continues this year,
with a variety of modules to be completed on CPNet. In addition
to sites earning points towards their overall score, individual staff
will also have the opportunity to receive vouchers by being the
first to complete the training in each of the Regional areas.
After the success stories of 2009, PR has become part of the
Aim4Success programme. Each site will be expected to show at
least one example of PR activity this year, such as a press release
or press cutting for published stories. Our PR company, Prova, will
be available for advice and assistance and Dealers can also make
use of the PR toolbox facility that is available via CPNet.
There are rewards for every Dealer meeting the points criteria, as
well as Regional awards and an overall winner’s prize. In
addition, higher levels of standards and service have been shown
to improve the customer experience, boost sales and increase
staff motivation.
Such a positive outcome can only be good news for Jet, its
Dealers and our customers.
intouch
9
£100 Free Fuel winner
Glendale Service Station, on Croft Road, Nuneaton, celebrated its recent refurbishment with an ‘Open Day’ on
27 March, giving customers the chance to win £100 worth of free fuel. The site has recently undergone an
extensive expansion, turning its small kiosk into a large forecourt shop which provides the local community
with a vast selection of essential products. The garage also now sells alcoholic beverages.
To help celebrate the new shop launch, Glendale, established in 1985, held a prize draw on the Open Day
which gave customers the chance to sample the new extensive range of goods on offer. Suppliers, including
Mars and Kerry Foods, were also involved and on-site, providing free samples to customers. Another of
Glendale’s suppliers held a draw on-site, with the chance to win laptop bags and accessories.
Jane Whistler, Cornwall Garage Group’s shops manager, said: “We’ve been serving the local community
here in Nuneaton for twenty five years now and we’re very mindful of how many people rely on us - not
just for fuel but also for general supplies. The open day allowed our customers to sample some of the new
products we now have available and gave us the chance to thank them for their loyalty. The old shop was
limited in terms of space so we felt it was time for a revamp. From the reaction we’ve had so far, it seems that our
customers are as thrilled as we are. We are delighted with the improvements to the site; the forecourt shop can now take on a greater role and
offer a wider selection of essentials. We hope our improved offering not only meets, but goes on to exceed, our customers’ expectations.”
£100 free fuel winner, Dave Percival receives his cheque
from Sue Boulton.