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3<br />

www.HUBSpoT.coM<br />

Cus<strong>to</strong>mize Your Public Profile<br />

The third step involves cus<strong>to</strong>mizing your public profile. The profile basics include your tagline (think<br />

of it as your business’ eleva<strong>to</strong>r pitch) and an image (your company logo is a great option). keep it<br />

concise, yet descriptive.<br />

4<br />

9<br />

promote your page<br />

<strong>How</strong> To USe GooGle+ for BUSINeSS <strong>How</strong> To USe GooGle+ for BUSINeSS<br />

promoting a blank page isn’t a great way <strong>to</strong><br />

convince people that your page is valuable<br />

enough <strong>to</strong> add <strong>to</strong> their circles. So invest some<br />

5<br />

optimize further<br />

At the most basic level, this is really all you<br />

need <strong>to</strong> do <strong>to</strong> get your page launched. But<br />

as any smart marketer knows, the ‘basics’<br />

aren’t usually enough. Intelligent marketers<br />

understand the importance of optimizing<br />

time in<strong>to</strong> optimizing your page and sharing a<br />

few links <strong>to</strong> valuable content before you start<br />

promoting it <strong>to</strong> the masses.<br />

Although every social network has its specific<br />

nuances and behaviors, many of the same<br />

best practices will still apply. regularly share<br />

fresh content, react and respond <strong>to</strong> your fans,<br />

be engaging, and optimize for lead generation.<br />

At this point, you’ve created the skele<strong>to</strong>n of your page, and Google+ will now prompt you <strong>to</strong><br />

their page <strong>to</strong> make it not only more engaging, Then measure, adapt your strategy, and<br />

promote your page. our recommendation is <strong>to</strong> cus<strong>to</strong>mize your page even further and start sharing<br />

but also more valuable and effective for lead optimize your presence based on your own<br />

a few updates before you begin telling the world about it.<br />

generation. In this step, follow Google+’s individual results and goals.<br />

Share This ebook!<br />

prompts <strong>to</strong> create an effective page, and<br />

remember -- Google+ is a social network.<br />

Share This ebook!<br />

www.HUBSpoT.coM<br />

10

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