You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
15 <strong>How</strong> To USe GooGle+ for BUSINeSS<br />
<strong>How</strong> To USe GooGle+ for BUSINeSS 16<br />
websites using Google’s<br />
+1 but<strong>to</strong>n get 3.5X<br />
the Google+ visits.<br />
In order <strong>to</strong> determine the value of Google’s +1 but<strong>to</strong>n, we looked at data from HubSpot’s entire<br />
cus<strong>to</strong>mer base of more than 5,000 businesses. We compared referral traffic levels from plus.<br />
Google.com (Google+) for websites that have Google’s +1 but<strong>to</strong>n installed and for those that don’t.<br />
The result? Websites that use Google’s +1 but<strong>to</strong>n generated 3.5 times more traffic from Google+<br />
than websites that don’t have the but<strong>to</strong>n installed.<br />
what’s the marketing takeaway?<br />
<strong>Use</strong> social sharing but<strong>to</strong>ns! while this statement<br />
seems obvious, many businesses overlook<br />
the value of social sharing but<strong>to</strong>ns and don’t<br />
use them. Social sharing but<strong>to</strong>ns serve two<br />
important purposes. first, they make it super<br />
easy and quick for a visi<strong>to</strong>r <strong>to</strong> share your<br />
content on social media sites.<br />
Share This ebook!<br />
www.HUBSpoT.coM<br />
Second, social sharing but<strong>to</strong>ns act as a call-<br />
<strong>to</strong>-action on your blog that helps remind<br />
visi<strong>to</strong>rs that their online connections might be<br />
interested in the content as well. If you aren’t<br />
yet using the Google +1 but<strong>to</strong>n on your website,<br />
it’s definitely time <strong>to</strong> start.<br />
No +1 But<strong>to</strong>n<br />
with +1 But<strong>to</strong>n
Change language