Tourism Development Plan Khomani San Community - The African ...

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TOURISM DEVELOPMENT PLAN - ‡KHOMANI SAN COMMUNITY Map 3: Tourism routes and gateways to the study area. PAGE 24
TOURISM DEVELOPMENT PLAN - ‡KHOMANI SAN COMMUNITY • International market shifting towards more adventurous itineraries and authentic experiences Elsewhere in the southern African region, there is a well-documented shift from scheduled tours to custom-tailored tours and packaged self-drive itineraries for the international market. These visitors are also becoming more adventurous, demanding better quality and more authentic experiences including traditional culture. • International demand for trophy hunting in the Kalahari It appears there is demand from international hunters to visit the Kalahari because of the quality of “wilderness” experience on offer. The possibility of hunting with ‡Khomani San trackers is an added attraction in this market. Tourism opportunities Given the history, access, attractions, flows and trends described above, the following high-level tourism opportunities may be identified: • Consolidate the existing domestic market The draft TDF (V&L Landscape Architects, 2006) and the market study conducted by the Institute for Tourism and Leisure Studies of the North-West University (Saayman et al, 2008) recommend building on the KTP’s existing brand value and market base. However, the South African side of the Park is already well developed and there is limited scope to expand existing accommodation and related products. • Expand the international FIT market The growth in the international FIT market in the SADC region, notably in Namibia and Botswana, provides a unique opportunity for improving integration with neighbouring countries and increasing visitor flows through the planning domain. To achieve this, new products tailored for the international market need to be developed. These are discussed below. • Introduce low-density / high-value tourism along the Auob corridor In line with the KTP TDF and expected growth in the international market, it is recommended that at least one low-density / high-value accommodation product be developed along the Auob River (refer to section 3.4). • Increase opportunities for prestige trophy hunting During market research conducted during this study it was revealed that the trophy and biltong hunting market is very well supplied in the region. However there appears to be an opportunity to attract more discerning international hunters interesting in hunting with San trackers and guides, as well as bow hunting. This is discussed further in section 4.3. • Introduce high quality, authentic cultural activities Experience in the SADC region has demonstrated the attractiveness of high-quality, authentic cultural activities to the international market. Such activities are largely underdeveloped in the planning domain. Existing activities are poorly located and generally of low quality and authenticity. • Introduce more guided activities Guided self-drive 4x4 trails, guided trails, interpretative walks and other activities in the KTP and SADC region have proven to be very popular with visitors. This is an indication of the growing demand for authentic adventure and educational activities. It is recommended that more of these activities are developed in the planning domain. PAGE 25
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