Tourism Development Plan Khomani San Community - The African ...

TOURISM DEVELOPMENT PLAN - ‡KHOMANI SAN COMMUNITY
• lack of similar lodges in the region, which means the product is difficult to integrate into larger regional
circuits or itineraries; and
• the project model itself is based on fully donor-funded infrastructure and equipment, which calls into
question the sustainability of future improvements, maintenance and refurbishment of the concession
assets.
It is recommended to address these issues through a variety of mechanisms, including adding
value to the current product by improving the support infrastructure (such as water and electricity
supply), incorporating a new 4x4 eco-trail and bush camp (which has potential to diversify current
markets and activities on offer), the construction of guide rooms at the current lodge and
(possibly) a satellite camp, which could add value in peak seasons.
Attractions
The concession’s main attractions are:
• wildlife, including the signature species of the southern Kalahari;
• scenic desert landscapes including the striking red Kalahari dune veld and the pan system of the Klein
Skrij area;
• the cultural heritage of the ‡Khomani San; and
• the opportunity to drive through an area of the Kalahari dune fields not otherwise open to the public.
Preferred markets
This concession is aimed at the upper end of the ecotourism industry and primarily is expected to
attract the following markets:
• high-income regional and international FIT groups on regional itineraries; and
• small tour operator-conducted international groups on regional itineraries.
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