The Investigation of Volkswagen's Entry Strategy in China's Car Market

MA MANAGEMENT DISSERTATION
XIAOFENG WEN
1.6 The structure of dissertation
This research is structured in nine main sections with the reference and appendix
sections allocated at the end.
The first chapter presents the introduction, background of global car industry,
China’s car industry and VW in China’s car market. It also outlines the objectives of
this study, which lead this researcher to the selected topic and addresses relevant
aspects underlying this dissertation.
The second chapter is literature review, it mainly introduce the foreign direct
investment, and factor about that.
The third chapter presents and describes the methodology employed in this research,
which will mainly use the qualitative research
.
The chapter four focuses on analyzing the VW’s international strategy and its
investment activity in China, it seeks to find which entry strategy is VW’s most
favorable strategy and what entry strategy did VW use when it enter China’s market.
The chapter five analyses the China’s investment environment on car industry, it will
use PEST and five force mode in order to know why VW use that entry strategy
when it enter China’s car market.
The chapter six briefly analyses the future direction and challenges of VW in China.
The chapter seven is the concluding chapter, which draws conclusions and
implication of this dissertation.
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