The Investigation of Volkswagen's Entry Strategy in China's Car Market

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MA MANAGEMENT DISSERTATION XIAOFENG WEN 5.2 The Macro Environment of China’s Car Industry 57 5.21 Political Environment 58 5.22 Economic Environment 60 5.23 Social – Cultural Environment 62 5.24 Technological Environment 64 5.3 The Micro Environment of China’s Car Industry 65 5.31 Five Forces Analysis 65 5.32 The Current Status of China’s Car Industry 67 5.4 Summary 69 6.0 VW’s Future Challenges and Directions 70 6.1 Introduction 70 6.2 SWOT analysis on VW in China 70 6.3 The Future Directions of VW in China’s Group 73 6.4 Summary 74 7.0 Discussion and Conclusion 75 7.1 Discussion 7.2 Conclusion 75 75 REFERENCE 77 APPENDIX 82 - 5 -
MA MANAGEMENT DISSERTATION XIAOFENG WEN List of tables and figures Figure 1.7 The structure of the dissertation 12 Figure2.2 Modes of entering foreign markets 15 Table 2.32 Factors affecting the FDI decision 19 Figure 2.33 Types of FDI 22 Figure 2.36-1 Porter’s five force 28 Figure 2.36-2 SWOT Analysis Frameworks 33 Table2.36-3 Factors in PEST 34 Figure 3.3: Underlying Philosophical Assumptions 38 Table 3.5 The structure of interview questions 41 Table 4.21-1 The brief introduction of VW 44 Figure 4.21-2 The VW group structure 45 Table 4.21-3 The brands of VW 45 Figure 4.21-4 VW Production Facilities Worldwide 46 Chart 4.22-1 The Global Geography of VW 47 Table 4.22-2 Three phases of VW’s International Profile 48 - 6 -
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