The Investigation of Volkswagen's Entry Strategy in China's Car Market

MA MANAGEMENT DISSERTATION
XIAOFENG WEN
TABLE OF CONTENTS
1.0 INTRODUCTION 8
1.1 Introduction 8
1.2 Introduction of Topic 8
1.3 Research Objective and Research Questions 9
1.4 Available Research Method 10
1.5 Limitation of Research 10
1.6 The Structure of Dissertation 11
1.7 Summary 12
2.0 LITERATURE REVIEW 13
2.1 Introduction 13
2.2 Key Entry Modes and Influential Factors 13
2.3 The Review of Foreign Direct Investment 16
2.31 Definition of Foreign Direct Investment
2.32 Knowledge about FDI and Key Factors Affecting the FDI Decision
2.33 Types of FDI and Their Advantages & Disadvantages
2.34 Wholly Owned Subsidiary or Joint Venture
2.35 Greenfield or Acquisition
2.36 Key Theories and Models Affecting FDI Decision
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2.4 Summary 36
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