The Investigation of Volkswagen's Entry Strategy in China's Car Market
The Investigation of Volkswagen's Entry Strategy in China's Car Market
The Investigation of Volkswagen's Entry Strategy in China's Car Market
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MA MANAGEMENT DISSERTATION<br />
XIAOFENG WEN<br />
will ma<strong>in</strong>ly use qualitative research, collect<strong>in</strong>g secondary data, although they have<br />
several limitations, it is more appropriate to be used <strong>in</strong> this paper.<br />
<strong>The</strong> next chapter will briefly <strong>in</strong>troduce the <strong>in</strong>ternational strategy <strong>of</strong> VW and its<br />
operation <strong>in</strong> Ch<strong>in</strong>a. It will focuses on the <strong>in</strong>ternational strategy <strong>of</strong> Volkswagen and<br />
f<strong>in</strong>d out if there are some particular reasons that company choose a particular entry<br />
mode when it entered Ch<strong>in</strong>ese market.<br />
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