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Investor Presentation - Li Ning

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ILLUSTRATIVE<br />

Inventory Mix<br />

% New Products % Old Products<br />

ACTUAL RESULTS<br />

Store Count<br />

7,915<br />

8,255<br />

Year 1 Year 2<br />

Retail Price as % of Tag Price<br />

7,303<br />

2010 2011 2012 H1<br />

Average Trade Receivable Days<br />

Year 1 Year 2<br />

Store Profitability<br />

52<br />

76<br />

108<br />

Year 1 Year 2<br />

2010 2011 2012 H1<br />

Note: The above charts are of indicative nature and aimed at giving a directional sense on the subject matters. For actual amounts, please refer to the Company's published financial statements.<br />

Higher mix of older products leading<br />

to more retail discounts, which in turn<br />

impacts store profitability…<br />

… leading to store closures and<br />

working capital issues for<br />

<strong>Li</strong> <strong>Ning</strong> Company<br />

13

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