Investor Presentation - Li Ning
Investor Presentation - Li Ning
Investor Presentation - Li Ning
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In the few months since the<br />
opening of the CBA season,<br />
attendance was significantly<br />
higher than last year<br />
Sports<br />
Marketing<br />
OOH/<br />
Print/<br />
Digital<br />
Media<br />
Digital<br />
Home games were sold out at<br />
Beijing, Guangdong, Shanxi and<br />
Xinjiang<br />
CBA<br />
Court<br />
李 宁<br />
篮 球<br />
Event<br />
In the first 3 months, CCTV-5<br />
broadcasted four games each<br />
week (audience rating of 0.4 and<br />
covering 5.2mm people/minute),<br />
and local TV stations<br />
broadcasted each game<br />
CBA<br />
Program<br />
Sponsorship<br />
TV<br />
Stations<br />
Retail<br />
Outlets<br />
PR<br />
In addition to positive impact on<br />
brand, sponsorship also had<br />
direct impact on business with<br />
significant growth of basketball<br />
shoes and apparel sales<br />
compared to shoes and apparel<br />
overall<br />
Source: <strong>Li</strong> <strong>Ning</strong> Company, media, CTR<br />
8
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