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Investor Presentation - Li Ning

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ILLUSTRATION OF<br />

PRODUCT ASSORTMENT PILOTS<br />

Entry Level Sneaker Pilot (Sell Out %)<br />

NETWORK OPTIMIZATION<br />

Pilot<br />

All Sneakers<br />

Size and number of stores<br />

Location and density<br />

Launch<br />

Hero SKU Pilot (Sell Out %)<br />

Today<br />

Channel policies<br />

Pilot<br />

All SKUs<br />

Order fulfillment model<br />

Retail operations<br />

Launch<br />

Today<br />

Note: The above charts are of indicative nature and aimed at giving a directional sense on the subject matters.<br />

For actual amounts, please refer to the Company's published financial statements.<br />

More price point coverage for different<br />

demographics and identification of<br />

“hero” SKUs<br />

Improvement in network structure<br />

and operations<br />

20

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