Investor Presentation - Li Ning

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Illustration of Retail Productivity Improvement Levers Higher Mix of New Products Right Product Assortment Stockout Prevention Retail Capabilities Network Optimization Retail Productivity Improvement Multiple opportunities identified for improving retail productivity 19
ILLUSTRATION OF PRODUCT ASSORTMENT PILOTS Entry Level Sneaker Pilot (Sell Out %) NETWORK OPTIMIZATION Pilot All Sneakers Size and number of stores Location and density Launch Hero SKU Pilot (Sell Out %) Today Channel policies Pilot All SKUs Order fulfillment model Retail operations Launch Today Note: The above charts are of indicative nature and aimed at giving a directional sense on the subject matters. For actual amounts, please refer to the Company's published financial statements. More price point coverage for different demographics and identification of “hero” SKUs Improvement in network structure and operations 20
Page 1 and 2: LI NING COMPANY LIMITED 李寧有
Page 3 and 4: Speaker: Mr. LI Ning Founder, Execu
Page 5 and 6: Background on recent challenges wit
Page 7 and 8: China Market Core Brand Sports Esse
Page 9 and 10: In the few months since the opening
Page 11 and 12: Speaker: Mr. Jin-Goon KIM Executive
Page 13 and 14: Sell In > Sell Through Current Chal
Page 15 and 16: Improve store unit economics Ratio
Page 17 and 18: Near Term Medium Term #1 Management
Page 19: Structure of the Board of Directors
Page 23: Q&A 22

Investor Presentation - Li Ning

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