Investor Presentation - Li Ning
Investor Presentation - Li Ning
Investor Presentation - Li Ning
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Near Term<br />
Medium Term<br />
#4<br />
Products and<br />
Merchandising<br />
SKU rationalization<br />
Improved pricing strategy with broader<br />
and more targeted coverage of key<br />
demographics<br />
Introduction of “hero” SKUs<br />
Consumer-oriented product<br />
planning, design and<br />
development<br />
Build stronger innovation<br />
capabilities<br />
#5<br />
Retail<br />
Business<br />
Model<br />
Adjustments to the trade fair process<br />
More flexible supply chain and logistics<br />
Store level forecasting and rapid<br />
replenishment (pilot stage)<br />
Redesign of sales and channel<br />
organization and practices<br />
Continued build up of retail<br />
capabilities in the channel<br />
partners<br />
Flexible ordering and fast retail<br />
capabilities<br />
#6<br />
Cost Structure<br />
COGS reduction<br />
SG&A reduction<br />
On-going cost optimization<br />
efforts<br />
17
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