Investor Presentation - Li Ning
Investor Presentation - Li Ning
Investor Presentation - Li Ning
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National Teams<br />
Basketball Track & Field / Running Badminton<br />
<br />
Five gold medal teams,<br />
representing over 1/2 of<br />
gold medals that China<br />
won at the last Olympics<br />
<br />
<br />
CBA:<br />
– Main professional<br />
basketball league<br />
in China<br />
– Largest and most<br />
popular sports<br />
league in China<br />
Dwyane Wade:<br />
– One of the top<br />
NBA players<br />
<br />
<br />
A key driving force of<br />
China’s running culture<br />
through sponsorship of<br />
large-scale marathons<br />
and grassroots events<br />
Industry leader with<br />
technologically advanced<br />
functional products (e.g.<br />
LI-NING Ultralight, LI-<br />
NING Arc, LI-NING<br />
Bow)<br />
<br />
<br />
<br />
Leading sponsorships<br />
including national<br />
team and players (e.g.<br />
<strong>Li</strong>n Dan) in China<br />
Integrated<br />
promotions via multibrands,<br />
multi-channels<br />
and multi-platforms<br />
Strengthen the<br />
brand’s association<br />
with badminton<br />
sector<br />
Leading sportswear brand and closest association with Chinese sports<br />
7
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