Investor Presentation - Li Ning

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#1 KEY INITIATIVES Management Team Management and Execution Capabilities #2 #3 #4 #5 #6 Distribution Channel Branding and Marketing Products and Merchandising Retail Business Model Cost Structure 15
Near Term Medium Term #1 Management Team Appointment of Mr. Jin Goon Kim as Executive Vice Chairman Appointment of Chief Marketing Officer, Chief Product Officer, Chief Designer, interim Chief Sales Officer and Chief Supply Chain Officer Organizational restructuring and optimization Improved internal systems and processes #2 Distribution Channel Channel Revival Plan – Inventory clearance – Inventory buy-back – Operational and financial support to channel partners Continue to build capacity for dedicated clearance channel Continue to streamline distribution network Rationalization of store base Optimization of channel policies #3 Branding and Marketing Optimization of sponsorship resources Focus on national teams and 3 key sports (basketball, running, badminton) Marketing of China Basketball Association (CBA) and Dwayne Wade sponsorships Improvement in and integration of consumer positioning, brand positioning, sports category marketing and resources Improvement in commercialization of sponsorship resources 16
Page 1 and 2: LI NING COMPANY LIMITED 李寧有
Page 3 and 4: Speaker: Mr. LI Ning Founder, Execu
Page 5 and 6: Background on recent challenges wit
Page 7 and 8: China Market Core Brand Sports Esse
Page 9 and 10: In the few months since the opening
Page 11 and 12: Speaker: Mr. Jin-Goon KIM Executive
Page 13 and 14: Sell In > Sell Through Current Chal
Page 15: Improve store unit economics Ratio
Page 19 and 20: Structure of the Board of Directors
Page 21 and 22: ILLUSTRATION OF PRODUCT ASSORTMENT
Page 23: Q&A 22

Investor Presentation - Li Ning

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