MINING IN MEXICO S - ProMéxico

12 Negocios Photos archive
Juicy Business
Inverafrut began as a consulting firm for businesses engaged in fruit marketing. Today it exports Mexican
tropical fruits to different countries in the Americas, Europe and Asia. Its secret: forming alliances with
strategic partners and a strict commitment to quality.
Two young entrepreneurs are mainly responsible
for 1,500 tons of tropical fruit leaving
Veracruz every year for countries abroad and
for putting a citrus touch to many dishes in the
US and Europe. Adriana Melchor Muñoz and
Luis Omar Urrutia Núñez began their business
cautiously in the tropical fruit sphere
but today they export to the US, Germany,
France, England, Spain, Switzerland and
sometimes Japan, among other countries.
The international market is the prime objective
of Integradora Veracruzana de Frutas
Tropicales (Inverafrut), whose star product
is the Persian lime which, according to these
entrepreneurs, has the best quality. They
are not mistaken. It has been shown that the
Persian lime produced on Mexican soil surpasses
the quality of that cultivated in other
countries, such as Brazil, for example.
Inverafrut was born in 2004 from the association
between the two entrepreneurs,
who began with a consultancy business
for companies in the sphere of fruit growing.
Once they had decided to expand their
company’s activities, they began to pack
and export pineapple, papaya, watermelon
and mango. For five years they maintained
their operations with these products and, in
parallel, provided advisory services to their
colleagues.