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MINING IN MEXICO S - ProMéxico

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62 Negocios i The Lifestyle photo archive<br />

punctual production and quality standards,<br />

without losing traditional manufacturing<br />

methods.<br />

Fair Trade and Community Partnership<br />

While Xochipilli is an international trading<br />

company, Xochiquétzal is a non-profit<br />

organization. It may seem contradictory but,<br />

according to its founders, the two complement<br />

each other. As with the Aztec god and<br />

goddess, they were born together to work for<br />

a common goal: Mexican artisans and craftsmanship.<br />

In a way, one of the organizations is in<br />

charge solely of the products and goods,<br />

whereas the other is responsible for the<br />

men and women who manufacture them.<br />

So, while the trading company specializes in<br />

finding international clients who value the<br />

work made in Mexico, its twin organization<br />

is devoted to training those in charge of producing<br />

this work to improve its quality.<br />

Since their birth, they joined the World<br />

Fair Trade Organization (WFT) and later<br />

they applied for membership of the European<br />

Fair Trade Association (EFTA), in order<br />

to create an ethical trading culture delivering<br />

benefits for the producers and artisans,<br />

as well as for their international customers.<br />

Xochipilli-Xochiquétzal, which initially started<br />

with 100 workshops, has decided to concentrate<br />

its efforts in 18 training workshops<br />

located in five states: Guerrero, Oaxaca,<br />

Guanajuato, Estado de México and Morelos.<br />

Balance and Sustainability,<br />

Tradition and Quality<br />

To honor their name, these organizations act<br />

as true guides for the artisans. They choose<br />

their suppliers based on their ability to produce<br />

beautiful works featuring the distinctive<br />

Mexican tradition aspect and willingness<br />

and openness to receive training at the<br />

workshops in order to upgrade production<br />

and quality standards.<br />

“We could say our specialty is the pieces<br />

in rustic clay, although we also organize<br />

workshops and courses and later export<br />

handicrafts made with lacquered wood, tin<br />

and ceramics baked at medium and low temperatures,”<br />

explains Inez Villaseñor Salto,<br />

general manager of Xochipilli-Xochiquétzal.<br />

Today, the annual sales abroad with the<br />

support of these organizations account for<br />

roughly 120,000 usd, which benefit around<br />

100 Mexican artisans and their families.

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