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SCANDINAVIAN TRAVELER | TESTS | CONSOLE GAMES<br />
A<br />
s we enter the holiday<br />
season, the peak season<br />
for gaming consoles and<br />
games, three new consoles<br />
are competing for<br />
gamers’ attention. The<br />
Wii U has been out since<br />
2012, the Playstation 4<br />
(PS4) since 2013 and now<br />
– a year after it hit the<br />
stores in Germany, America, Britain, and elsewhere,<br />
the Xbox One is available in Scandinavia.<br />
It’s time for an all-out console war – again.<br />
Although one of the competitors may already be<br />
down and out: the Wii U has lost ground partly due<br />
to poor sales figures and partly because it is just<br />
for Nintendo games. Technically, it’s not really a<br />
next-generation console either as it is closer to the<br />
PlayStation 3 and Xbox 360 than the PlayStation 4<br />
and Xbox One.<br />
The battle has been a long time coming. The<br />
latest generation of Microsoft’s Xbox, the Xbox 360,<br />
46<br />
History today<br />
The battle of the<br />
consoles has been the<br />
subject of several books.<br />
David Sheff’s Game<br />
Over (Vintage, 1993) is<br />
an entertaining look at<br />
the 1980s. Its original<br />
subtitle, How Nintendo<br />
Zapped an American<br />
Industry, Captured Your<br />
Dollars, and Enslaved<br />
Your Children, captures<br />
the essence of the age.<br />
The 1990s battle<br />
between Nintendo and<br />
Sega is chronicled in<br />
Console Wars: Sega,<br />
Nintendo, and the Battle<br />
that Defined a Generation<br />
by Blake J. Harris<br />
(It Books, 2014).<br />
premiered in 2005; Sony’s PS3 came out in 2006,<br />
and in the gaming world that’s eons. Just to put that<br />
into perspective, in 2007 Apple released the iPhone,<br />
a product that totally changed our concept of a cell<br />
phone and is today the world’s most used gaming<br />
device. The iPhone 6 is the eighth version of the<br />
phone. In 2010, Apple released the iPad.<br />
While the console companies were tinkering<br />
away, the world got turned onto games, largely<br />
thanks to the iPhone and other smartphones that<br />
have brought us the likes of Angry Birds and Candy<br />
Crush Saga. Today, 25 percent of Europeans play<br />
games at least once a week. Swedes top the list with<br />
34 percent.<br />
And if you think that gamers are only teenage<br />
boys, you’re mistaken – 45 percent of gamers in<br />
Europe are female, and that’s across all age groups.<br />
T<br />
he challenge facing the PS4 and Xbox<br />
One is to address a market that is far<br />
more diversified than it was in 2005. Not<br />
only has mobile gaming gained market<br />
share, but there has also been an explosion<br />
in the number of independent game studios.<br />
Thanks to faster internet connections and off-theshelf<br />
payment solutions for even small operators,<br />
developers don’t need big game publishers or<br />
console manufacturers to get their games into<br />
the hands of players. All they have to do is set up<br />
a website or sell their game through Apple’s App<br />
DECEMBER 2014 | SCANDINAVIAN TRAVELER