Sustainability Report 2009 - The Co-operative
Sustainability Report 2009 - The Co-operative
Sustainability Report 2009 - The Co-operative
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A range of drivers impact on customer satisfaction scores, the<br />
most significant of which are detailed in the table (below).<br />
Drivers of customer satisfaction<br />
CFS<br />
Business<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Food<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Pharmacy<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Travel<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong><br />
Legal Services<br />
Customer Satisfaction Tracker<br />
Percentage<br />
of customers<br />
‘extremely’<br />
or ‘very’<br />
satisfied 11 2006 2007 2008 <strong>2009</strong><br />
Customer satisfaction measures fell slightly in each of the business<br />
areas in <strong>2009</strong>. This is largely a reflection of external market<br />
conditions, and the fall was in line with the market. A range of<br />
drivers impact on customers’ satisfaction with the service they<br />
receive, as detailed in the table (below).<br />
Drivers of customer satisfaction<br />
Performance<br />
benchmark<br />
<strong>2009</strong> market<br />
General Insurance 71% 75% 79% 75% 66%<br />
Retail Bank 73% 79% 77% 74% 61%<br />
Life and Savings n/a n/a 70% 66% n/a<br />
Overall CFS n/a n/a 74% 71% n/a<br />
Channel<br />
Branch<br />
0000 300000 400000 500000<br />
Telephone<br />
Online<br />
Financial Adviser<br />
Top three drivers of customer<br />
satisfaction 10<br />
Clean store; friendly and helpful staff;<br />
well-stocked shelves.<br />
Friendly and helpful staff; experienced<br />
and knowledgeable staff; well-stocked<br />
prescription medicines.<br />
Friendly staff; made to feel welcome;<br />
customer needs understood.<br />
Clear, concise explanations; reassuring,<br />
supportive case handler; duration of call.<br />
Top three drivers of customer<br />
satisfaction<br />
Staff able to solve problems; customer<br />
needs understood; staff helpful<br />
throughout branch.<br />
Helpful advisers; customer needs<br />
understood; knowledgeable advisers.<br />
Easy to do what user wanted; site works<br />
quickly and efficiently; information easy<br />
to understand.<br />
<strong>Co</strong>nsistent point of contact; good-quality<br />
advice; could trust the adviser.<br />
Performance benchmark<br />
• <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Insurance won a platinum award for Motor<br />
Claims customer satisfaction from <strong>Co</strong>nsumer Intelligence<br />
in <strong>2009</strong>.<br />
• <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Insurance and <strong>Co</strong>-<strong>operative</strong> Investments<br />
are members of the Association of British Insurers’ (ABI)<br />
Customer Impact Scheme, which aims to improve service to<br />
Life and Savings customers. Progress is monitored through<br />
an annual customer satisfaction survey and, in <strong>2009</strong>,<br />
customers rated CFS higher than, or equal to, the industry<br />
average on all top-line measures 19 .<br />
CFS <strong>Co</strong>rporate and Business Banking Satisfaction Index<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group: <strong>Co</strong>rporate Reputation Index<br />
Performance benchmark<br />
2008 <strong>2009</strong><br />
<strong>Co</strong>rporate banking 83.7% 84.0%<br />
Business banking 84.2% 82.7% 12<br />
Drivers of customer satisfaction: corporate and<br />
business banking<br />
<strong>Co</strong>rporate banking<br />
Business banking<br />
<strong>Co</strong>rporate reputation and brand<br />
<strong>Co</strong>rporate Reputation Index<br />
2006 2007 2008 <strong>2009</strong><br />
<strong>Co</strong>rporate reputation 13 +4 14 +14 +17 +27 15<br />
<strong>Co</strong>mpetitor performance: <strong>Co</strong>rporate Reputation Index 16<br />
Asda<br />
Tesco<br />
Boots<br />
Morrisons<br />
Thomas <strong>Co</strong>ok<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong><br />
Nationwide<br />
Somerfield<br />
Britannia<br />
Accuracy of data and transactions; relationship<br />
managers keeping promises and commitments;<br />
reliability of software.<br />
Keeping promises and commitments; accuracy of<br />
customer details processing and day-to-day banking<br />
operations; helpfulness of staff<br />
<strong>Co</strong>rporate Responsibility Index score <strong>2009</strong><br />
-100 -50 0 50 100 150 200 250<br />
(+10)<br />
(+20)<br />
(n/a)<br />
(+37)<br />
(+10)<br />
(-34)<br />
(-29)<br />
(+10)<br />
(+79)<br />
Delivering value Membership and co-operation Economic impact Employees Customers Public policy<br />
Performance benchmark<br />
smile and <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Bank emerged in first and third<br />
places respectively in a Which survey of 15,000 customers’<br />
satisfaction with their banks, published in January <strong>2009</strong>. <strong>The</strong>y<br />
50 achieved 100scores 150 of 87% and 200 83%, compared 250 with an average<br />
score of 63% recorded by the 20 banks involved in the survey.<br />
<strong>The</strong> figures in brackets at the end of the bars represent the change from 2008 to <strong>2009</strong>.<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> scored particularly well in comparison with<br />
competitors in the public responsibility 17 (rank: 3rd of nine) and<br />
caring company 18 (rank: 3rd of nine) elements of the <strong>Co</strong>rporate<br />
Reputation Index (CRI). Significantly, Member responses were<br />
over twice as high as non-Member responses in relation to ‘caring<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group <strong>Sustainability</strong> <strong>Report</strong> <strong>2009</strong> 109