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Sustainability Report 2009 - The Co-operative

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Diversity Social inclusion Ethical finance Diet and health Animal welfare International development and human rights <strong>Co</strong>mmunity investment Social responsibility<br />

Animal welfare<br />

Indicators<br />

Sales of products from animals reared to higher<br />

welfare assurance standards<br />

Sales of accredited toiletry and household products<br />

Targets <strong>2009</strong><br />

Extend the range of chicken products accredited to<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Elmwood higher welfare standards to<br />

include barbeque chicken and other processed and<br />

cooked chicken products (page 31).<br />

<strong>Co</strong>mplete the switch to free-range egg ingredients in all<br />

prepared own-brand products containing egg (page 31).<br />

Introduce a web-based database that records key animal<br />

welfare indicators, by flock, on all Elmwood chicken<br />

supplier farms (page 32).<br />

target achieved<br />

on track<br />

Targets 2010<br />

close to target<br />

behind schedule<br />

target not<br />

achieved<br />

• Implement Elmwood standards across own-brand fresh<br />

and frozen pork and sausage ranges.<br />

• Extend the range of turkey products accredited to the<br />

Elmwood standard.<br />

• Further extend the range of chicken products accredited<br />

to Elmwood standards.<br />

Background<br />

Over 800 million broiler chickens 1 and 9.3 million pigs 2 are<br />

produced in the UK every year. In addition, there are around 30<br />

million hens involved in egg production 3 . To sustain this level of<br />

production, most modern farms operate intensive systems. Factors<br />

such as price still remain the priority for many food shoppers;<br />

however, a growing number are concerned about intensive<br />

production methods and seek to support products that guarantee<br />

higher standards of animal welfare.<br />

Testing of cosmetic products or ingredients on animals ended<br />

in the UK in 1998. In the EU, the Seventh Amendment of the EU<br />

<strong>Co</strong>smetics Directive banned animal testing of finished cosmetic<br />

products and cosmetic ingredients from March <strong>2009</strong>. However,<br />

the practice is continued elsewhere in the world, and the sale of<br />

animal-tested products in the UK will not be fully phased out<br />

until 2013.<br />

Materiality and strategy<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Food Ethical Policy sets out member-endorsed<br />

animal welfare commitments including those relating to higher<br />

animal welfare standards and the opposition to animal testing.<br />

Animal welfare is an integral part of the customer-mandated<br />

Ethical Policy and Ethical Engagement Policy for banking and<br />

investments; both identify animal testing, the fur trade, intensive<br />

farming and blood sports as issues of concern.<br />

Achievements<br />

1990 Announces that no own-brand toiletry products, or<br />

ingredients, will contain items tested on animals after 1985.<br />

1994 First retailer to adopt the RSPCA Freedom Food scheme,<br />

which seeks to improve welfare standards for animals at all<br />

stages of the food chain.<br />

1998 First retailer to be awarded right to use the new international<br />

cruelty-free ‘rabbit and stars’ symbol on toiletry packaging.<br />

2004 First grocery retailer to be accredited to the BUAV<br />

Humane Household Products Standard.<br />

2008 Received CIWF ‘Good Egg’ Award for phase-out of<br />

branded cage shell eggs and for commitment to go free-range<br />

on all own-brand products containing egg by 2010 4 . Received<br />

the RSPCA’s inaugural ‘Lifetime Achievement’ Award for longstanding<br />

commitment to animal welfare 5 .<br />

<strong>2009</strong> Received the RSPCA ‘People’s Choice Supermarket’ Award.<br />

Assurance of food production<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Food sells in the region of 800 own-brand fresh,<br />

and 50 own-brand frozen 6 , meat and poultry lines. In the main,<br />

basic animal welfare is assured via farm assurance standards 7 ,<br />

which are sometimes signified 8 by a Red Tractor Mark or Quality<br />

Standard Mark 9 . For a number of products, the business supports<br />

higher animal welfare standards via schemes such as RSPCA<br />

Freedom Food accreditation, free-range, organic production and its<br />

own Elmwood standards and traditional breed production (details of<br />

which are available in the online version of this <strong>Report</strong> ).<br />

Freedom Food sales<br />

Elmwood sales<br />

Number of lines<br />

Estimated total sales<br />

2006 49 £17m 10<br />

2007 90 £28m 11<br />

2008 109 £51m 12<br />

<strong>2009</strong> 107 £54m 13<br />

Number of lines<br />

Estimated total sales<br />

2008 66 £38m<br />

<strong>2009</strong> 108 £57m<br />

Additional standards are designated in relation to live animal<br />

transport and slaughter. Livestock can only be transported for a<br />

maximum of six hours. This is thought to be the lowest maximum<br />

transportation time allowed by any major national food retailer. All<br />

livestock reared for own-brand products must be pre-stunned prior<br />

to slaughter, in accordance with the Humane Slaughter Association<br />

species codes of practice 14 .<br />

30<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group <strong>Sustainability</strong> <strong>Report</strong> <strong>2009</strong>

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