Sustainability Report 2009 - The Co-operative
Sustainability Report 2009 - The Co-operative
Sustainability Report 2009 - The Co-operative
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Public policy Customers Employees Economic impact Membership and co-operation<br />
Delivering value<br />
Membership and<br />
co-operation<br />
Indicators<br />
Member economic involvement: share of profits<br />
Member democratic participation<br />
Membership diversity<br />
Member training and development<br />
Member engagement<br />
<strong>Co</strong>-operation among co-<strong>operative</strong>s<br />
Targets <strong>2009</strong><br />
Increase the number of members trading with more than<br />
one business by 10% in <strong>2009</strong> (page 89).<br />
Develop a consolidated Membership scheme for the<br />
expanded society, following the recent mergers and<br />
acquisition (page 88).<br />
target achieved<br />
on track<br />
Targets 2010<br />
close to target<br />
behind schedule<br />
target not<br />
achieved<br />
• Increase number of members trading with more than one<br />
<strong>Co</strong>-<strong>operative</strong> Group business by 10% in 2010.<br />
• One million new Membership cards to be activated in the<br />
former Somerfield estate in 2010.<br />
• <strong>Co</strong>mplete development of a consolidated Membership<br />
scheme for the expanded business, following the recent<br />
mergers and acquisition.<br />
• Increase participation in regional members’ meetings<br />
by 5%.<br />
• Increase proportion of area committee elections that<br />
are contested 1 by 10%.<br />
• Engage with former Britannia members to encourage<br />
their participation in the 2010 area committee ballots.<br />
• Implement new Membership engagement strategy and<br />
develop an engagement index to measure progress.<br />
Background<br />
Against the backdrop of a challenging economy, the UK<br />
co-<strong>operative</strong> sector has continued to grow 2 . <strong>The</strong>re are some 4,800<br />
co-<strong>operative</strong>s nationwide − involved in everything from food retail,<br />
to housing, farming and education − creating and sustaining more<br />
than 200,000 jobs and contributing £28.9bn in turnover to the UK<br />
economy 3 . Worldwide, there are more than 800 million individual<br />
co-operators and the 300 most successful co-<strong>operative</strong>s have an<br />
aggregate turnover of equivalent size to the tenth largest economy<br />
in the world 4 . <strong>The</strong> values that are at the heart of co-operation<br />
(inside front cover) are highly relevant to present-day concerns<br />
about responsible business practice, and the belief that business<br />
has a purpose and responsibilities beyond the sole pursuit of profit.<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group is registered under the Industrial and<br />
Provident Societies Acts 1965 to 1978, and is jointly owned and<br />
democratically controlled by its members. For just £1, anyone who<br />
is aged 16 or over 5 , lives in the UK and agrees to the co-<strong>operative</strong><br />
Values and Principles (inside front cover) can become a member 6 .<br />
Through trade, members earn a share of the profits of the business<br />
and can exercise their democratic control, with equal rights and<br />
benefits. Unusually for a UK consumer co-<strong>operative</strong>, <strong>The</strong><br />
<strong>Co</strong>-<strong>operative</strong> has both individual members and corporate<br />
members 7 ; the majority of the latter being drawn from the<br />
UK co-<strong>operative</strong> societies to whom it provides services.<br />
Materiality and strategy<br />
‘Growing and engaging Membership’ is a key performance<br />
indicator for both the Trading Group and CFS (page 8), with growth<br />
in the cross-trade across the business a particular area of focus,<br />
along with more effective engagement with Membership.<br />
In line with the sixth co-<strong>operative</strong> principle, ‘<strong>Co</strong>-operation among<br />
co-<strong>operative</strong>s’ 8 , <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> seeks to deliver value to the<br />
rest of the <strong>Co</strong>-<strong>operative</strong> Movement. In the latest Ethical Policy<br />
consultations undertaken by <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> for banking and<br />
investments, members and customers indicated their wish for<br />
the business to pursue measures that support and promote<br />
co-<strong>operative</strong>s. Furthermore, during <strong>2009</strong>, <strong>The</strong> <strong>Co</strong>-<strong>operative</strong><br />
consulted members to better understand their expectations<br />
of how the business should engage with them, and a new<br />
Membership Engagement Strategy has been developed to<br />
reflect these priorities (page 91).<br />
Mergers, acquisitions and Membership<br />
In the course of <strong>2009</strong>, <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s Membership base<br />
grew significantly, from 3.5 million to 5.1 million 9 (65%). <strong>The</strong><br />
increase, in the main, arose from the transfer of Britannia members<br />
into <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s scheme. Additionally, following the<br />
acquisition of Somerfield, <strong>Co</strong>-<strong>operative</strong> Membership was introduced<br />
to stores as they became rebranded to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>, and then<br />
to all remaining Somerfield stores. As part of the merger between<br />
CFS and Britannia, an additional 1.4 million new members were<br />
added to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Membership scheme. <strong>The</strong> existing<br />
Britannia membership reward scheme was brought to an end on<br />
31 December <strong>2009</strong>.<br />
In September <strong>2009</strong>, Plymouth & South West <strong>Co</strong>-<strong>operative</strong> Society<br />
also transferred its engagements to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>, including<br />
its membership base of 165,000. A number of independent<br />
co-<strong>operative</strong> societies adopted <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s Membership<br />
branding in <strong>2009</strong>, but retain control of their respective<br />
membership schemes 10 .<br />
88<br />
<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group <strong>Sustainability</strong> <strong>Report</strong> <strong>2009</strong>