06.01.2015 Views

Sustainability Report 2009 - The Co-operative

Sustainability Report 2009 - The Co-operative

Sustainability Report 2009 - The Co-operative

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Public policy Customers Employees Economic impact Membership and co-operation<br />

Delivering value<br />

Membership and<br />

co-operation<br />

Indicators<br />

Member economic involvement: share of profits<br />

Member democratic participation<br />

Membership diversity<br />

Member training and development<br />

Member engagement<br />

<strong>Co</strong>-operation among co-<strong>operative</strong>s<br />

Targets <strong>2009</strong><br />

Increase the number of members trading with more than<br />

one business by 10% in <strong>2009</strong> (page 89).<br />

Develop a consolidated Membership scheme for the<br />

expanded society, following the recent mergers and<br />

acquisition (page 88).<br />

target achieved<br />

on track<br />

Targets 2010<br />

close to target<br />

behind schedule<br />

target not<br />

achieved<br />

• Increase number of members trading with more than one<br />

<strong>Co</strong>-<strong>operative</strong> Group business by 10% in 2010.<br />

• One million new Membership cards to be activated in the<br />

former Somerfield estate in 2010.<br />

• <strong>Co</strong>mplete development of a consolidated Membership<br />

scheme for the expanded business, following the recent<br />

mergers and acquisition.<br />

• Increase participation in regional members’ meetings<br />

by 5%.<br />

• Increase proportion of area committee elections that<br />

are contested 1 by 10%.<br />

• Engage with former Britannia members to encourage<br />

their participation in the 2010 area committee ballots.<br />

• Implement new Membership engagement strategy and<br />

develop an engagement index to measure progress.<br />

Background<br />

Against the backdrop of a challenging economy, the UK<br />

co-<strong>operative</strong> sector has continued to grow 2 . <strong>The</strong>re are some 4,800<br />

co-<strong>operative</strong>s nationwide − involved in everything from food retail,<br />

to housing, farming and education − creating and sustaining more<br />

than 200,000 jobs and contributing £28.9bn in turnover to the UK<br />

economy 3 . Worldwide, there are more than 800 million individual<br />

co-operators and the 300 most successful co-<strong>operative</strong>s have an<br />

aggregate turnover of equivalent size to the tenth largest economy<br />

in the world 4 . <strong>The</strong> values that are at the heart of co-operation<br />

(inside front cover) are highly relevant to present-day concerns<br />

about responsible business practice, and the belief that business<br />

has a purpose and responsibilities beyond the sole pursuit of profit.<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group is registered under the Industrial and<br />

Provident Societies Acts 1965 to 1978, and is jointly owned and<br />

democratically controlled by its members. For just £1, anyone who<br />

is aged 16 or over 5 , lives in the UK and agrees to the co-<strong>operative</strong><br />

Values and Principles (inside front cover) can become a member 6 .<br />

Through trade, members earn a share of the profits of the business<br />

and can exercise their democratic control, with equal rights and<br />

benefits. Unusually for a UK consumer co-<strong>operative</strong>, <strong>The</strong><br />

<strong>Co</strong>-<strong>operative</strong> has both individual members and corporate<br />

members 7 ; the majority of the latter being drawn from the<br />

UK co-<strong>operative</strong> societies to whom it provides services.<br />

Materiality and strategy<br />

‘Growing and engaging Membership’ is a key performance<br />

indicator for both the Trading Group and CFS (page 8), with growth<br />

in the cross-trade across the business a particular area of focus,<br />

along with more effective engagement with Membership.<br />

In line with the sixth co-<strong>operative</strong> principle, ‘<strong>Co</strong>-operation among<br />

co-<strong>operative</strong>s’ 8 , <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> seeks to deliver value to the<br />

rest of the <strong>Co</strong>-<strong>operative</strong> Movement. In the latest Ethical Policy<br />

consultations undertaken by <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> for banking and<br />

investments, members and customers indicated their wish for<br />

the business to pursue measures that support and promote<br />

co-<strong>operative</strong>s. Furthermore, during <strong>2009</strong>, <strong>The</strong> <strong>Co</strong>-<strong>operative</strong><br />

consulted members to better understand their expectations<br />

of how the business should engage with them, and a new<br />

Membership Engagement Strategy has been developed to<br />

reflect these priorities (page 91).<br />

Mergers, acquisitions and Membership<br />

In the course of <strong>2009</strong>, <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s Membership base<br />

grew significantly, from 3.5 million to 5.1 million 9 (65%). <strong>The</strong><br />

increase, in the main, arose from the transfer of Britannia members<br />

into <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s scheme. Additionally, following the<br />

acquisition of Somerfield, <strong>Co</strong>-<strong>operative</strong> Membership was introduced<br />

to stores as they became rebranded to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>, and then<br />

to all remaining Somerfield stores. As part of the merger between<br />

CFS and Britannia, an additional 1.4 million new members were<br />

added to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Membership scheme. <strong>The</strong> existing<br />

Britannia membership reward scheme was brought to an end on<br />

31 December <strong>2009</strong>.<br />

In September <strong>2009</strong>, Plymouth & South West <strong>Co</strong>-<strong>operative</strong> Society<br />

also transferred its engagements to <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>, including<br />

its membership base of 165,000. A number of independent<br />

co-<strong>operative</strong> societies adopted <strong>The</strong> <strong>Co</strong>-<strong>operative</strong>’s Membership<br />

branding in <strong>2009</strong>, but retain control of their respective<br />

membership schemes 10 .<br />

88<br />

<strong>The</strong> <strong>Co</strong>-<strong>operative</strong> Group <strong>Sustainability</strong> <strong>Report</strong> <strong>2009</strong>

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!