Untitled - HubSpot

More documents

Recommendations

Info

A World Run on BlackBerrys, iPhones, and Mobile Devices 61 Step 2: Plan your content. Make a mind map showing the content you want on this new Web site. There are various things to keep in mind when doing so: • Decide what information is essential to convey (location, contact information, product information). • This site should be a much more boiled-down version of your current Web site. The areas that typically get omitted are presentations heavy in Flash, video intros or walk-ons, unique or funky Web coding that is not the norm, and pages that are not critical. For example, having photos and bios of the executive staff might not be a critical page to be added to your mobile page. • You still want people to be able to purchase your products right from their device. • Know which of your target markets will be using this mobile site and cater it a bit more to them. • In terms of the design elements, when deciding on content and information, you also need to keep these factors in mind: • Keep videos and flash off this site. • Get rid of any type of animations. • Keep images to a minimum. • Make sure that the site is heavy on the text and you pay particular attention to formatting and sizing. You want to make sure that the content is enough to convey your message, gives visitors the critical information they need, and allows customers to purchase your products. Don’t make your mobile site too minimal! Keep up your branding and your image, but keep it simple.
62 Chapter 4 Mobile Marketing Step 3: Ask a professional. Take your finalized mind map and hand it off to a qualified design and programming firm that also fully understands marketing. They will most likely be coding the site using a language called XML/XHTML and CSS. There are different ways to code a mobile site, but simplicity is the most important thing to keep in mind. The designers should also understand that this should open well in all the different browsers that smartphones sport. Your Web site should look perfect across a wireless PDA, a BlackBerry, an iPhone, or any other device that offers access to the Internet. Step 4: Let your visitors know you’ve gone mobile. Put a link on your existing Web site that says,“Browsing from a mobile device? Click here.”That link will then take them to your new mobile site. Step 5: Advertise! Advertise your .mobi link in your branding messages as well. Not only do you have a .com, but you also sport a fancy .mobi! How to Implement Mobile Marketing Unlike many of the other tactics discussed in this book, mobile marketing has quite a few different angles. Some will apply to your business, others will not. But with mobile, pick a few, follow the how-to instructions, and implement. SMS SMS, or a text message, is one of the easiest ways to start gaining traction in the mobile marketing world. Text messages have a 95% to 100% open rate! In contrast, with
Page 1 and 2: Free Chapter Mobile Marketing: Tapp
Page 4 and 5: 4 Mobile Marketing: Tapping into Bi
Page 6 and 7: I have received 552 spam e-mails. T
Page 8 and 9: ads you see when browsing Google or
Page 10 and 11: A World Run on BlackBerrys, iPhones
Page 20 and 21: e-mail marketing, the highest open
Page 22 and 23: various requests, ideas, thoughts,
Page 24 and 25: 5. Host a contest; to enter, contes
Page 26 and 27: Special Offers/Discounts/Promotions
Page 28 and 29: MMS message with instructions on th
Page 30 and 31: • Yahoo! • Facebook • YouTube
Page 32 and 33: what they were doing. When you’re
Page 34 and 35: How to Implement Mobile Marketing 7
Page 36: The al-in-one marketing software pl

Untitled - HubSpot

Create successful ePaper yourself

Delete template?

Save as template?