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72 Chapter 4 Mobile Marketing
• Audios: Under 60 seconds; fun, engaging, informational.
• Images: For special offers that are time sensitive.
Step 4: Repeat.
I recommend you send one SMS or MMS message
weekly to stay in touch.
Mobile Ads
The last area of mobile marketing is mobile ads. These ads
are the same thing as the traditional ads you see on Google,
Facebook, YouTube, and other sites. According to eMarketer,
there are currently 405 million mobile-Internet users, and
that number is expected to double within the next four
years. So you have a ready, willing, and able audience—you
just need to reach them. As more businesspeople and everyday
consumers start to get the Internet on their phones,
mobile ads (similar to traditional ads) will continue to grow.
As a business, you pay for certain keyword phrases when
people click on your ad (called pay-per-click). Right now the
ad spending across mobile devices is low. It’s stated that in
the next five years, mobile ads will account for about 5% to
10% of the global ad spending. This is a ripe opportunity for
you. Because fewer people are advertising on mobile devices,
you can get some really great keyword phrases for a fraction
of the traditional cost.
To Do
How to Start Generating Revenue with Mobile Ads:
Step 1: If you do not already have an account on Google
AdWords, go to www.adwords.google.com and set one up.
Google still maintains the vast majority of the market
share. But here are four other popular places that accept
mobile ads: