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various requests, ideas, thoughts, questions, and comments.
Take it a step further and allow people to vote on particular
topics! I saved this one for last, because I feel it has the
biggest impact. When you involve your prospects and customers,
they grow to further know, like, and trust you and
your business. Visit marketinginthemomentbook.mobi to
give me feedback on the book and to join the Web 3.0
Marketing community!
Case Study
How to Implement Mobile Marketing 65
txtCode Feedback is a product of SMS Feedback, an
Australian company. Currently available only in the land
down under, this is truly a revolutionary customer-feedback
service that enables companies to collect feedback
from consumers via text messaging. Consumers’ text
messages are converted into e-mail and sent to the
desired e-mail recipient.
These are some of the benefits txtCode has generated
for users:
• Capturing more customer feedback compared to
traditional methods.
• Being able to easily categorize and review customer
feedback as it’s submitted.
• Being able to effectively identify the positive and
negative outcomes of marketing campaigns.
• Creating improved customer satisfaction by
exposing and eliminating negative aspects of the
company.
• Empowering customers, thereby making them
loyal.
• Increasing consumer and market perception by
responding to customer feedback immediately.