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Hello SpeakerCraft Team,<br />
Share The Passion Of Music…Many Of Us Forgot… It Is All About The Music!<br />
I often recite a Jesus Jones lyric from the early 1990's: "Who am I Where am<br />
I Why do I feel this way" The battle or game of business is constant. If you<br />
are motivated, it doesn't stop because you live in a society "where enough<br />
is never enough until your heart stops beating." New Order gets credit for<br />
that. The innovations in this book are your ticket to making as much profit as<br />
you want to work for. With better sounding products and more competitive<br />
retail prices, I am sure you will be pleased that margins up to 70 points<br />
are attainable. As the owner, your greatest value is visiting, meeting, and<br />
servicing new and existing clients while building relationships. I live out of a<br />
bag and sleep in hundreds of hotels a year, visiting our dealers around the<br />
world. From you, we are constantly gathering ideas for new products and<br />
services. Our new DesignPlus service allows you to send in blue prints and<br />
we will help design and specify SpeakerCraft home theater, architectural<br />
and outdoor systems.<br />
The book is full of innovations that look and sound amazing, as well make<br />
you some of the highest profits in the business.<br />
Our industry has turned to selling stuff fast, and rarely do I hear discussion<br />
about sound quality or musical passion. Just recently, I visited several<br />
dealers, had good talks, and then found a killer old record store named<br />
Twist and Shout. Thousands of amazing LP's lined the shelves. As I shopped,<br />
my arms got full of records and I was feeling like a kid again. The only thing<br />
I could think about was getting home and opening up the imported Iggy<br />
Pop album from England. Unfortunately, the majority of your clients have<br />
no idea how great music sounds as compressed music has taken over the<br />
world. Share the experience of great sound with them and they will invest<br />
in better gear.<br />
You should be listening to music daily on a good system. I have been<br />
listening to many records and cds this year; actively listening where I sit<br />
and focus on the music. It’s a chore to focus and hear the detail, but it<br />
pays off with a huge smile. This business isn't just parts and pieces; we sell<br />
our love and passion for great sound. Rarely do our customers make time<br />
to really listen, relax and enjoy the music. If you educate them in a chill,<br />
laid back environment without pretense, you will make more friends and<br />
clients for life. Ask them to bring their five favorite pieces of music. Play<br />
some music and share a moment in which you guide your client on how to<br />
really listen and achieve better sound. Try our new Roots cabinet speakers<br />
and subwoofers and you will demonstrate what loudspeakers should sound<br />
like. Remember imaging, mid range softness, the sound of a females’<br />
breath between lyrics, the guitar to the left and the drum down low That's<br />
what we provide. I urge you to make it a requirement to sit with your clients<br />
and vibe together while listening to music. This step in the process will help<br />
you become their audio system doctor for life. When is the last time you<br />
didn't pay your doctor full price You deserve full price for good work and<br />
providing amazing products. Elevate yourself by teaching. We promise we<br />
will always do whatever is right in all our dealings with you.<br />
Thanks for being our partner. Please give us a<br />
call and know we are here waiting to help.<br />
Love Your Choices,<br />
Jeremy Burkhardt<br />
CEO
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