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india going global.indd - The IIPM Think Tank

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IN FOCUS<br />

Newbridge’s investment in Shriram Holdings, Swiss cement<br />

major Holcim’s investment in ACC. Or, most significantly,<br />

a <strong>global</strong> acquisition by an Indian company, like Hindalco<br />

Industries Limited`s (Aditya Birla Group) acquisition of<br />

Novelis for nearly US$ 6 billion, Tata Steel’s purchase of<br />

Corus and NatSteel, or Videocon’s acquisition of the colour<br />

picture tubes business of Thomson, which gave it five<br />

manufacturing and research facilities abroad.<br />

Propellants of M&A and Industry clustering:<br />

Economic scientists suggest that merger waves occur when<br />

a rise in general economic activity creates disequilibrium<br />

in product markets. Some investors hold a more positive<br />

expectation of future demand than others and value target<br />

firms higher. M&A result from attempts to take advantage<br />

of such valuation differences. Once some leading firms<br />

make merger moves, the competitors follow suit and pursue.<br />

Another viewpoint is mergers waves occur due to changes<br />

in Political, Economic, Social and Technical dimensions.<br />

Such changes confer first mover advantages to the firms<br />

that can anticipate these changes or read the implications<br />

HIGH M&A INDUSTRIES<br />

• Pharmaceuticals, Healthcare<br />

• Manufacturing & Engineering<br />

• IT & ITES<br />

• Steel, Cement<br />

• Banking & Financials (investment banks, commercial<br />

banks, insurance companies)<br />

• FMCG<br />

• Power & Oil & Gas<br />

• Construction<br />

• Automotive<br />

• Jewelry<br />

Source: Grant Thornton (India) Survey<br />

of these changes correctly.<br />

One the natural forces of change in an industry is the<br />

product life cycle of that industry e.g. automobiles, chemicals,<br />

IT and ITES, pharmaceuticals etc. As these products<br />

become standardized or commoditized, there is fierce price<br />

competition with the industry characterized by excess capacity;<br />

firms have to merge to `takeout` the excess capacity.<br />

Excess capacity may exist in several forms: in production<br />

capacity, in R&D, in marketing and distribution channels<br />

or in managerial expertise.<br />

Analyzing the size, growth and presence of some leading<br />

corporate groups and presence of some leading corporate<br />

groups in India, it has been observed that these groups<br />

employed M&A strategically to grow and expand. Corporate<br />

groups like RP Goenka (RPG), Vijay Mallya (UB),<br />

Reliance Industries, Murugappa group, Bangur group, Hindustan<br />

Unilever, Ranbaxy, Infosys, Wipro, Sun Pharma, Dr.<br />

Reddy`s Laboratories and Manu Chabria Group employed<br />

M&A strategy aggressively to grow. <strong>The</strong> Ajay Piramal group<br />

was almost entirely built up by M&A.<br />

Legislative impetus to M&A:<br />

<strong>The</strong> terms `merger`, `amalgamation`, `acquisition`, `buyout`<br />

and `takeover` are all part of the M&A parlance. In<br />

a merger, the corporations come together to combine and<br />

share their resources to achieve common objectives. <strong>The</strong><br />

shareholders of the combining firms often remain as joint<br />

owners of the combined entity. In commercial context,<br />

merger and amalgamations are used in the same parlance.<br />

An acquisition resembles more of an arm’s length deal, with<br />

one firm purchasing the assets or shares of another, and with<br />

the acquired firm’s shareholders ceasing to be owners of that<br />

firm. In a merger a new entity may be formed subsuming<br />

the merging firms, whereas in an acquisition the acquired<br />

firm becomes the subsidiary or a unit (separate profit centre)<br />

of the acquirer. A buyout is acquisition of a company or one<br />

of its component businesses and generally implies that the<br />

acquirer is a group of investors including specialist private<br />

equity firms and managers of the business being bought.<br />

In common parlance, a takeover is generally understood to<br />

imply the acquisition of shares carrying voting rights in a<br />

company in a direct or indirect manner with a view to gaining<br />

control over the management of the company. It also<br />

implies that the acquirer is much larger than the acquired.<br />

Where the acquired firm is larger than the acquirer, the<br />

acquisition is referred to as a `reverse takeover`.<br />

Mergers and Amalgamations:<br />

<strong>The</strong> terms mergers and amalgamations have not been defined<br />

in the Companies Act, 1956. Amalgamation has been<br />

defined in Section 2(1B) of the Income Tax Act 1961, as<br />

merger of one or more companies to form one company,<br />

the company or companies merging are referred to as the<br />

amalgamating company or the companies and the company<br />

with which they merge to or which is formed as a result of<br />

the merger is known as the amalgamated company. <strong>The</strong><br />

amalgamated company also referred to as the acquiring<br />

company or merged company acquires the assets and liabilities<br />

of the amalgamating company, also referred to as the<br />

acquired company, merging company or Target Company.<br />

<strong>The</strong> shareholders of the amalgamating company get shares<br />

of the amalgamated company in exchange for their shares<br />

in the amalgamating company.<br />

Sections 391 and 394 of the Companies Act 1956 constitute<br />

a legislative tool that facilitates merger and amalgamation<br />

of companies, both public and private, whether listed<br />

48 Need the Dough July-October - 2007

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