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Ladda ner - Primus

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PRIMUS FAMILY OUTDOOR 2012<br />

Quality takes time.<br />

and 120 years of adventures<br />

have taken us a long way.<br />

Function, quality and innovative technical solutions have been<br />

the cor<strong>ner</strong>stones of our stoves and lanterns throughout our history.<br />

Since 1892 we have been working to make life in the great outdoors<br />

as good as possible. Today we are a part of people’s<br />

adventures, both great and small,<br />

throughout the world.<br />

In the 1880s many people tried to<br />

design effective kerosene stoves.<br />

However, most of these stoves did<br />

not work very well and gave off a lot<br />

of smoke. The part<strong>ner</strong>s F.W. Lindqvist<br />

and J.V. Svenson worked hard in their<br />

small blacksmith’s workshop in central<br />

Stockholm to develop kerosene stoves. In March<br />

1892 they started to produce the very<br />

first soot-free kerosene stove.<br />

They called it ’<strong>Primus</strong>’.<br />

lindqvist and svenson<br />

sold their first stoves<br />

themselves. They knocked<br />

on doors and found many of<br />

their customers in the open air,<br />

among women stallholders standing out in<br />

the freezing cold. After a while they came into<br />

contact with B.A. Hjorth, who was interested in<br />

their invention and signed a contract to sell their<br />

stoves exclusively. In the very first year <strong>Primus</strong> stoves<br />

were exported to Norway and success was assured.<br />

In 1897 andrée took a <strong>Primus</strong> stove with<br />

him when he made his attempt to reach the<br />

North Pole in a hot-air balloon. In 1911 Roald<br />

Amundsen had a <strong>Primus</strong> stove with him when he<br />

reached the South Pole. Sir Edmund Hillary and<br />

Tenzing Norgay were the first people to<br />

reach the summit of Mount Everest on<br />

29 May 1953. They prepared their food<br />

on a stove from <strong>Primus</strong>.<br />

the same kind of stove has been used<br />

by Japanese women to cook their rice and<br />

by Bedouins to make their tea. In some<br />

African villages the <strong>Primus</strong> stove was<br />

the main and often the only household appliance they<br />

had. The 1930s saw the launch of LPG gas and the first<br />

LPG stove was made in 1938. In the 1940s and 1950s<br />

<strong>Primus</strong> developed LPG stoves, LPG lanterns and LPG<br />

cylinders.<br />

<strong>Primus</strong> stoves and lanterns are now sold in more<br />

than 70 countries. We are continually developing new<br />

products based on ideas and impulses from all four cor<strong>ner</strong>s of the<br />

world and invest a lot of our income in research and development.<br />

We always test our products over and over again to make sure they<br />

are climate-smart, simple to use and lightweight to carry around.<br />

Quality takes time, but it is definitely worth it in the<br />

long run. <strong>Primus</strong> OmniFuel has been named<br />

the best outdoor stove by Outdoor Magazin, the<br />

most popular outdoor magazine in Europe. Seven<br />

years running! OmniFuel is<br />

our most advanced multifuel<br />

stove and has been<br />

developed with<br />

the help of leading adventure<br />

seekers for many years.<br />

our <strong>Primus</strong> laboratory contains all<br />

the equipment we need to test our stoves<br />

in extreme cold, heat and wind. But we do<br />

not stop there. We also test them in real<br />

environments and we have received a number<br />

of approvals from test institutes around the<br />

world. We started our environmental work<br />

as early as 1978. This is when we started to<br />

develop gas bur<strong>ner</strong>s for African countries to<br />

help them reduce the amount of wood they<br />

used for cooking.<br />

<strong>Primus</strong> eta stoves<br />

are among the most<br />

eco-friendly and fuelefficient<br />

portable stoves on<br />

the market. In 2007 our Eta Power<br />

stoves won a number of awards in many<br />

different countries. In 2008 we started to invest<br />

in Bauminvest, a long-term tree planting project in<br />

Costa Rica to offset the low levels of carbon dioxide emissions that<br />

our Eta stoves actually produce.<br />

We continue to be pioneers in this field and are always<br />

developing new products with smart functions. After the founders’<br />

mo- dest start, <strong>Primus</strong> has been an innovator and a market<br />

leader in products for cooking, heating and lighting<br />

for more than 100 years. Helping us to become part<br />

of people’s adventures, both big<br />

and small.<br />

but our biggest challenges still lie<br />

ahead. We are constantly spurred on<br />

by the desire to produce even more<br />

innovative and eco-friendly products<br />

that are simple to use and lightweight to carry around.<br />

Making life easier out in the great outdoors.<br />

For us the adventure has just begun.<br />

A PART OF PEOPLE’S<br />

ADVENTURES SINCE 1892<br />

primus.se 5

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