Annual Report 2008 (pdf) - Flughafen München

Interview
Embracing the partnership principle
15
driving our decision to open a Dallmayr Bistro there in
addition to our specialty retail outlet. We’re now able
to give our customers and guests a friendly farewell
as they set off into the big wide world and to welcome
visitors from all over the globe with a cup of Dallmayr
coffee in the finest tradition of Munich hospitality.
So a franchise-based Dallmayr chain was never an
option
Randlkofer: No, and for the simple reason that we
need to maintain complete control over quality if
we’re to succeed in keeping our brand promise. This
is a principle that my fellow Dallmayr executive Wolfgang
Wille and I have upheld for years. It’s one of the
basic policies by which our family-owned business is
run and has been for several generations now.
Eurotrade Flughafen München Handels-GmbH sees
its role as a that of a flexible partner to retail and
hospitality businesses. What are the company’s
strengths from your point of view
Randlkofer: Professional service with a human touch –
it’s something that eurotrade demonstrates anew
every day. Eurotrade employees come to us regularly
for training; we find they feel almost like Dallmayr
employees, and they appreciate and understand that
they need to fulfill our promise of quality right down
to the very last detail. It can be extremely tough at
times. Maintaining quality means constantly pushing
standards. I’m happy to say, the bistro at the airport
exactly reflects our main location in all key aspects –
in terms of its design, its materials and, above all, its
atmosphere and the conduct of its staff.
What makes the Dallmayr café and bistro in Terminal 2
one of eurotrade’s leading businesses
Randlkofer: There are plenty of reasons. The offering
is carefully tailored to the needs and wishes of air
travelers and visitors. The location is outstanding.
The whole look is distinctively “Dallmayr.” And the
friendly and well-trained staff fulfill our promise of
quality with every dish and with every cup of Dallmayr
coffee they serve.
As an aviation hub, Munich Airport has an international
flair yet it hasn’t lost touch with its local roots.
Is that an important success factor, particularly for a
premium brand
Randlkofer: Yes, without doubt. Munich Airport has
managed to combine the two: high-profile fashionable
international brands with a premium local brand
like Dallmayr that couldn’t be more typical for Munich.
What perspectives do you see for the dining and
shopping sector at Munich Airport
Randlkofer: Retail and hospitality operations will continue
to expand as the airport grows. The Terminal 2
satellite is being planned right now. We’re not sure
at this time whether we’ll be opening an additional
Dallmayr outlet there. But if we do, it will be on the
same premiss as with the first: We won’t compromise
on quality.
Georg Randlkofer (left)
and Wolfgang Wille at
the main entrance to
Dallmayr’s delicatessen.