Product Sensory Evaluation for Claim Support - Sensory Spectrum
Product Sensory Evaluation for Claim Support - Sensory Spectrum
Product Sensory Evaluation for Claim Support - Sensory Spectrum
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Types of <strong>Claim</strong>s<br />
• Testimonials and Endorsements<br />
– Consumer’s opinions become claims<br />
if they are used in advertising.<br />
– Professional endorsements usually<br />
have a higher level of claims support<br />
required.<br />
• The advertiser must be able to<br />
independently support what the<br />
person has to say.
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