Product Sensory Evaluation for Claim Support - Sensory Spectrum

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Where Do Claims Exist • Advertising guidelines apply to all communications to the public about our products, including: – Packaging Copy – Sales and Press Materials – Print advertising – Floor displays – Transmitted media, including: • web sites • Television • Radio – Press Materials • Claims can exist in any communication vehicle • All claims must be substantiated
Types of Claims (Some cannot be used in some countries) • Monadic or Performance Statement • Comparative – Superiority or Parity • New and Improved • Demonstrations or Dramatizations • Drawings and Pictures • Consumer Statements, Testimonials & Endorsements • Ingredients or Content Statements • Drug Claims • Guarantees • Questions / Insights • Puffery
Page 1 and 2: Product Sensory Evaluation for Clai
Page 4 and 5: What is a Claim • Claim: Any comm
Page 8: Types of Claims • Monadic Claims
Page 12 and 13: Types of Claims • “New” and
Page 14: Types of Claims • Testimonials an
Page 17 and 18: Types of Claims • Ingredient Clai
Page 19 and 20: •Drug Claim •Celebrity Endorsem
Page 21: Types of Claims • Puffery - Appli
Page 24 and 25: Legal and Regulatory Requirements
Page 26 and 27: Where Does the Substantiation Data
Page 28 and 29: Advertising Review Agencies • Uni
Page 30 and 31: The Sensory Clinical Claims Substan
Page 32 and 33: Claims Substantiation • In many c
Page 34 and 35: Claims Strategy In Vitro Laboratory
Page 36 and 37: Understanding the Desired Sensory E
Page 38 and 39: Signals and Sensations Associated W
Page 40 and 41: Translation of consumer desires int
Page 42 and 43: Example: Descriptive Analysis 4 3.5
Page 44 and 45: The Sensory Clinical Claims Substan
Page 46: Thank You!

Product Sensory Evaluation for Claim Support - Sensory Spectrum

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