Product Sensory Evaluation for Claim Support - Sensory Spectrum

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Translation of consumer desires into <strong>Sensory</strong> Clinical attributes • Recruit and train a Descriptive Analysis Panel, and / or…. • Trained judges evaluate the sensory properties on a panel of consumers • Develop “measurable” attributes based on consumer signals and sensations – Visual attributes – Tactile attributes – Inherent physiological response • stinging, burning, soreness, tug and pull
Translation of consumer desires into <strong>Sensory</strong> Clinical attributes • Benefits of Methodology: – When instrumental methods are not sensitive enough – When instruments cannot measure the signal – When additional evidence (objective) is needed
Page 1 and 2: Product Sensory Evaluation for Clai
Page 4 and 5: What is a Claim • Claim: Any comm
Page 6 and 7: Where Do Claims Exist • Advertisi
Page 8: Types of Claims • Monadic Claims
Page 12 and 13: Types of Claims • “New” and
Page 14: Types of Claims • Testimonials an
Page 17 and 18: Types of Claims • Ingredient Clai
Page 19 and 20: •Drug Claim •Celebrity Endorsem
Page 21: Types of Claims • Puffery - Appli
Page 24 and 25: Legal and Regulatory Requirements
Page 26 and 27: Where Does the Substantiation Data
Page 28 and 29: Advertising Review Agencies • Uni
Page 30 and 31: The Sensory Clinical Claims Substan
Page 32 and 33: Claims Substantiation • In many c
Page 34 and 35: Claims Strategy In Vitro Laboratory
Page 36 and 37: Understanding the Desired Sensory E
Page 38 and 39: Signals and Sensations Associated W
Page 42 and 43: Example: Descriptive Analysis 4 3.5
Page 44 and 45: The Sensory Clinical Claims Substan
Page 46: Thank You!

Product Sensory Evaluation for Claim Support - Sensory Spectrum

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