Product Sensory Evaluation for Claim Support - Sensory Spectrum
Product Sensory Evaluation for Claim Support - Sensory Spectrum
Product Sensory Evaluation for Claim Support - Sensory Spectrum
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<strong>Product</strong> Benefits<br />
• By understanding the signals and sensations<br />
consumers notice and developing an objective<br />
measurement tool, we were able to:<br />
– Link product function to its impact on the<br />
body<br />
– Develop appropriate products<br />
– Measure the correct signals<br />
– Identify a process to evaluate potential<br />
technical solutions<br />
– Develop a vocabulary to describe the<br />
product<br />
– Provide meaningful, objective, claim<br />
support
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