Product Sensory Evaluation for Claim Support - Sensory Spectrum

Sensory Clinical Testing
• What is important to the consumer
– Develop consumer vocabulary representing
signals and sensations associated with the
needs and fulfillment of benefits
– Develop attributes that are measurable by
consumer testing, instrumental testing,
clinical testing, or a combination of tests.
• How do we measure the benefits
– Develop methods to measure the signals and
sensations
– Ensure that you are measuring the right thing
• Develop integrated signals
• Develop individual signals from complex terms